Administrative Assistant Essay

2404 words - 10 pages

A Lesson in Communicating Bad News:
The Toyota Recall Crisis: Missteps, Miscommunications, and Missed Opportunities
Mari E. Friedrich
MGT 460
June 24, 2015


The paper will serve to examine the corporate leadership failures of the Toyota 2009-2010 defective acceleration recalls. Focusing specifically, on a case that occurred in the state of California in 2011, resulting in a massive recall by Toyota, and nearly 30 percent of all U.S. vehicle recalls in 2010. This study will center on Toyota’s response on the case facts and its internal and external communications with Toyota North America, the Toyota owners, and the National Highway Traffic and Safety Administration ...view middle of the document...

The floor mat issue became a public concern with the Lexus accident in August 2009. The Lexus suddenly accelerated out of control, hit another car fell down an embankment and caught fire (Mackenzie and Evans, 2010). The car was speeding in excess of 100 mph, the driver and three other occupants of the car were killed in the crash.
In September 2009 the initial reports from Toyota was that the Lexus must have had the wrong floor mats installed, which interfered with the gas pedal. (Heller and Darling, 2012). Within that same month they said they were going to recall the floor mats on 4.2 million Toyota and Lexus vehicles. Toyota further encouraged owners to remove their floor mats entirely, and directed dealers to secure the floor mats in the vehicles so they would not interfere with the gas pedal. In October of 2009, the results of the August 2009 Lexus crash investigation by the National Highway Traffic Safety Administration (NHTSA) revealed that the incorrect rubber floor mats had been installed in the car and that the accelerator pedal had become jammed against the mat causing the car to experience unintended acceleration. (Heller and Darling, 2012).
Toyota’s Response Adding to Consumer Confusion

That same month the results of the investigation of by the NHTSA went public. Toyota began sending letters to owners notifying them of an upcoming recall to fix the unintended acceleration issue. In the letters, Toyota stated that no defect existed. Soon after, the NHTSA publicly criticized Toyota, referring to Toyota’s information as “inaccurate and misleading.” ((Heller and Darling, 2012). Toyota officials made a public apology. Later in November 2009, Toyota issued a press release denying media reports that a problem even existed with the gas pedal. Toyota cited the NHTSA report to support their position, showing that the agency had refused a petition by Toyota to open a new investigation into the unintended acceleration.
Facts and Major Issues
In October 2007, Toyota’s announced its first recall involved the floor mats and Toyota directed owners to remove the floor mats or have them zip-tied by a Toyota dealer. This recall included 4.2 million cars over seven model years. But, during eight years prior to this recall, Toyota ignored over 1,200 complaints of unintended acceleration, and in January 2010, Toyota initiated a second recall, this time it involved 2.3 million vehicles because of continued problems with unintended acceleration. The second recall was accountable for over 50 percent of Toyota’s US annual sales.

During this time, the US Transportation Secretary, Ray LaHood announced that the US government asked Toyota to stop selling any of the recalled vehicles. Toyota confirmed LaHood’s announcement. At the end of January 2010, Toyota had recalled 4.2 million vehicles for the pedal entrapment/floor mat problem, and an additional 2.3 million for the accelerator pedal problem, 1.7 million vehicles...

Other Essays Like Administrative Assistant

What Is the Work Like? Essay

802 words - 4 pages . Administrators may work in more specialised roles, taking on more responsibilities relating to finance, human resources (HR) and marketing. The role of administrative assistant/administrator may be combined, depending on the size of the organisation and responsibilities. Combined responsibilities are found within areas such as education, health and charitable organisations. An administrative assistant/administrator's tasks may involve: dealing

Business Level2 Essay

594 words - 3 pages work with a large number of the top corporates, financial institutions and governments. With many of our partners acknowledged as leaders in their fields, and with all our people demonstrating the highest levels of professionalism, we have a reputation for delivering excellence in all that we do. Role purpose PA & Administrative Assistant Finance London Reporting to: Job code: Salary: Executive Director Assistant/Administrator Competitive

Sample Resume

516 words - 3 pages equipment, such as Smart-boards and various visual aids and oracle applications.  Experienced in the usage of various Department of Defense and administrative systems, such as Teaching Strategies and Army Knowledge Online (AKO).  Qualified to provide educational training for pre-kindergarten and autistic students.  Capable of mentoring new employees to perform organizational task and complete objectives.  Demonstrate strong interpersonal

