This website uses cookies to ensure you have the best experience. Learn more

An Exploratory Study Of The Asian Youth Markets Behaviour Towards Asian Tour Operators

3133 words - 13 pages

TABLE OF CONTENTS:1. RESEARCH PROBLEM: 22. RESEARCH OBJECTIVES: 23. LITERATURE REVIEW 33.1. ATTITUDES AND CHANGED ATTITUDES 33.2 PERCEPTIONS 63.3 CONSUMER DECISION MAKING PROCESS 103.3.1 Types of Decision Making 103.3.2 Typical Decision Making Process 123.3.3 Evaluation of Alternatives: 143.3.4 Product Choice 154. SYNOPSIS: 165. REFERENCES 17Title: "An exploratory study of the Asian youth markets behaviour towards Asian tour operators"1. Research problem:The outline of the problem is that Asian tour operators are hugely attracting the older Asian generation, and are unable to draw the youth Asian ...view middle of the document...

According to the research that has been operated until now, through academics papers, different debates and issues have arisen surrounding the topic of changed behaviour.However, considering the research objectives of this study the review of literature will be concentrated on: The formation of attitudes The influence of perception and behaviour The consumer decision-making process.3.1. Attitudes and Changed attitudesFirstly, it is important to define what an attitude is; according to Solomon (2004) "Attitude is a lasting general evaluation of people, objects, advertisements or issue".An attitude is a key element in helping an individual to form a decision and to make a choice in order to predict behaviour, however, attitudes also serve many other functions, and serves the purpose to facilitate different social behaviours.Katz (1960) proposes that: "Attitudes serve important psychological functions for individuals and can be classified to the functions they met"Furthermore, Sheth (2003) provides his own definition of attitudes. Attitudes are learned predispositions to respond to an object or class ofobjects in a consistently favourable, or unfavourable way. This definition has several implications: Attitudes are learned. Hence, they are formed on the basis of experience or with information about the object, this maybe through word-of-mouth; as an example Asian tour operators are not well known, in comparison with other brands such as Thomson or Thomas Cook etc hence a person may have a negative attitude toward the former type of product. Attitudes are predispositions. As such, they reside in the mind. Attitudes cause consistent response. They precede and produce behaviour, this implies that once an attitude is formed, it is some what difficult to alter, e.g. an Asian youth may perceive the Asian tour operator product to be boring, hence they will have a negative attitude about the product and will not choose the product for that reason. Once this attitude is formed, it is difficult for a Tour operator to alter this attitude in a positive way.The ABC model takes a closer look at attitudes through describing the three major components; these consist of affect, behaviour and cognition. The following is a description of the three components of the ABC model as defined by Soloman (2004):Firstly, Affect is linked with the way consumers feel about the attitude object, secondly behaviour is the persons intentions to do something with regard to an attitude object, and finally cognition refers to the needs that the consumer has about the attitude object. Hawkins summarizes the attitudes object in the following figure:Figure 3: Attitudes Components spSources: Hawkins, Del I. (2004), "Consumer Behavior: Building marketing Strategy", 9th edition MC-Graw -Hill / Irwin.Soloman illustrates that there are different levels of commitment, which comprise from attitude; In relation to the question under...

Other Essays Like An Exploratory Study Of The Asian Youth Markets Behaviour Towards Asian Tour Operators

Portrays Of Asian American In US Media Mass

2528 words - 11 pages . Therefore, this progress is expected to change the landscape of Asian American that viewers usually perceive in the future. Also, through this study, I have an opportunity to apply acquired research methodologies in media and communication, particularly ethnography and case study. Although they have their own disadvantages, if their combination works, they can be considered as a very effective instrument in the field of media in general and in this

Poison of the Youth Essay

3557 words - 15 pages both an advantage and disadvantage. With the availability of information to young people, these facts and opinions can help them do good things, but it can also transform their morality. Children who have computers at home are more likely to spend more time indoors. A study shows that when the usage of the Internet increased, the social experiences of the children decreased. Another concern is that children are prone to censored information in

An Analysis of Apple - Organizational Behaviour

3187 words - 13 pages Name of Client Course Name of professor Date An Analysis of APPLE from the Perspective of Organizational Behavioral Theories ABSTRACT This essay is an analysis of the electronic empire known as APPLE, the innovative company developed and founded by the late Steve Jobs. APPLE is one of the pioneers in the field of home computers and is the creator of the Mac home computer and a host of signature products that begin with the letter “I”, such

Operators Focus on 3g Development as Uncertainty Around the Allocation of 4g Spectrum Continues: El Salvador: Jsbmarketresearch

1562 words - 7 pages forecasts and historical figures of service revenue from fixed telephony (including VoIP), broadband, mobile voice and data, and pay-TV markets. - The service evolution; a look at the change in the breakdown of overall revenue by fixed/pay-TV and mobile sectors and by voice, data and video in the current year as well as the end of the forecast period. - The competitive landscape; an examination of key trends in competition and service

