A Identify Marketing Opportunities Essay

1798 words - 8 pages

BSB51215 Diploma of Marketing

Queensford College

BSB51215 Diploma of Marketing
BSBMKG502 Establish and adjust marketing mix
Assessments are to be completed and then submitted

in Moodle
(ensure you “submit” – not just “save”)

“Specifications” lists the only requirements
Any student able to attend in class
The assignment submission is to be done in the normal manner with the following statement
completed for the relevant section about the role play>>>
“Part ....
I performed the role of ....................... in a role play on ..........(date) .......and it was assessed
by ......................(name of ...view middle of the document...

Required knowledge

key provisions of relevant legislation from all forms of government that may affect aspects business
operations, codes of practice and national standards such as:
anti-discrimination legislation and principles of equal opportunity, equity and diversity
ethical principles
marketing codes of practice and conduct such as the Australian Direct Marketing Association
(ADMA) Direct Marketing Code of Practice; Free TV Australia Commercial Television Industry
Code of Practice
privacy laws
Trade Practices Act
organisational policies, procedures, products and services
principles and concepts of marketing such as consumer or buyer behaviour and elements of
marketing mix
statistical techniques.

Assessment Task 1 Evaluate and determine the marketing mix
Performance objective
The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the
marketing mix and determine a suitable marketing mix for a specific product/surface and its target
You must provide:

a written report examining the Braaap organisation.

Your assessor will be looking for:

a report that covers all of the points in the procedure and:

identifies, defines and examines the product’s key characteristics


examines promotion methods and marketing mix components


evaluates the marketing mix


defines the Braaap organisation’s marketing objectives and strategies


is delivered to the timeframe set by the facilitator.

You assessor will also be looking for:

the literacy skills needed to identify market information, to write in a range of styles for
different audiences and to interpret requirements

the numeracy skills needed to interpret testing results and to manage marketing budgets

knowledge of:

BSBMJG502 Establish and adjust the marketing mix


BSB51215 Diploma of Marketing

Queensford College

key provisions of relevant legislation, codes of practice and national standards that
may affect aspects business operations.

organisational policies, procedures, products and services

principles and concepts of marketing such as consumer or buyer behaviour and elements of
marketing mix

statistical techniques.

Adjustment for distance-based learners

Requirements are as above.

The report may be electronically transmitted via email, uploaded to Facebook, etc.

Your assessor will be looking for a report that has the same requirements as per the

Assessment description
The candidate is to write a report on the Braaap organisation. The report should address the key
characteristics of the product and estimate their significance to the market, the promotion methods
and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its
specific market and evaluate their combined...

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