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Akron Children’s Hospital Case Study

1132 words - 5 pages

1. Develop a focus group discussion guide for the research described above.
a. What topics should be discussed in what order?
* How do children parents decide which hospital to take their children to, when their children need acute care?
* Is the quality of service a factor on their decision
* Is the financing a determine factor?
* Is their decision driven simply by emotion?
b. What pre tasking exercises might be relevant?
Ask the people who are participating in the focus group to prepare a journal: list the events that took place from the time your child was first sick until your child felt better.
c. What exercises might you use during the focus group?
* Give the ...view middle of the document...

The techniques the interview probably used for the telephone interview were:
* The respondents don’t see either the interviewer or the form; therefore, you need to choose your words carefully so that they can be easily understood.
* Don’t present too many concepts for respondents to keep in their heads while you ask a series of questions referring to the concepts.
* Order the questions so that the format varies from scale-type questions to Yes/No or single-choice answers. You want to avoid boring your respondents or allowing them to get into a response pattern.
* Don’t skip around from topic to topic. Just as in writing a paper, prepare an outline and group your questions according to topic or subject matter. Write transitional statements between sections or changes in subject matter.
* In general, you will begin your questionnaire with a question related to the subject of the research, one that is designed to capture the respondent’s interest without being threatening. This can be an open-ended question that encourages respondents to express their thoughts about the subject matter and literally trains them to talk to you. However, it is often better to begin with closed questions that respondents can answer easily so that they can learn that the interview process will be fairly easy for them.
* Questions can then be ordered from the least threatening issues to the most threatening. "Threatening" is, of course, a relative term, because questions about respondent incomes are considered "threatening."
* In general, demographic questions are asked in the last part of the interview. However, it is sometimes necessary to obtain some demographic information early in the interview in order to determine how to proceed through sections of the questionnaire
* Be sure all answer choices are mutually exclusive.
* Check for ambiguity in wording the question – can respondents interpret the meaning of words differently?
* Don’t write your questions so that you "lead" the respondent to an obvious response.
* Watch the use of pronouns and articles – know when to use specific vs. nonspecific forms (e.g., "the" vs. "a").
* Watch personal pronouns (gender references) – never use only he (his) or she (her) unless you are referring to a specific gender.
* Don’t shorten questions that refer to previous questions; repeat the reference.
* Don’t let questions about knowledge provide the answer you are seeking (e.g., Are you aware that xyz program exists?). Obviously, the question indicates that it does...

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