3701 Marketing Communication Essay

1015 words - 5 pages

MARKETING
COMMUNICATION

COM 3701

ASSIGNMENT 1

Page

1

UNIQUE NUMBER 728678

49446444
COM 3701 ASSIGNMENT 1
Unique Number: 728678

Declaration
I, the undersigned, hereby declare that this is my own and
personal work, except where the work(s) or publications of
others have been acknowledged by means of reference
techniques.

I have read and understood Tutorial Letter CMNALLE/301
regarding

technical

and

presentation

requirements,

referencing techniques and plagiarism.

Daisy Marowanidze
49446444
9 March 2016

Page

2

Witness: Emmanuel Kadzunge

49446444
COM 3701 ASSIGNMENT 1
Unique Number: 728678

Table of Contents
COVER PAGE

1
...view middle of the document...

Guests can book online through the online reservation system. Pusang is
listed on top when using search engines finding hotels in Drakensburg,
increasing the chances of it being chosen by travellers (Pilepic, Simunic, Car
[sa] [si] [sn]). Other hotels also use online reservation systems but Pusang is
on free social media such as Facebook and twitter whilst other surrounding

Page

4

hotels are not. Because all the other hotels are three star rated, their rates

49446444
COM 3701 ASSIGNMENT 1
Unique Number: 728678

are cheaper. Therefore the market is concentrated with competition from
surrounding hotels.

2

MARKETING OPPORTUNITIES

A “Student stay with us” package is designed to run from May 2016 to May
2017.

It is an innovative product to increase occupancy and profits by

reaching university students locally, regionally, and internationally.
Online advertising
Advertise globally to university students via online channels and community
websites (Discover how our…[sa]).
Travel Networks
Target travel agents worldwide using travel networks to deliver the message
to booking agents and offer commissions to travel agents for placing
bookings in the hotel (Discover how our…[sa]).
Unique package ideas
Bucket list with adventurous activities to do in the Drakensburg area such as
bungee jumping, white water rafting and mountain trail hikes. Guests select
which options they would like to experience as part of the “Student stay with
us” package. A three day itinerary special with visiting local attractions,

Page

mountain range (Creative ideas for…[sa]).

5

mountain top bush dinners and helicopter rides over the Ukhahlamba

49446444
COM 3701 ASSIGNMENT 1
Unique Number: 728678

3

MARKETING OBJECTIVES

Marketing objectives
Continue

communication

of

strategic

objectives

to

higher

learning

institutions.
Provide a positive hotel experience to all guests.
Accomplish growth targets within the allocated budget and time.
Identify existing markets and new markets for products and services.
(Hotel marketing plan…[sa]).
Financial objectives
Increase overall room revenue by 10% better than 2015.
Accomplish growth within the given advertising budget of ninety thousand
rands (R 90 000-00) and marketing budget of two hundred thousand rands
(R200 000.00).
Reduce operating costs by reducing overtime within workforce.

Page

6

(Hotel marketing plan…[sa]).

49446444
COM 3701...

Other Essays Like 3701 Marketing Communication

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages the fear imposed by the threatening dogs, none of the animals have the ability to voice their opinions or argue against Napoleon and his rule. Napoleon’s restriction of communication ensures that no opposition arises, nor do the animals have the ability to unite and revolt. In Egypt, the government attempted to restrict communication among the people. Although done in a way not so cruel and brutal as Napoleon’s, their method still created its

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Board , n.d. Web. 17 Oct 2013. "rating process from ESRB." www.esrb.org. Entertainment Software Rating Board , n.d. Web. 17 Oct 2013. Majoras, Deborah. united states. Federal Trade Commission. Marketing Violent Entertainment. 2007. Print. Walters, Lawrence. "Sex, Lies and Videogames." www.gamecensorship.com. Lawrence G. Walters, Esq., n.d. Web. 8 Oct 2013. "What Each Rating Means." www.mpaa.org. Motion Picture Association of America, n.d. Web. 10 Oct 2013.

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question