3701 Marketing Communication Essay

1015 words - 5 pages


COM 3701





Unique Number: 728678

I, the undersigned, hereby declare that this is my own and
personal work, except where the work(s) or publications of
others have been acknowledged by means of reference

I have read and understood Tutorial Letter CMNALLE/301





referencing techniques and plagiarism.

Daisy Marowanidze
9 March 2016



Witness: Emmanuel Kadzunge

Unique Number: 728678

Table of Contents

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Guests can book online through the online reservation system. Pusang is
listed on top when using search engines finding hotels in Drakensburg,
increasing the chances of it being chosen by travellers (Pilepic, Simunic, Car
[sa] [si] [sn]). Other hotels also use online reservation systems but Pusang is
on free social media such as Facebook and twitter whilst other surrounding



hotels are not. Because all the other hotels are three star rated, their rates

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are cheaper. Therefore the market is concentrated with competition from
surrounding hotels.



A “Student stay with us” package is designed to run from May 2016 to May

It is an innovative product to increase occupancy and profits by

reaching university students locally, regionally, and internationally.
Online advertising
Advertise globally to university students via online channels and community
websites (Discover how our…[sa]).
Travel Networks
Target travel agents worldwide using travel networks to deliver the message
to booking agents and offer commissions to travel agents for placing
bookings in the hotel (Discover how our…[sa]).
Unique package ideas
Bucket list with adventurous activities to do in the Drakensburg area such as
bungee jumping, white water rafting and mountain trail hikes. Guests select
which options they would like to experience as part of the “Student stay with
us” package. A three day itinerary special with visiting local attractions,


mountain range (Creative ideas for…[sa]).


mountain top bush dinners and helicopter rides over the Ukhahlamba

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Marketing objectives








Provide a positive hotel experience to all guests.
Accomplish growth targets within the allocated budget and time.
Identify existing markets and new markets for products and services.
(Hotel marketing plan…[sa]).
Financial objectives
Increase overall room revenue by 10% better than 2015.
Accomplish growth within the given advertising budget of ninety thousand
rands (R 90 000-00) and marketing budget of two hundred thousand rands
(R200 000.00).
Reduce operating costs by reducing overtime within workforce.



(Hotel marketing plan…[sa]).

COM 3701...

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