This website uses cookies to ensure you have the best experience. Learn more

Advertising Essay 16

2057 words - 9 pages

dvertising is a form of communication used to promote products and services of a company primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line. It also helps in communicating social messages to the masses.

Types of Advertising
There are various types of advertising which are mentioned below: • • • • • • Print Advertising: Newspapers, Magazines, Brochures, Fliers Broadcast advertising: Television, Radio and the Internet Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events Covert Advertising: Advertising in Movies Public Service Advertising: Advertising for Social ...view middle of the document...

For instance earlier the hoardings were hand painted and banners hand written but now these are printed on a synthetic material which is a buzz word in the advertising industry. This superior quality, cost-effective material which the outdoor advertising now is not supposed to do without is popularly known as FLEX.

What is Flex?
Flex is a sheet of polythene widely used to deliver high quality digital print for outdoor hoardings and banner, mainly printed by large color plotters in CMYK1 mode. These prints are efficient, Low-cost and durable substitutes of hand painted hoarding and hand written banner.


CMYK refers to the four inks used in most color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.

Advantages of Flex Printing
Flex printing has a number of benefits: • • • • • • • • The colour of designs prepared out on them remains luminous in nature. Flex gives a shiny, smooth and glossy finish to the designs. It lasts longer as compared to other materials. Flex printing is economical. It offers a new dimension to creativity in interior designing It provides an excellent eye-catching to hoardings, banners etc. It provides a beautiful look to glass ceilings and windows. It serves as an excellent material for one way vision in offices.

Flex Printing
Flex printing is a way of outdoor advertisement of products and services. The printing is done in a media known as flex that undergoes a series of steps and procedures like designing, selection of media, quality standard, spooling to printing, laminating, proper packing and then finally delivering. Flex printing comes under the category of large format digital printing wherein there is no need of any kind of pre press operation. The machine performs automatically with the command of the computer system attached to it. It is most suitable promotional display, outdoor advertising, showcases, presentations etc. It is popular for indoor and outdoor printing used in hoarding, billboard, display, glow signs, shop boards, window graphics, vinyl prints, car graphics, translites, exhibition booth decoration, glass lamination, banner, building wraps and backdrop. It is also carving its niche in interior designing industry. For digital flex printing three types of media are used: • Front Lit: as in hoardings, banners.

• •

Back Lit: as in glow sign boards. Vinyl: It is a self adhesive material used indoor prints which can be easily pasted on glass. It is also used in glow signs. Here, the panels are digitally printed on high quality vinyl material with accurate finishing, giving the digital printed panels long life to flex giving f printing. When Back lights are lit on them at nights they give an eye catching effect . effect.

Raw Materials
• • • • Flex sheet Ink Bond (liquid material) Solvent

Flex used for various types of flex...

Other Essays Like Advertising - Essay 16

Tv and Obesity Essay

3369 words - 14 pages companies have expanded and diversified their marketing efforts to children, the popular marketing tactics used and what makes these brands attractive to children. This essay discusses how companies target children due to their inability to identify the persuasive intent advertisements project and how their amplified marketing means through digital advertising is imposing brand experiences that influence children's food choices. One may wonder why

How Do Advertisers Appeal to Their Target Audience?

2456 words - 10 pages How do advertisers appeal to their target audience? Many companies use advertising to promote their products and to make them known to a wider range of customers. Advertising is also used to persuade potential customers to buy a companies products over rival ones. Advertising is an effective way for companies to get people to recognise their products. There are several ways in which companies aim to advertise and one of these ways is

How to Write a Synthesis Essay

1763 words - 8 pages The main purpose of a synthesis essay is to make insightful connections. Those connections can show the relationship(s) between parts of a work or even between two or more works. It is your job to explain why those relationships are important. In order to write a successful synthesis essay, you must gather research on your chosen topic, discover meaningful connections throughout your research, and develop a unique and interesting argument or

The Buzz Behind Energy Drinks

1178 words - 5 pages Essay: Argument – Synthesis Word Count: 977 The Buzz Behind Energy Drinks Many people drink energy drinks every day without knowing the negative effects it can actually have on them. Although society consistently chooses to drink energy drinks, proven by the rapid increase in sales since the year 2000, they are extremely damaging to our health. Energy drinks are responsible for numerous unwanted negative effects such as: feeling twitchy

4 Sg Brands

3031 words - 13 pages their hands [Electronic version]. B&T Weekly, (9 Feb), 16-17.Garbarino, E., & Johnson, M.S. (1999). The different roles of satisfaction, trust and commitment in customer relationships [Electronic version]. Journal of Marketing, 63(2), 70-88.Heath, R., Brandt, D., & Nairn, A. (2006). Brand Relationships: strengthened by emotion, weakened by attention [Electronic version]. Journal of Advertising Research, 46(4), 410-419.Kahney, L. (2004). The Cult of

