This website uses cookies to ensure you have the best experience. Learn more

Advertising Definition Essay

838 words - 4 pages

efinition of Advertising
Published: Tue July 24th, 2007
By: ugochukwu magnus
Category: Marketing
ver the years, advertising has been given various definitions by different scholars. Etymologically, the word 'advertising' is derived from the latin word ' ad vetere' which means 'to draw attention'. It is all about drawing a person's attention to buy a product or seek for service. This is why Hart and O'Connor in Eluwa (1999) defines advertising as the action of calling something to the attention of the public especially by paid announcement". From the above advertising. It is clear that Hart and O'Connor are saying that advertising is all about the public attention drawn by the paid ...view middle of the document...

There's also an agreement on the products, services, and ideas as the subject of the message.

he difference is seen in the emphasis by Bovee and Arens (1992) definition that the message is usually persuasive in nature. What it means is that the message must urge and convince the target audience to do something. Hence the definition instigated by the American Marketing Association that advertising is any form of non -personal promotion of ideas, goods and services by an identified sponsor. The non-personal promotion covers the communication process by the media. The media here refers to the various organs of mass communication which include the radio, television, cinema, newspapers, magazines bill boards, posters and the internet which of course is the most recent advertising medium.Every advert message performs and create brand awareness,equally inform consumers about the product Since the Internet become commercialized, large and small businessmen saw it as a great opportunity to increase the awareness of their business and at the same time to increase sales. At present different business ranging from local to global manufacturers use the Internet to present multimedia content that include bulletin boards interesting or entertaining information product data and even games. This is due to the fact that the Internet audience is characterized by different taste and need which has made it necessary for caution on the part of the agencies when creating advertisement. .It appeal to consumer to try new especially internet connection.
Reference:

th
Arens, W.F. (2002). Contemporary Advertising, 8ed., Pearson Education Inc, India.

- 12 -
Armstrong, G. and Kotler, P. (2000). ...

Other Essays Like Advertising Definition

Soft Drinks Essay

1460 words - 6 pages . Definition of Advertising The word advertising originates from a Latin word “Advertise”, which means “to turn to”. The dictionary meaning of the term is “to give public notice or to announce publicly”. Advertising may be defined as the process of buying sponsor- identified media space or time in order to promote a product or an idea. Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most

Unconventional Marketing Methods Essay

2469 words - 10 pages guerrilla marketing as advertising “which engages the public in ways that are remarkable for their originality, using means and methods that are strikingly appropriate to the product or service being promoted.” Lucas’s definition takes out Levinson’s capital factor, meaning that Lucas believes “Guerrilla Marketing” can be used by any type of business that is willing and able to think of new innovative ideas. For the sake of this paper, I am using

Effective Advertising and Implementation

1579 words - 7 pages , culture and an island of its own that has remained true to the island’s identity and spirit. The Audience Before any advertising campaign can commence, a clear definition of the target market with the right blend of the marketing mix is important to the advertising department. The advertising department can use this target market as the foundation to shape the creativity to appeal to this segment of the market. In the case of Molokai

Marketing

663 words - 3 pages according to require of changing marketing environment. There are many theories which describe the principles of Marketing. The history of this definition shows a constant evolution to meet new times where new marketing techniques are being introduced. Generally, marketing is thought to be linked with selling, promoting, advertising and finding a target audience.( Kotler.P; Brown. L.; Adam, S.; Burton S.; and Armstrong, G ) It is constant within

Is Negative or ‘Attack’ Advertising at Effective Tool in of Political Engagement and Mobilization?

3129 words - 13 pages intension is to engage the electorate further and therefore to increase interest. Whether policy or personally orientated, concentrating on the flaws of an opponent rather than the strength of a candidate proves the textured nature of persuasive power to be a highly valuable tool of political manoeuvre. Yet the definition of negative advertising is itself contentious. This essay looks at the term through a number of dimensions, not only taking

Defining Marketing

1022 words - 5 pages If consumers were asked to give a definition of marketing, they would give varying responses. Many will say that it involves advertising or selling the product (Perreault, Jr., Cannon, & McCarthy, 2011, p. 4). What they do not realize, however, is how involved they are in the marketing process. Marketing is an important part in the success of an organization’s success and entails much more than advertising and selling. The purpose of this

Social Media Impact on Advertising

2347 words - 10 pages ------------------------------------------------- Social Media Impact on Advertising Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Kiron mckenzie Kentucky State University MIS 300 James Obeilodan 5/5/16 Table of Contents Introduction………………………………………………………………………... Page 1 Marketing Facts and Statics in Relation to Social Media………………………. Page 3 Advertising on Social Media is a Steal

Bait and Switch

1136 words - 5 pages , from Dictionary.com: http://dictionary.reference.com/browse/advertisement Encyclopedia Britannica. (n.d.). Retrieved November 27, 2011, from Encyclopedia Britannica: http://www.britannica.com/EBchecked/topic/8976/agency Guides Against Bait Advertising. (n.d.). 16 CFR Part 238. Halbert, T., & Ingulli, E. (2010). Law and Ethics in the Business Environment. Mason: Cengage Learning. US Legal . (n.d.). Retrieved November 27, 2011, from False Advertising Law & Legal Definition: http://definitions.uslegal.com/f/false-advertising/

Creative Brief

1468 words - 6 pages represents the body and soul. It should take the description down from relatively abstract definition of a ‘group’ of people to tangible level of an individual, with whom the Copywriter and Art Director will be asked to relate as they create their advertising. The portrait of these people will be qualitative, descriptive, emotional and creative. As it is revealed, the team should come to understand how they relate to the particular category or

Marketing

1017 words - 5 pages paragraph. My personal definition of marketing would be “the aspect of telling people about your business, product, or service. Then advertising, which is the way you present your business, the design of your web page or hard copy advertisements, and the way you look after and follow up with your customers.” In short, this definition boils down to the initial presentation of what you are marketing and then demonstrating good follow-up once a customer

Research Report

1745 words - 7 pages organisation’s communication with stakeholders. The data collected was represented quantitatively, and there are some commendable innovations, in terms of the design of the questionnaire. In the introduction, the author listed the definitions of the new PR version 2.0, which is a PR embracing new opportunities. The definition of advertising, version 2.0 refers to the practitioners who similar to PR people, are both players in the communication industry

Related Papers

Brand Extension Essay

619 words - 3 pages |Definition | |Public Relations is NOT |advertising or marketing

Presentation Script Essay

936 words - 4 pages any other platforms that can encourage or persuade the audience to achieve the marketer’s goal in the most cost efficient manner. 3.The first stage of advertising is print. Daniel Starch, an American marketing researcher suggested,"The simplest definition of advertising is that advertising is selling in print." The reference to “print”, of course, reflected to the media of the time. Examples of print media are newspapers, magazines, posters

Adcertising Budget Essay

1829 words - 8 pages Definition of 'Advertising Budget' An estimation of a company's promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh the trade-offs between spending one additional advertising dollar with the amount of revenue that dollar will bring in as revenue. ADVERTISING BUDGET An   advertising

Language Features Of Advertising English Essay

5325 words - 22 pages ------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源:天星 更新日期:2007-12-04 点击:10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition