This website uses cookies to ensure you have the best experience. Learn more

Advertisement Essay

1594 words - 7 pages



Deana Sanderson
Amie Tryon
ENGL Comp II 202 01
Mar, 10 2015
Advertisement essay: rough draft #3

Not so Fast!!!!

Advertisements aren't inherently bad, but many use manipulative tactics that influence us in ways we don't even realize. Advertisements play on a person’s ethics, emotions and logic. Despite how much a person thinks they ignore them, and how little the ad affects them, that's not necessarily the case. Nestlé’s advertisement on Nesquik chocolate mix, makes me want to run out and buy this product. The ad tells me everything I want to hear as a consumer that the ...view middle of the document...

Along with brand identity, Nestle uses color-coding to influence the consumer into buying Nesquik’s chocolate mix. In a study called “…Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (Ciotti, 2013).” Blue and yellow are the two dominate colors within this ad. Blue is meant to represent trust, dependability and strength. The use of yellow is intended to represent optimism, clarity and warmth (Ciotti, 2013).
Ethically this advertisement also, has its weaknesses. One example is that this ad uses “Quiky” the Nesquik bunny character to sell products through the children. As parents I think we all want to make our kids happy, plus it is a bonus if that product we are giving our kids is a healthy choice. But it is just wrong to put that choice into the hands of the children, they can not make the required inquires about such products. The ad is exploiting the children by telling them “ breakfast is better with the bunny”(People, 2015, p. 89). The ad is playing into the fact that cartoon characters SELL products. How the ad exactly pulls this off is by using the unfinished claim. In The Language of Advertising Claims article by Jeffrey Schrank, “The unfinished claim is one in which the ad claims the product is better, or has more of something, but does not finish the comparison.”
Continuing along, there are all kinds of ads, but in general they all aim to keep you from thinking. Instead they influence your buying choices based on how the ad predicts a persons emotional response. What makes this ad so good is that it makes people feel good about what they are purchasing. Nestle Nesquik makes the consumer feel like they are apart of the All American Dream. The three different scenes presented in the ad shows the consumer that the children will be healthy, smart, and active if they drink this as part of a balanced diet. From the child’s point of view, he/she will be popular, fun to be around, and fast like a bunny. Along with the three scenes, the glass of Nesquik is splashing out of the cup making a persons eye move along the page. The bright use of colors and the soccer ball exploding through the glass depicts a feeling of excitement, urging a person use this product.
The biggest weakness in the ad’s emotional ploy is that the advertisement did not consider the fact that not everyone has the same emotional responses. This is where the “What if”, question comes into play. Everyone has a least one insecurity that affects how they respond to different influences. As a consumer, when I see the ad that is encouraging me to buy this product, what if I do not buy this product will I feel like a bad parent? All this does for me is make me second-guess my decision to purchase Nesquik in the first place. The same for the children, what if they feel like they will not be smart, popular, or fast like a bunny. In a round about way, the ad is...

Other Essays Like advertisement

Poopy Advertisement Essay

858 words - 4 pages David Nguyen Professor Pepp English 101 LL 30 September 2013 Lust for Alcohol In our daily lives advertisement is everywhere, from mass media to children cartoons. In a day, we have most likely seen thousands of advertisements. Thanks to modern technology, advertisement has spread all over the world. Advertisements are very powerful tool in business. Advertisement is also the most deceiving and persuasive tool for the public audiences

Comparing And Contrasting A Magazine Advertisement With A Television Advertisement

2566 words - 11 pages Comparing and Contrasting a Magazine Advertisement with a Television Advertisement In our day to day lives we are surrounded with advertising, all be it Bill boards Television, Magazines and various other kinds of media which advertises. All of which are predominantly trying to influence us enough to get a sale of their product. Advertising surrounds us in many forms, whether we’re walking up a street and there are

Beer advertisement approving drinking alcohol

333 words - 2 pages Alcohol AdvertisementsThe first advertisement I came across was one about beer. It shows a handsome man in his thirties holding out a mug full of beer. The statement below the bottom of the picture states "Helping ugly people have sex since 1862!"This statement offended me when I read it. It is true that individuals lose their inhibition while they drink, but the fact that it conveys beer as the powerhouse for "ugly" people to have sex is wrong

Consumer Decision Making Because Advertisement

1138 words - 5 pages also from region to region. Consumers are living in a society which follows its own culture and values. Personal preferences again change with age, lifestyle, income, and psychological factors. Internal aspect 1. Perception Perception is how a consumer processes information consciously or subconsciously. The perception about the brand and also about him has an influence on the buying decision. When consumer see You C-1000 advertisement

