Propaganda techniques are used all throughout George Orwell’s novel, Animal Farm, to keep the pigs in absolute power and enslave the other animals. The techniques of propaganda used in this novel by the pigs include scapegoating: pinpointing the enemy, striking fear into their subjects, and scientific claims to dupe the animals. The pigs selfishly use these techniques for their own benefits and not for the rest of the animals.
The technique of scapegoating can be seen when Napoleon accuses Snowball to have destroyed their windmill. “Do you know the enemy who has come in the night and overthrown our windmill? SNOWBALL!” This is a scapegoat technique because there isn’t sufficient enough evidence for Napoleon to present Snowball as the enemy. The pigs, mostly Napoleon, benefit from this because the animals who weren’t ...view middle of the document...
The technique of using fear to get the animals to obey the pigs can be seen as soon as Napoleon overthrows Snowball. He used the dogs that he took in as puppies, trained them to become his own, “secret police,” and strikes fear into the other animals. This fear discourages the rest of the animals from revolting or opposing against Napoleon. This is fear persuasion because he is implying to the animals that if they don’t obey his orders they will be punished by his dogs. The pigs benefit from this turning point because they present an absolute rule over the rest of the animals with the help of the dogs. The animals have no choice but to obey Napoleon now, with the presence of his personal, “secret police.” An example of a failed rebellion is when the chickens’ were upset about the amount of eggs they had to give up, so they caused a commotion in the barn, which was quickly put to a stop by the dogs. This set an example for the other animals not to rebel against Napoleon.
The technique of scientific claims propaganda is seen in the novel when all the pigs were in a full agreement that they would distribute all of the windfalls only amongst pigs, and none of it would go to the rest of the animals. Squealer is sent by Napoleon to make necessary explanations to why the pigs are justified in being so selfish, “Our sole object in taking these things is to preserve our health…” This is propaganda because pigs don’t require the nutrients in the apples just because they are so called, “brain workers.” This benefits the pigs because now pigs are able to eat a bigger ration of food while the rest of the farm survives on rations worse than Mr. Jones’s time.
Propaganda techniques are used for persuasion and advertising something that may be good or bad. It is important to know each time of propaganda technique and have a good understanding for it, because if something bad is being advocated, people won’t be easily influenced as the animals of the Animal Farm were.