Ethics Case Study

895 words - 4 pages obligation to answer all phone calls and respond to them promptly, ethically, and efficiently. In this case the office assistant not only has administrative training but a limited amount of clinical training, the amount of clinical training that he does have does not qualify him to issue this refill. As an office assistant Jerry has the authority to call in only prescriptions or refills approved by the doctor. In this case as he is the only one in the

Rightsizing in Hr Department

2600 words - 11 pages classified positions. Eight Classification Positions to be Eliminated (Out of eight four will be offered vacant positions as described below) As expressed in Appendix 1 the identified positions include seven Administrative Assistant roles (range 10) and one role of Secretary iii (range 9). It has been recommended to rehire four individuals out of eleven proposed for redundancy. Given below is a discussion around each individual position based


3348 words - 14 pages . contacting insurance carriers about outstanding claims. Answer: a JOB TITLES AND RESPONSIBILITIES 19. A possible job title for a medical coder position would be: a. admitting clerk. b. administrative medical assistant. c. medical receptionist. d. health information technician. Answer: d JOB TITLES AND RESPONSIBILITIES 20. The healthcare professional who researches data in medical records to accurately document diagnoses and procedures

Paralegal Assistant

673 words - 3 pages My Ideal and Most Fitting Job: A Paralegal Assistant Several factors ought to be considered by the general job applicant during his search and application for a specific employment opportunity. The ability to excel in the particular job of interest is incredibly important and despite its simplicity as a fact and a factor, overlooked by many people. Excellence is directly related to personal interest and a high level of motivation and

Ethics Case Study

876 words - 4 pages quickly as possible. A medical assistant can have a variety of job responsibilities including administrative duties and clinical duties. Some job responsibilities that a medical assistant may have but are not limited to are: taking medical histories, explaining treatment procedures to patients, instructing patients about medication and special diets, preparing and administering medications as directed by a physician and authorizing prescription


676 words - 3 pages per pound. 3. Desired inventory levels: Type of inventory January 1 April 1 July 1 Snare (bags) 8,000 12,000 18,000 Gumm (pounds) 9,000 10,000 13,000 Tarr (pounds) 14,000 20,000 25,000 4. Direct labor: Direct labor time is 0.25 hours (15 minutes) per bag at an hourly rate of $14.00 per hour. 5. Selling and administrative expenses are expected to be 15% of sales plus $175,000 per

What Did You Do After High School?

1343 words - 6 pages open for an Administrative Assistant and I applied for that position and was hired. I worked as an Administrative Assistant for two years, and then I was appointed the County Clerk. During this time, my sister was later hired and appointed the financial analyst. Seven years later after thumbing through some financial documents I discovered that my very own sister had been forgerying some checks. I was hurt beyond measures, the feelings I had was

You Are an Entrepreneur

1588 words - 7 pages Robinson is a Nurse Practitioner that has ten years of experience. Ashley Manns has been a practicing Medical Assistant in a medical office setting for five years. I am a Registered Nurse that has three years of experience in nursing with a background in administrative and insurance reimbursement work. I also have my Masters in Business Administration with a concentration in Healthcare Management. My Health is going to provide affordable medical

Related Papers

Medical Administrative Assistant Essay

1334 words - 6 pages hospital clinic, the duties of the medical assistant may be divided among several assistants ( ). Medical office operations extend to procedures in managing appointment scheduling, accounts receivable/payable, banking, record keeping, collecting outstanding accounts, and business communications. The proficient Medical Administrative Assistant is highly marketable for responsible career entry positions in medical

Professional Plan Essay

1308 words - 6 pages opportunity to help others. Now being of age and knowing what a real superhero is and those who make a difference in this world I feel I’ve made the right choice. The three careers in this field that I chose to explore further are medical administrative assistant, clinical medical assistant, and medical coding and billing. I’ve done some research and I would like to take this time to request for reimbursement for my continued education, since

Administrative Office Procedures Essay

1195 words - 5 pages programs, such as, Microsoft Office. In addition, this profession requires knowledge on the internet, and may possibly require learning new software used by the company. 3. Why are interpersonal and communication skills especially important for someone in an administrative assistant role? Interpersonal skills and communication skills are especially important for an administrative professional because they are the skills and attitudes that enable

The New Job Essay

875 words - 4 pages administrative assistant should be created. Employees Competencies Required Before identifying the competencies requirement of the position, it is importance to know what duties would be performed. The goal is to better supports the marketing department by carrying out the daily tasks to keep the department functioning and facilitate the duties of the marketing manager, marketing associates and account executives. To be more detail, the duties