Adobe Systems Case Discussion Essay

1828 words - 8 pages

Adobe Systems

SYSM6332- summer 2015
Discussion Case 1

David Reboredo
Daniel Torres


* Adobe Systems was founded in 1982 by John Warnock and Charles Geschke. Initially the company was operating only in the graphics and publishing market. First they introduced PostScript as a desktop publishing application, followed by Illustrator, Photoshop and InDesign, all of which turned out to be exceptionally successful. The next step was introducing Acrobat and the PDF document format, which also quickly became an industry standard.

* In the subsequent years Adobe added to its product mix successful products like PageMaker, After Effects and GoLive by acquisition. Despite all ...view middle of the document...

* Adobe wanted to expoit their position in the eDocument business to become a dominant player in the eBooks market. They faced powerful competitors such as Microsoft and Gemstar. Both competitors poses also a strog position either in the Software or Hardware developemt business.

Question 1: How did Adobe establish Postscript as a standard?
Postscript was Adobe’s first product launched in mid 1980’s and its basic function was to provide an interface between a computer program and an output device, such as a printer.

Adobe was able to establish Postscript as a standard because:

* Already very early Adobe as a first mover on the market understood the need for a standard format for publishers and graphic designers. They found a market gap and addressed the demand for a universal computer/printer interface. Implementation of an open standard was the key tactic. Page description language was open source, free to use and established itself quickly due to Adobe’s technical support, well-documented product and third party developers.
* Joint product development: For Postscript interpreter, important component of Postscript product, Adobe sought out to work with customers in order to help with the design of customized Postscript interpreters using joint product development teams. It licensed the technology to printer and image-setter manufacturers on royalty basis, thus collecting a fee on each printer sold. With increase of such licenses from 1 in 1985 to 60 in 1994, Postscript became a de facto standard.
* Adobe granted free access to the controller chip design in order to push diffusion of their new standard and engaged in joint product development with end users. The success of PostScript was also its universality.
* Adobe had the tactics right by licensing the post script interpreter technology to printer manufacturers on a royalty basis. With their PostScript technology Adobe successfully created first mover advantages and was able to build strategic Alliances with important companies suchs as with Apple, Aldus and Linotype. This helped Adobe to provide professional quality document writing to desktop users and thereby tap a blue ocean market. This also ensured that it gained market share quickly and sustain it by maintaining them.

Question 2: Which firm is in a better position to control eBook standards, Adobe or Microsoft?
The eBook market was publicly advocating single open eBook standards; however, it seemed that Adobe had a slightly better position to control these standards because:

* OEB Standards: The OEB standards lacked the ability to print the eBooks, which implicitly meant that documents written for Microsoft Reader could not be printed. Since Adobe did not adhere to the OEB standards, its PDF had the feature to print documents, a function they believed was still important.

* Compatibility: The OEB standards only advised specifications over the content and not the users of the...

Other Essays Like Adobe Systems Case Discussion

Software Engineering Essay

3214 words - 13 pages : 09262925097 Email : Date of Birth : February 21, 1994 Bachelor of Science in Information Technology (on-going) Technical Expertise Languages , Php, C++ Database SQL Lite Database, MySql Operating Systems Microsoft Windows XP Microsoft Windows 7 Microsoft Windows 8 Additional Software Macromedia Flash and Fireworks MX and v8 Microsoft Office 97, 2000, XP, 2003, 2007 and 2010, Open Office Adobe Photoshop

Achieving Academic Excellence Essay

2356 words - 10 pages . Assessments – these are exams or tests based on readings and discussions and can be in the form of objective tests such as multiple choice, matching tests, fill in the blank tests, or subjective tests which include essay exams, case studies, research papers, and other forms of written exams. 4. Discussion Boards – this is where the professor engages students in a discussion group. The professor initiates the discussion by posting a question, and

Laudon Ch5

3522 words - 15 pages • Discussion Questions 33 • Video Case 33 • Teamwork: Analyzing a Business System 34 Case Study: Blockbuster vs. Netflix: Which Will Win Out? 121 3.5 Chapter 4 Ethical and Social Issues in Information Systems 124 Opening Case: Does Location Tracking Threaten Privacy? 125 4.1 Understanding Ethical and Social Issues Related to Systems 127 A Model for Thinking About Ethical, Social, and Political Issues 129 • Five Moral Dimensions of the

