This website uses cookies to ensure you have the best experience. Learn more

Advertising Final Paper

2270 words - 10 pages

Li, Qijie
Advertising, summer 2015
Final Paper
Chapter 11-17

Chapter 11
Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.

Television advertising is one of the most popular ways of conveying a mass message. Marketers interact color, sound, sight, drama and motion to ensure that their message is strong and persuasive. Cable networks, 24-hour programs and satellite channels have further hiked television viewership in national-wide. But television advertising costs more than other forms of media, such as radio, magazine, newspaper and Internet advertising. ...view middle of the document...

Such as magazines can position different target customers by posting different advertisements, sport magazines for sport lovers, cooking equipment for cooking lovers. Although the advantages offered by magazines are considerable, they have certain drawbacks too. These include the costs of advertising, their limited reach and frequency, the long lead time required in placing an ad, and the problem of clutter and heavy advertising competition.

Chapter 13

What is going to happen to the Yellow Pages directories? The Yellow Pages, which have been in existence for quite some time, seem to be at a crossroads for their future. As consumers become more and more comfortable with the Internet, there are indications that customers are using this medium to provide the services the traditional hard-copy books have provided. Do you think the traditional Yellow Pages directories will eventually go away? What should the Yellow Pages be doing to ensure their survival?

Yellow page advertising has been being a major advertising type for a long time. While most of us use them frequently, we tend to forget they are advertising.

I believe the future will be very pale. Since Yellow Pages are essentially local media, they tend to be much localized. Add to this the increasing number of specialized directories, and the net result is a very specific offering. Response to Yellow Pages ads is directly tied to the size of the ad. Thus to get noticed, one may have to pau more. Printing schedules require that ads be placed a long time before the publications appear. It is impossible to get an ad in after the deadline, and advertisers need to wait a long time before the next edition.

But I also believe the Yellow Pages can get chances from a special group, such as the elder people. Consumer use the Yellow Pages when they are considering or have decided to tale, action. The YPPA reports that 20.4 percent sat their purchase was influenced by the Yellow Pages. Consumers choose to use the Yellow Pages, they are not considered an intrusion. And elder people are not familiar and willing to accept the new technology like Internet, so they would prefer to keep the old way using Yellow Pages.

Chapter 14
Explain how companies use database marketing. Name some of the companies that may have your information in their database. Explain how this information is used to reach you.

The database is a tool for database marketing- the use of specific information about individual customer and/or prospects to implement more effective and efficient marketing communications. The key driving force behind database marketing is establishing, building and then maintains a relationship with the customer. First, companies use data collection, then they turning data into knowledge. Requires analyzing the data so that it becomes data which can be used in effective marketing and communications. Finally, developing and evolving business strategies. Involves using the data and the...

Other Essays Like Advertising Final Paper

Mkt 421 Final Exam Answers Essay

2382 words - 10 pages widespread notion among the masses that marketing is only restricted to selling or advertising about the product/service in television or newspapers. However, the Marketing 421 final exam makes it clear to the students that marketing is a combination of all the activities undertaken by the company to make the customers aware about the availability of the product in the marketplace. It involves all activities in the process of launching a product in

Mcbride's Financial Services Essay

1043 words - 5 pages , Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is

The Decision Made and the Reason Underlying It

718 words - 3 pages Journalism 305, Media Ethics – Final Paper The assignment: As we’ve discussed various ethical dilemmas this semester, some of you have said, “That one’s complicated. I’m glad I didn’t have to make the decision.” This time, you do. This assignment asks you to analyze a case and write a paper explaining the decision you would make and the reasoning underlying it. I’m not looking for a “right” or “wrong” decision

Eco 561 Final Exam Latest Uop Course Assignments

1803 words - 8 pages substitutes for its product 12) The most important pricing strategy for a perfectly competitive firm is A. minimizing cost B. maximizing sales C. product differentiation D. advertising To download the complete paper click ECO 561 Week 1 Complete 13) Which of the following is a nonprice barrier of entry? A. Huge sunk cost B. Discounts C. Product differentiation D. Advertising 14) A third-degree price discrimination can be applied to which

Profit and Loss Statement Paper

875 words - 4 pages Profit and Loss Statement Paper Dustin Klusman BSA/310 March 16, 2013 Sharon Foreman Profit and Loss Statement Paper Companies use an income statement to report costs, expenses, revenue, and other incomes over a specified accounting period. This time period is usually quarterly, semi-annually, or annually. Analyzing the information contained within the Kudler Find Foods income statement for the year ending December 31, 2003 will

