An Analysis of the Film Trailer for Disney’s Incredible’s
Film trailers are important because they whet the audience’s appetite
and encourage people to watch the film by giving them an insight into
it. In this essay I will analyse the film trailer for Disney’s ‘The
Incredibles’ and comment upon how it appeals to the target audience.
Teaser trailers are effective because they whet the audience’s
appetite and introduce us to some of the characters; they also give us
an idea of the genre and keep the audience in suspense. The
Incredibles immediately brands itself as a Disney Pixar animation;
this gives the audience an idea of the quality of this film. This is
largely because Disney have been producing films and animations for
over a hundred years, so people know what to expect as they have a
well established reputation.
The music used in this trailer is effective because it is repetitive
and sticks in the audience’s ...view middle of the document...
This subverts the
traditional stereo type of a super hero. The use of camera shots in
this section of the trailer conceals Mr Incredibles identity. By
using these camera angles the director has created a conventional
super hero look.
As Mr Incredible is getting his suit on the music changes tempo and
builds up to the point where the audience actually see Mr Incredible.
The use of close up shots keeps the sense of mystery surrounding Mr
Incredible going, this is because only parts of Mr Incredibles body
are shown and not his face. The suit that Mr Incredible puts on is
conventional to a superhero. When we finally see Mr Incredible’s face
he is wiring a mask over his eyes, this is also a convention of a
superhero as it helps to conceal his identity. When we are allowed to
see Mr Incredible, it is only on his terms.
Mr Incredible then says “It’s Showtime” this suggests that whatever he
is going to do is an act and not the real Mr Incredible. This is then
followed by Mr Incredible not being able to put his belt on because he
has put weight on since the last time he wore it. This makes the film
appeal to adults because it is humorous and they can relate to it as
well. By making Mr Incredible like this, Disney-Pixar has created a
new kind of superhero that is allowed to have faults.
A female voice over is then heard, we assume that it’s Mr
Incredible’s wife or relative because the use of the word “honey”
suggests that it is a loved one. This is also a convention of a
superhero, that they also have a normal life besides there superhero
lifestyle. While Mr Incredible is trying to squeeze his belt on it is
ironic that his wife is asking him to come to dinner, there is also
humour when he replies “maybe just a salad”. This will appeal to the
older audience as they can relate to this. Mr incredible eventually
gets his belt on and the buckle then bursts, it then flies around the
room and smashes the light. There is then a back out and the logo is
shown this is so it is remembered.
I think the trailer is very affective and appeal to the target
audience because it has adult humour and child humour in it. I also
think if someone saw this trailer it would encourage them to go and