Ethical Issues and Principles with Gardasil

1682 words - 7 pages medical restrictions or allergies, because eventually HPV would no longer be an issue. Throughout this essay, I have touched base on several other ethical principles that are explained in the textbook. When Gardasil was first introduced, the pharmaceutical company, Merck, used deceptive advertising to portray that its product was something it is not: the company made it sound like a cancer-prevention technique, when in fact, it is only an HPV

Jysk on the Chinese Marked

4870 words - 20 pages  online  .  but  I  need  to  be  able  to  return  it  easily  if  I  touch  it  and  it  isn’t  what  I   thought  it  would  be.     BB:  When  do  you  buy  soft  furnishing?     ZD:  When  I  need  them  not  impulse.   16   Marketing  Audit  Essay   BA  IMK  XC   04/01/14   BB:  What

The History Of The Airship

1221 words - 5 pages The History of The Airship Airships. In the early years of War, these beasts were known for their majestic presence in the sky and were icons of a country's power and prestige. They reigned mostly as reconnaissance and transport utility aircraft but there was something about this "lighter-than-air" ship that made it far more than a mere utility workhorse. In this essay, I will discuss the ever-popular and ever- living king of the

Coke Pepsi Case Study

3415 words - 14 pages This essay introduces the carbonated soft drinks in the world beverage market, and Coca-Cola and Pepsi Co, the two companies that have been competing and fighting to control profits and market share in this segment. First, this essay explains the reasons that the carbonated soft drink industry is so profitable and lucrative. Second, this essay compares the economics of the concentrate business to the bottling business, and explains the reasons

The Reflection of Society's Dominant Ideologies

2421 words - 10 pages worse, affect our perception of others and particular groups and even can reinforce our stereotype and prejudice of gender or race.Through our demand as consumers,the use of advertising in television ,news papers and especially magazines relay to the public an erratic system of stereotypical information.The system of information relayed through photographicimagery in advertising directly affects the thoughts of society,on how

Multicultural Britain Essay 2

1621 words - 7 pages the front cover of a Beano comic in 1938, on the front cover there’s a hairy black man with bananas in his pocket, he has been drawn with big white eyes and massive lips, again showing Britain’s intolerance and racial abuse through advertising, this source is very reliable because its dated and we know exactly when it was used and how it was used. Source 16 says “All people living in Britain, British colonies and the Commonwealth have equal

Related Papers

Case Study A Letter To The Manager

517 words - 3 pages ... Essay's Statistics Submitted by: vaness Date shared: 11/07/2014 12:16 AM Words: 1523 Pages: 7 Save Paper Report this Essay Similar Documents Case Study : a Letter To The Bank Manager Comparative Study Of Human Resource Management With Reference To Nationalize & Private Bank At Case Study Of Icici And State Bank. Case Study- The Collapse Of Barings Bank Case Study: Infosys (a) Strategic Human Resources Management Radio Shack Case

Is Negative Or ‘Attack’ Advertising At Effective Tool In Of Political Engagement And Mobilization?

3129 words - 13 pages criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence has shown the electorate to show a greater interest in a more pessimistic tone of politics. This essay intends to address whether negative publicity in the form of attack advertising is an effective tool of electoral manipulation by evaluating its influence in engaging and mobilizing voters

Consumer Psychology Essay

1024 words - 5 pages Participation and Attitudes Toward Societal Competition, Concern for material Items and the Consequences of Manipulative Advertising. (2009) Retrieved from Goldberg, Marvin, Gorn, Gerald J., Peracchio, Laura A., Barnossy, Gary. Understanding Materialism Among Youth Journal of Consumer Psychology. (2003) Retrieved from Sprungaram, Narsimha Vamshi Krishna. Assessing Youth’s Buying Behaviour towards Sports Shoes, A Case Study of Nike, University of Halmstad (2008) Retrieved from

Blanc De Chine Essay

2277 words - 10 pages customers, and adopt event advertising to improve the brand reputation. Reference: Atwal, G., & Williams, A. (2009). Luxury brand marketing–the experience is everything!. Journal of Brand Management, 16(5), 338-346. Tsal, S. L., Cho, Y. I., & Tsal, M. H. (n, d). Innovation Business Model on New Luxury Apparel Brand in Taiwan. Global and china luxury apparel industry report, 2014-2017. (2014, Oct 14). PR