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Alaska Milk Corporation Essay

1209 words - 5 pages


Total Quality Management




Alaska Milk Corporation


Alaska Milk Corporation (AMC) is the leading milk company in the Philippines. It has consistently maintained its leadership in the canned liquid milk category (evaporated and sweetened condensed), thus, paving the way into growing Alaska into a mega-brand by competing in the powdered, ready-to-drink, and creams market, among others.

In 2007, AMC further expanded its liquid milk portfolio by licensing Carnation and Milkmaid from Nestle and acquiring Alpine, Liberty and Krem-Top. This development led to AMC’s move to a dominant position in the category.

Apart from growing its core businesses, AMC endeavours to diversify ...view middle of the document...

It aim to build participation and enhance skill development among players and coaches by focusing on fundamental skills and instill values such as Sportsmanship, Teamwork, Positive Attitude, and Respect or STAR values. As the partnership enter its second agreement, the Jr. NBA-Alaska program brings the Jr. WNBA in the Philippines for the first time.

In addition, AMC over the last four years is also the title sponsor of the IronKids triathlon races in the country. Alaska IronKids is the junior version of the IronMan.

AMC looks beyond selling milk– it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation building. Through youth sports development programs, Alaska Milk is able to help nourish children for them to develop into champions in the field of interest and, in general, in life.

Today, Alaska is still best known for its tagline “Sa sustansiya’t lasa, wala pa ring tatalo sa Alaska” (In nutrition and taste, nothing beats Alaska).

About Alaska

VISION
Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories.



MISSION

PRODUCT DEVELOPMENT
We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.

CUSTOMER SERVICE
Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give.

QUALITY
Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.

PEOPLE
We recognize that our people, the Alaska Team Members, are one of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the PROFITABLE GROWTH



Growth that creates value for our shareholders is paramount. We will deploy our...

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