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Annual Report Project

1154 words - 5 pages

Annual Report Project: Starbucks

Date: 2/25/13

Starbucks, through its global network of company owned and franchised coffee retail outlets, is the world’s leading roaster and retailer of specialty coffee. Starbucks sells its coffees and teas through arrangements with grocery stores as well as retailers. It has an outlined multi-channel growth strategy that highlights initiatives to increase sales through multiple brands and channels as well as increase its focus on large emerging markets such as China and India. The company set a target to open 1,500 stores in China by 2015. The company prides themselves on delivering in a broad market for their specialty coffee. Opening more ...view middle of the document...

The beverages always seem to be the driving force. This part also includes information that 351 stores were opened in 2012. Part I also includes competition and how they company aims to always be a quick service restaurant. There were other sections under Seasonality and how the company experiences fluctuations. This part also includes statistics on employees, which is also a huge part of the brand. They employed 160,000 people worldwide as of September 30, 2012. They also list information relating to global responsibility which includes doing business around the world and then listing risk factors which is very important as well. The company seems to realize that some things are beyond their control such as costs or declines in consumer demand. The first part concludes with identifying locations and their square feet such as the location in Amsterdam, Netherland which measures 142,000 square feet, and Mine safety disclosures. Part II show more statistics on marketing as it relates to the cash dividends declared and Shareholder information. I was surprised to see that Starbucks had approximately 18,500 shareholders of record. The part also shows shares that were purchased and performance. There are also tables of amounts for revenue operations which was 10,534.5 (in millions) as of September 2012. Overall it shows how total net revenues increased by 14% due to an increase in global comparable store sales. These results reflect the strength of their global business model. Overall, the company expects to increase capital expenditures in fiscal 2012 compared to fiscal 2012, reflecting additional investments in store renovations, new store growth, and manufacturing capacity. They list chart to show operating expenses for the Americas and China. The sections conclude by giving a statement of earnings and addresses disclosure controls and procedures. Part III examines Executive officers and Governance which includes executive compensation and Part IV contains financial statement schedules.

2. Discuss the key factors that influenced the company’s financial performance during the year.
Starbucks has now regained its footing after suffering a miserable few years. One explanation is that it achieved this resurgence by rediscovering its roots--good coffee, served expertly, and with an emphasis on what Starbucks employees and the customer connection. There were also domestic cost-cutting, closing underperforming branches, and wrenching savings from improvements in efficiency and supply-chain distribution. At the same time, the company has been steadily expanding around the...

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