Case Study Fiserv

1114 words - 5 pages Management had determined a savings of at least 45% for each bill for the consumer’s that decided not to receive the paper bills monthly. It was also determined that there was an opportunity to promote saving the environment. “One energy company reported after converting 130,000 consumer’s to e-billing it was able to save 31 tons of paper (the equivalent of 753 trees). Kerin & Peterson; Strategic Management 2013. The final outcome was

Marketing

2654 words - 11 pages Marketing Plan '' Final '' Team A Michelle Ballard, Marie Cheeks, Regina DeStefano Chris Dozier, Tamara Early MKT/421 University of Phoenix Tom Lalka March 25, 2008 Final Paper -Marketing Plan This paper will be a culmination of each learning team paper that Team A has completed to date. In the first paper, Team A created a new product called Slim-n-Slender. This product will be the basis of the marketing plan over a

Eco 561 Final Exam

2322 words - 10 pages ECO 561 FINAL Exam Introduction The ECO 561 final exam is throws light on some of the most basic concepts of the business world. The paper is designed to make the students aware about the core of business operations and the various challenges it is accompanied with. Establishing a business is not a one-step activity. It involves a series of carefully followed steps to result in the formation of a successful business plan. The ECO 561

HTT 220 Tutorials / htt220dotcom

825 words - 4 pages hotels? How do you think IT standards have changed over the past 5 years? How do you see the IT standard changing in the future? ............................ HTT 220 Week 9 Final Project A Balanced Scorecard (UOP) Submit in individual forum Resource: Appendix A Review the balanced scorecard, Figure 10-3, on p. 221 of your text. Write a 1,050- to 1,400-word paper addressing the following questions: What is a balanced scorecard and

MKT 575 Final Exam (Newest)

1525 words - 7 pages promotion • integration 3. A firm with a marketing orientation is MOST likely to__________. • view advertising as an unnecessary expense • recognize that effective advertising is the key to sales • not use any advertising • advertise how a product meets customers' needs 4. Which of the following observations concerning sales analysis is NOT correct? • There is no one best way to break down sales data. • It is a

Mkt 571 Week 4 Quiz Complete Assignment Help

779 words - 4 pages percentage of the payment in cash and the rest in products? • Barter • Offset • Free trade • Compensation deal To download the complete answer MKT 571 Complete Course 5.What takes place when dealers purchase some or all of a product line? • Part-line forcing • Half-line forcing • Forcing by brand • Full-line forcing 6.Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers

Related Papers

Cosmetic War: The Influence Of Cosmetic Advertising In Our Society

1695 words - 7 pages . Print. Revision Paragraph In this paragraph I will explain the changes that were made into the final project. First, I applied the feedback given by the instructor, rearranging some of the paragraphs used on the article to give the transitions a smoother feel. Secondly, I adapted the format of the paper to satisfy MLA. Thirdly, I added more stats found on my research to give a better sense of contextualizing. Finally, I added examples, followed by pictures for a better appeal to the rhetorical terms Ethos, Pathos and Logos.

Effective Advertising And Implementation Essay

1579 words - 7 pages Running head: EFFECTIVE ADVERTISING PLANNING Effective Advertising Planning and Implementation Paper Clare Mawae University of Phoenix Effective Advertising Planning and Implementation Paper The paper examines the island of Molokai as a destination through the organization of the Molokai Visitors Association (MVA). The island in the past has struggled in getting the advertising message of whom they are but in the last few years

Supply And Demand Advertising Industry Essay

2004 words - 9 pages , and pop-ups can be purchased by advertisers and positioned on a company’s webpage. A final key source of supply of internet advertising is social media sites. The popularity of social media continues to grow and websites such as Facebook, Twitter, and Pinterest are experiencing the revenues gained by providing online advertising. According to Forbes, during the third quarter of 2013, Facebook’s ad revenues jumped 66% due to a 16% increase in the

B&L Advertising Essay

992 words - 4 pages certify that this paper was prepared by me for this purpose. For my mini venture project, I was originally going to market baked goods and sell them at the farmer’s market on Saturday, May 15. However, due to a lack of vendor spots and my roommates having to work, my initial business plan ceased to begin. Instead, I partnered up with Ben Bergen and we developed an advertising business called B & L Advertising. Our company’s main goal