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Analysis Of The Creative Thinker Steve Jobs

1249 words - 5 pages

Steve Jobs, born February 24, 1955 in San Francisco, California, and deceased October 5, 2011. Regarded as an influential, innovative world leader, and visionary of our time, and the Wall Street Journal named him “Person of the Decade,” and in 2007, Fortune Magazine listed Jobs as the most powerful businessperson out of the top twenty-five. President Barack Obama (2011) stated at the time Steve Jobs passed, “The World has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device that he invented.” Steve Jobs was the co-founder and Chief Executive Officer (CEO) of Apple, Inc., and founder and CEO when the ...view middle of the document...

NeXT, was a computer development platform to market business and higher education, and in 1997 NeXT bought out Apple, and Steve Jobs returned to his former position of CEO. However, after Steve Jobs death, individuals wondered if the vision Steve Jobs had sculpted within Apple would remain as one of the profitable technology company in the world, and other admirers and customers had concerns about Apples future innovations without Steve Jobs at the helm.
Steve Jobs is one of the few individuals that have made changes in the world numerous times. Steve Jobs and Apple have made an impact on society, not only with his ability to understand technology, but make the technology apply to human condition from media management, watching movies, the way we embrace new technology, compute, and punctuate sentences. Jobs not only invented the computer technology we see today with products such as the iPod, Mac computers, iTunes, and the iPhone. When Steve Jobs made his other transition to Pixar, there was a new creative move into a new genre of entertainment, creating a new idea in creating stories and memorable characters that have touched are hearts.
In 1997, when Jobs returned to Apple, bankruptcy was looming, but Jobs knew that innovation was how Apple would become successful, and with innovation at the forefront Jobs began reframing Apple. Steve Jobs influenced Bill Gates to invest $150 million to develop Mac Office with a five-year commitment, and created the commercials “Get a Mac” (Mac vs. PC) convincing new consumers to buy a Mac instead of a PC.

According to Dan (2011) “Steve Jobs said, “You can’t ask customers what they want and then give it to them. By the time you get it built, they will want something new.”
Explain how you identified with that creative thinker’s process
Creativity is anticipating needs, having confidence and the intuition to understand ones consumers and market place. According to McIlroy (2011), “Interviews with creative people reveal that inspiration and ideas often come to them when they aren’t looking for them, when they are in the shower, or running, or having trouble falling asleep, Dr. Andreasen reported in a recent research paper.” Steve Jobs thought process was as a marketer, and the consumer, looking to simplify the daily experiences by making them less complicated.
Steve Jobs spent time in India learning Zen, through the training focus became an ingrained part of his personality and Jobs learned how to filter out what he thought were distractions. This ingrained focus caused not only family members, but also his colleagues to become frustrated when there were important issues needing his ato move his focus until he was ready to deal with the issues (Isaacson, 2012).
Steve Jobs...

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