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Apci / Marketing Essay

981 words - 4 pages

“Marketing is the wide range of activities involved in making sure that you’re continuing to meet the need of your customers and getting value in return. Marketing is usually focused on one product or service.” Since marketing covers such a wide area, especially when domestic and global markets are taken into consideration, there are several environmental factors that can be identified that affect the decision making in the area of marketing. Air Products and Chemicals Inc. is an organization that sells service and products all over the world. According to the Air Products website, “Air Products (NYSE:APD) serves customers in industrial, energy, technology and healthcare markets ...view middle of the document...

Several domestic customers of Air Products and Chemicals Inc. are located in California, but the regulatory requirements for the state of California are extremely difficult for chemical organizations to comply, so the delivery of the products may be delayed due to the location of the manufacturing facilities. The availability of raw materials to make the products is another issue that will present problems for the delivery of the products, since a lot of the raw materials used are located throughout in various places around the world. Another issue the marketing decisions are based on is the availability of transportation of the product. Air Products and Chemicals Inc. has several chemicals that are classified in such a way they cannot be transported with anything else, so this issue presents another problem in regard to the delivery of the product. Some of the environmental factors that present issues globally while making marketing decisions for Air Products and Chemicals Inc. include the shipment of products and regulatory agency regulations of foreign countries. The shipment of products is always an issue when an organization is handling dangerous chemicals. There are several segregation issues that must be complied with and most of the chemicals can only be shipped by ocean, so the lead time to get the product is extremely long if the products are shipping over the ocean. Another area is facing the regulations of foreign countries. For instance, when Air Products and Chemicals Inc. ships cylinders containing poison gas to Japan, there is an extremely large amount of paperwork that must accompany each cylinder before it will be accepted into the country. Environmental factors are a large concern when and organization is in the process of making marketing decisions, so taking the time to complete this small part of marketing research is essential.
According to Merriam-Webster Online, the definition of technology is, “the practical application of knowledge especially in a particular area; capability given by the practical application of...

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