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Advertising Essay

738 words - 3 pages

Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service. In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.An essay is, generally, a scholarly piece of writing that gives the author's own argument—but the definition is vague, overlapping with those of an article, a pamphlet, and a short story.

Essays can consist of a number of elements, including: literary criticism, political manifestos, learned arguments, observations of daily life, recollections, and reflections of the author. Almost all ...view middle of the document...

[1] It is difficult to define the genre into which essays fall. Aldous Huxley, a leading essayist, gives guidance on the subject.[2] He notes that "the essay is a literary device for saying almost everything about almost anything", and adds that "by tradition, almost by definition, the essay is a short piece". Furthermore, Huxley argues that "essays belong to a literary species whose extreme variability can be studied most effectively within a three-poled frame of reference". These three poles (or worlds in which the essay may exist) are:
The personal and the autobiographical: The essayists that feel most comfortable in this pole "write fragments of reflective autobiography and look at the world through the keyhole of anecdote and description".
The objective, the factual, and the concrete-particular: The essayists that write from this pole "do not speak directly of themselves, but turn their attention outward to some literary or scientific or political theme. Their art consists on setting forth, passing judgement upon, and drawing general conclusions from the relevant data".
The abstract-universal: In this pole "we find those essayists who do their work in the world of high abstractions", who are never personal and who...

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