A Glance into the Training and Development
Needs of Ford Motor Company
Training and Development Nov 09 Sec B
Professor Patricia Meyer
December 13, 2009
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
NEEDS ASSESSMENT 8
TRAINING STRATEGY AND DESIGN 10
COST/BENEFIT ANALYSIS (ROI) 14
TRAINING EVALUATION PLAN 15
Ford Motor Company is an American multinational corporation and the world's fourth largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, and incorporated in June 16, 1903. Ford now encompasses many brands, ...view middle of the document...
In order for any training to be effective, it must be coordinated with the company's overall objectives and at the same time, it is important to design a training program that will allow employees to fulfill their personal goals. This paper will look at what is involved in conducting a needs assessment and developing a training program for Ford Motor Company for a training need of poor customer service.
Ford Motor Company is an American multinational corporation and the world's fourth largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, and incorporated in June 16, 1903. Ford now encompasses many brands, including Lincoln and Mercury of the U.S. and Volvo of Sweden. Ford was launched in a converted factory in 1902 with $28,000 in cash from twelve investors, most notably John and Horace Dodge, who would later found the Dodge Brothers Motor Vehicle Company. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 100 years.
In 1913, to help meet the growing demand for the Model T, Henry Ford turned his attention to improving the manufacturing processes. The business model Ford developed production on a grand scale, performed by well-paid workers spread throughout the world and became the manufacturing standard for everything from vacuum sweepers to cars, and more. The moving assembly line was perhaps Ford Motor Company's single greatest contribution to the automotive manufacturing process. First implemented at the Highland Park plant in Michigan, the new technique allowed individual workers to stay in one place and perform the same task repeatedly on multiple vehicles that passed by them. The moving assembly line proved tremendously efficient, helping the company to far surpass the production levels of its competitors while making its vehicles more affordable. After the success of the moving assembly line, Henry Ford had another transformative idea; in January 1914, he startled the world by announcing that Ford Motor Company would pay $5 a day to its workers. The pay increase would also be accompanied by a shorter workday from nine to eight hours. While this rate didn't automatically apply to every worker, it more than doubled the average autoworker's wage. After Ford’s announcement, thousands of prospective workers showed up at the Ford Motor Company employment office. People surged toward Detroit from the American South and the nations of Europe. As expected, employee turnover diminished. And, by creating an eight-hour day, Ford could run three shifts instead of two, increasing productivity. Henry Ford had reasoned that since it was now possible to...