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Aduteration And Awareness Essay

5314 words - 22 pages

Pakistan Journal of Nutrition 8 (5): 660-667, 2009 ISSN 1680-5194 © Asian Network for Scientific Information, 2009

Extent of Awareness and Food Adulteration Detection in Selected Food Items Purchased by Home Makers

Nidhi Gupta1 and Priti Panchal2 Deparment of Family Resource Management, S. M. Patel College of Homescience, Vallabh Vidyanagar - 388120, Gujarat, India 2 Vocational Stream of Home Science, Vallabh Vidyanagar, Gujarat - 388120, India

Abstract: Food is essential for sustenance of life. Adulteration of food cheats the consumer and can pose serious risk to health in some cases. The present study was planned with the main objective of identifying buying practices of ...view middle of the document...

It is very difficult for the consumer to select one food item because of misleading advertisements, improper media emphasis and food adulteration. As a result of these malpractices, the ultimate victim is a consumer, who innocently takes adulterated foods and suffers. Consumer behavior appears static in general which is in the need of its entire conversion to dynamic. The behavior process involves some or all of the following steps (Fig. 1). A good buying behavior reflects philosophy about the nature of consumer and provides a logical means of organizing the vast quantity of information on variables that influence the buying practices. Buying practices involves the determination by market agencies of kind, qualities and quantities of goods desired by consumer. Buyer has to find out the desired qualities of goods sold at satisfactory prices. Buying consumes a great deal of time, energy and money. Effective buying requires a specialized knowledge of content of goods, their resources and their use.(Kotler, 1990) Consumers have no choice except to face a wider variety of buying situations than in the past, one result is that there has been and will continue to be an increase in the number of consumer problems and disputes particularly

Fig. 1: Model of Buying Behavior involving consumer rights and legal protection. To meet these challenges successfully Consumers must arm themselves against these problems since they are not automatically protected by the working of the market. Therefore, a consumer’s best defense is knowledge of his/her rights as a consumer and of the remedies which exist to resolve these problems when they occur. “Knowledge and awareness about adulterated foods, laws and its rights related to adulterated food is crucial in a society where technology heightens opportunities for perpetrators of fraud deception and misrepresentation” (Garman and Jonest, 1992). Adulteration may be intentional or unintentional. The former is a willful act on the part of adulterator who intended to increase the margin of profit. On the other hand, adulteration may be incidental contamination, which is usually due to ignorance, negligence or lack of proper facilities. Adulteration is defined as “the process by which the quality or the nature of a given substance is reduced through: 660

Pak. J. Nutr., 8 (5): 660-667, 2009 C The addition of a foreign or an inferior substance e.g. addition of water to milk. C The removal of vital vitamins, e.g. removal of fat from milk". (Mudambi and Rajgopal, 1985) The causes of adulteration may be: C Availability of too many products in the market C Poor buying practices of consumers. C Consumer mentality of bargaining, C Consumer psyche. C Availability of adulterants. Chemical like D.D.T are absorbed by the small intestine when ingested. The toxins usually pile up in the fatty tissues of such vital organs as the thyroid, heart, kidney, liver, mammary gland and damage these organs. They can be transferred from the...

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