Analysis Of A Television Advertisement

1536 words - 7 pages Analysis of a Television Advertisement The television advert I am going to analyse is the John Smith’s advert entitled “Top Bombing” taken from late in 2002. This advert was part of a continuous “No Nonsense” series, which is still running on television screens with the most recent being a “doorstep challenge” type advert where the presenter turns up on the doorstep of an unsuspecting victim and asks a question which

The Application of Pun in English Advertisement

2735 words - 11 pages The Application of Pun in English Advertisement Introduction Advertising is nonpersonal communication usually paid for and usually persuasive in nature about product, services of ideas by identified sponsors through the various media .Its aim is to arouse consumers'attention to a commodity and induce them to use or buy it.But how to make the advertisement impressive is the main purpose of the advertisers. In order to enhance the appeal of

Impact of Consumer Awareness Advertisement in Ahmedabad

666 words - 3 pages Introduction Have you ever seen the advertisement in the Television, Newspaper, magazines, hoardings, and listen on radio etc. which always worn you and be aware from the misleading advertisement and about your rights, safety it is about the consumer awareness advertisement. Every human being is a consumer since his childhood and during his whole life he always consume something at every stage of his life. In the cut- throat competition every

Life is full of Advertisement - Summary

1281 words - 6 pages Life is full of Advertisement How many times you see an advertisement during commercial break? Cooperation and Companies are successful using media to bring their product to customer. As far as I can see ads created by big companies and cooperation usually offering us not just a product, but idea how to live a life. They give us motivation to buy their product such as listen to these headphone it will help you forget everything in life

Advertisement Sample

543 words - 3 pages Characters:Nerd: DanielBeautiful girl: rostellHandsome bullier: adorrahPretty boygirl: dayapDaddy R: reyenMommy E: ethelScientist sweet: DareneScientist scent: AprilynMore characters[Scene 1]All the students inside the room will start to tease the nerd as he enters the room(The nerd will sit down and put his eyes on the beautiful girl that will come in..)Beautiful Girl: Uhm.. excuse me can I sit beside you. (smells something fishy) Yuck!! Its

Advertisement Drama

539 words - 3 pages Characters:Nerd: DanielBeautiful girl: rostellHandsome bullier: adorrahPretty boygirl: dayapDaddy R: reyenMommy E: ethelScientist sweet: DareneScientist scent: AprilynMore characters[Scene 1]All the students inside the room will start to tease the nerd as he enters the room(The nerd will sit down and put his eyes on the beautiful girl that will come in..)Beautiful Girl: Uhm.. excuse me can I sit beside you. (smells something fishy) Yuck!! Its

The Ways In Which The WWF Advertisement Persuades The Reader To Donate Money

730 words - 3 pages The Ways in Which the WWF Advertisement Persuades the Reader to Donate Money In this essay I will analyse the ways in which the World Wildlife Fund persuade the reader to donate money through the use of this poster. The target audience of the poster is middle aged workers with some degree of disposable income and also anybody who has an interest in preserving the wildlife of the world. For their target audience to see

Related Papers

Advertisement Essay

963 words - 4 pages Alainey Smith English 161 10/6/13 When it comes to self esteem, advertisement has the biggest effect on people; women in particular. Television commercials, internet ads, and even clothing advertisements send messages about how women “should” look. After seeing someone look so perfect on TV or in a magazine it can give a girl unrealistic expectations thus making her feel bad about herself. Jean Killbourne, speaker about how women are

Advertisement Ip3 Essay

732 words - 3 pages AIU Online IP3 Advertisement Truthfulness April 13, 2013 Abstract This paper will talk about advertisement and how many of them are not actual offers. The crazy “offerings” of an advertisement are completely unreasonable. Understanding the details of what a contract consists of will show the differences of a contract and an advertisement. Advertisement Truthfulness A contract is an agreement between two or more parties. The contract

An Efective Advertisement Essay

956 words - 4 pages The main picture in the Smirnoff advertisement is of the big bottle in a sad, dark room at one of the upper stairs of an apartment building. Inside the big bottle there are colorful balloons, drinks, and cookies. This advertisement is trying to make the people believe that when they have Smirnoff at home, everything is going to change, and the sad environment of the house is going to change to a cheerful party, and this drink is going to bring

Kinder Surprise Advertisement Essay

578 words - 3 pages Nowadays, advertisement can be seen in everywhere, like TV, Youtube, Facebook and other place. Because of that, advertisement impacts more and more people. A good advertisement can create a brand name for the product being promoted and inform customers about different product and services . Today, when we go to the supermarket, we can easily find many kinds of chocolate, like kinder surprise. Kinder surprise is one of the products from Ferrero