Gm Week 2

933 words - 4 pages questions posed here (Questions 1-5). The proposed regulation can be submitted as either a separate Word document (.doc) or Adobe file(.pdf). This means you will have two items to submit to the Week 2 Dropbox: (1) this template filled in with your answers and (2) a copy of the proposed regulation you used for this assignment.You will be able to upload both attachments in the same Dropbox. The Dropbox allows you to attach multiple documents in the same


2673 words - 11 pages editing program developed and published by Adobe Systems, you can do many things with this program, you can manipulate pictures with it, you can create new pictures out of nothing, you can touch up some photos, and the sky is the limit for what you can do with adobe Photoshop. I used Adobe Photoshop CS4 extended version 11 to fix a few of my photos up for my project portfolio. Eagle Eagle is a program designed by CadSoft to design your own

The New York Times and the Boston Scientific

1868 words - 8 pages Chapter 1 / Foundations of Information Systems in Business ● 27 REAL WORLD CASE 2 lmost everybody has a theory about how to save the U.S. newspaper industry. The only consensus, it seems, is that it needs to change fundamentally or it could all but disappear. At The New York Times, tough times have elevated IT-enabled innovation to the top of the agenda. A research and development group, created in 2006, operates as a shared

Understanding Operating Systems

722 words - 3 pages Operating Systems Dontavious Sanders Kaplan University, Online Main Title I remember being in grade school and barely being able to contain my excitement when my parents would take my brothers and I shopping for supplies as the new school year dawned upon us. Fast forward to 2015 and I found myself in the same position, albeit with my approach composed of a much more mature manner. One of the main items on my checklist was a new computer

Computer Systems

1142 words - 5 pages Computer Systems Page PAGE 5 of NUMPAGES 5 Understanding the computer system will help with understanding the needs of the organization. Providing the appropriate input and output devices and selecting the proper form of storage is extremely important for companies today. This paper will offer the correct method for each situation regarding data input/output, provide situations for different storage devices, and explain the role of certain

Organisational Behavior Bibliographies

2582 words - 11 pages Recognition versus Money 100 Examples of Effective Formal Recognition Systems Benefits as Organizational Rewards Traditionally Offered Benefits 106 Newer Types of Benefits 108 106 Summary 111 Ending with Meta-Analytic Research Findings 112 Questions for Discussion and Review 113 Internet Exercise: Rewards in the Workplace 114 Real Case: CEOs Get Fewer Perks 114 Real Case: Rewarding Teamwork in the Plains 115 Real Case: Different

Office Administration

5442 words - 22 pages is licensed under terms from Adobe Systems Incorporated at ( Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. (iv) The software may include third party programs that are licensed to you under this agreement, or under their own terms. License terms, notices and acknowledgements, if any, for the third party programs can be viewed at

Vw Type 2 Camper

5442 words - 22 pages is licensed under terms from Adobe Systems Incorporated at ( Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. (iv) The software may include third party programs that are licensed to you under this agreement, or under their own terms. License terms, notices and acknowledgements, if any, for the third party programs can be viewed at

Related Papers

Generation Essay

1011 words - 5 pages with product information, sales, registration, and other issues. Outside of North America go to, click on the drop down menu under the question “Need a different country or region?”, choose a different country or region, then click GO. The Adobe Forum for downloading, installing, and setting up provides an interactive online environment for vibrant discussion of Adobe products and related topics, where Adobe

Dreamviewer Essay

2986 words - 12 pages /dw_mobileapp_docs_en . 7 Known issues Please refer to Adobe Support for late-breaking information and known issues for all Creative Suite 5.5 applications. GB18030 support for Windows XP In order to support the display of all characters of the Chinese standard GB18030 on Windows XP systems, Adobe reco mmends the installation of the Microsoft GB18030 Support Package. This support package will update an XP system with, among other things, fonts

Adobe Sustainable Development Essay

2202 words - 9 pages worldwide are measured. In our other owned and leased facilities across the world, we plan to continuously drive towards Net Zero and explore opportunities to make a positive difference in these spaces. We have identified four steps for Adobe to achieve Net Zero around the world: 1. Measure and Manage Energy Use: We recognize that we cannot manage what we cannot measure. For this reason, we place monitoring systems for thousands of data

Case Study Procter And Gamble

872 words - 4 pages say in improving on the products, the employees will be more apt to embrace these new systems rather than resist them. References Siemens PLM Software. (2008). Procter and Gamble Releases a Collaborative Community. Retrieved from Microsoft Case Studies. (2009). Procter and Gamble Company. Retrieved from Adobe Systems Incorporated. (2008). Procter &amp