The Mythical Fountain Of Youth

2424 words - 10 pages legendary character, was said to have owned a Fountain of Youth in the territory that he ruled over. The Fountain of Youth was also reported to be located on the island of Bimini. An Arawak Indian chief supposedly went to Bimini to find it. He and the people who accompanied him were never heard from again. According to myth, they located the fountain and are living in opulence and prosperity somewhere in the island of Bimini. In recent times

The Future of India Gas Markets

672 words - 3 pages Navi Mumbai, India: Market Report on India present the latest report on “The Future of India Gas Markets”, The research provides detailed analysis of all major risks and opportunities faced by gas companies in India. ‘The Future of India Gas industry’ from one of the world’s leading energy research firm analyses the effect of current global market changes on India Gas markets. Effect of current market dynamics including price fluctuations

The Different Functions of Financial Markets

814 words - 4 pages Financial Markets Meaning: A financial market is a market for the creation and exchange of financial assets like equity shares , debentures, bonds, treasury bills, commercial papers etc. The financial market helps to link the savers and the between them. Financial markets influence both the quality and the pace economic development through mobilization of savings and their channelisation to productive uses. It is market for creation and

An Evaluation of the Legacy Left by Che in the Radical Ideas and Political Behaviour of Latin America

1754 words - 8 pages Ernesto ”Che” Guevara “An apostle of the Immaculate Revolution" ------------------------------------------------- A judicious evaluation of the legacy left by Che in the radical ideas and political behaviour of Latin America. "Podran cortar las flores, pero no detendran la primavera." "You may cut the flowers, but it will not stop the spring." (Popular Latin American proverb) The very intention of mine is to provide the reader

Globalization Towards the Improvement of Our World

1182 words - 5 pages today's youth despite the lack of social acceptance of tattoos in China.[67] Also, there is a lack of comprehension in the meaning of Chinese characters that people get,[68] making this an example of cultural appropriation. The internet breaks down cultural boundaries across the world by enabling easy, near-instantaneous communication between people anywhere in a variety of digital forms and media. The Internet is associated with the process of

Compare the Efficient Markets Hypothesis with Other Theories of Pricing in Financial Markets

2317 words - 10 pages applicable that future price influence stock prices. Evidence collected in the past ten years suggest that there is an excess volatility in stock markets. Stock prices regularly change from their fundamental values. The empirical results have led to several alternative theories to detail the observed volatility. It includes fads and noise trading. For instance, the stock market crash that occurred in 1987 led economists to reassess the validity of

The Current Mbs and Cmbs Markets – a Summary of Issues, Causes, and Future Markets

650 words - 3 pages The Current MBS and CMBS Markets – A Summary of Issues, Causes, and Future Markets With today’s economic difficulties it is no surprise that the markets for MBS and CMBS are down. The financial market crisis has definitely hit our economy and the MBS and CMBS markets are no exception. The credit meltdown has led to a curious pricing disparity in the commercial MBS market: Triple-A paper with a 5-year term is suddenly trading at spreads way

Related Papers

Tuberculosis In The Asian Culture Essay

1448 words - 6 pages a culturally diverse group. The Asian culture and lifestyle have an impact to his or her health this could be because Asians eat a vegetarian-based diet and lack of vitamin B12 and iron, and possible language barriers make it difficult for patients to communicate properly with his or her physician. Asians that eat a mixed diet were less likely to contact TB (P.J. Finch, 1991). In China it is inappropriate to discuss personal illness with others

Examine The Similarities And Differences Between Australia And An Asian Economy You Have Studied

579 words - 3 pages . Australia lies with $1, 219 US billion. Recent decades have revealed a third major phase of economic development throughout Asia. Developing Asian economies under which the IMF, which includes China, Indonesia and India have experienced rapid growth and have an average annual economic growth of approximately 7.5% over the decades, it’s suggested that this significant increase is due to the process of economic development within these regions

Impact Of The Asian Financial Crisis In 1997 And Effect To Latin America

1898 words - 8 pages the world. These Asian economies increased by a notable proportion of 6 to 10 percent annually in the GDP. However, what had been regarded as an Asian miracle seemed to crumple down rapidly 1997 when these Asian countries were faced with a severe financial crisis in their local stock and currency markets. When the economies started recovering from the crisis in 1998, the stock markets in several countries had considerably lost more than 70

An Investigation Into The Downward Trend In Global Stock Markets: A Case Study Of The Nigerian Stock Market

3975 words - 16 pages SAMPLE COPY RESEARCH PROPOSAL PROPOSED RESEARCH TITLE: AN INVESTIGATION INTO THE DOWNWARD TREND IN GLOBAL STOCK MARKETS: A CASE STUDY OF THE NIGERIAN STOCK MARKET RESEARCH BRIEF The history of stock trading and trading associations can be traced as far back as the 11th century when Jewish and Muslim merchants set up trade associations. After centuries of evolution, stock markets have become the symbol of commerce in the modern world