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A Term Paper By Niharika

2682 words - 11 pages

Delta Plastics, Inc. (A) Company Background Delta Plastics, Inc. specialized in the design and manufacture of plastic containers, primarily for kitchen and household use.Their products were sold through merchandise retailers and were recognized for high quality. Delta also had an active R&D group that was continuously working to develop new plastic materials and new product designs. Delta was a recognized industry leader and was aggressively looking to increase brand recognition and market share.Delta’s R&D group had recently developed a new plastic material that tolerates rapid changes in temperature, from heating to deep cooling. This material could be used to make containers for kitchen ...view middle of the document...

At one point George looked at Isabelle and asked: “Are you certain that the product is safe?” She replied that it was.“Then” he said,“conducting more testing is unnecessary.” The final decision came from Jonathan Fine, Delta’s CEO. He agreed with George. “If product safety is guaranteed, small problems in production should not be a big deal. Let’s initiate production as soon as possible.” The Problem On June 15, exactly one month after production began, Jose De Costa sat at his desk looking at the latest production quality report.The report showed weekly defects for products made with the new material (dubbed by marketing as “super plastic”) versus the standard material. Jose knew he needed to conduct a better analysis of the data to see whether there were indeed differences in defects between the two materials. Jose was nervous. Even if there were differences in quality, he was not sure what actions to take. Creating A Mott MacDonald case study Page 1: Introduction strategic direction

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals. This is known as differentiation. Differentiation helps an organisation to develop a unique business strategy. Managers need to make strategic decisions that create the right direction for their businesses. Decisions by senior managers at the top of a business influence decisions by other managers and employees. Mott MacDonald is a large global management, engineering and development consultancy. A consultancy contains experts who provide advisory services in a variety of fields. The Mott MacDonald Group was formed in 1989 when two consultancy businesses merged. Since then, the business has grown both organically by recruiting more staff in different fields and also by acquisition, that is, taking over existing businesses in markets important to Mott MacDonald's development strategy. For example, in 2007 Mott MacDonald bought an educational consultancy in Romania, an environmental firm in the Netherlands and a power engineering company in the USA to help strengthen its core market sectors in these countries. Today Mott MacDonald”s business spans 120 countries and employs more than 13,000 staff. Its experts work on thousands of projects across the world in many areas. These include transport, energy, buildings, water, the environment, health, education and communications. Every project requires a different set of skills from Mott MacDonald”s experts. Its projects address the challenges of environmental issues, such as flood protection or management of waste. It plans, manages and delivers projects to help its customers find more sustainable solutions.

Mott MacDonald's customers are in both the public sector and the private sector. In the public sector, it works with organisations to provide services for central and local government. In the private sector, Mott MacDonald provides consultancy for private businesses. For...

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