Running head: ART AND COMMERCE IN THE FILMMAKING INDUSTRY
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The tension between art and commerce in the filmmaking industry
Film making is an expensive affair. It is hence a balancing act of sorts because the cost has to be kept in check without affecting the quality of the film. In the article, this aspect of film making can be said to have been the one that caused a change in director. With a budget of $100 and the directors insisting that this amount could not be increased, the previous director, Mark Romanek saw this as enough reason to leave. We hence realize in moviemaking there has to be a balance between art and commerce.
Reliance of filmmaking to technology
From the article we also realize that film making relies somewhat heavily in technology. In this film about 200 visual effects scenes were added and ...view middle of the document...
This hence leaves little room for other players to exert their opinions. This issue hence shows the extent of control that studios have in the filmmaking industry.
Effects of the change of technology to the film industry
Change in digital and internet technology has impacted both positively and negatively on the industry as well as consumers. According to Goldman (2003), change in technology has brought about more efficiency in production as well as distribution. Recording films in the digital format has enabled footage to be evaluated as well as edited without processing of the entire film being done. Before the digital revolution the cost of film equipment was prohibitive. Hence apart from efficiency, film production costs have gradually gone lower. Internet technology has also seen consumers download entire films from online film retailers. This has hence expanded the movie market as well as made it more vibrant.
There have been six well recognized studios. They were originally christened majors and in most cases the smaller studios had to operate simultaneously with the majors. It has been observed in the recent past that with the advent of television in the 1950’s, the studios especially the minor ones lost their dominance (Goldman 2003).
The bigger studios slowly transformed themselves into management structures that put together teams involved with their artistic aspect on a project by project basis.
Problems in today’s changing distribution infrastructure
Some of the problems inherent in today’s film distribution structure include piracy and inadequate finances to distribute the film. In the ever advancing technology, piracy has even become harder to combat hence giving film distributors a hard time. The internet has at times been awash with pirated copies of DVD’s and this has caused big losses to the film industry (Goldman 2003).
Goldman, W. (2003). Adventures in the screen trade. Great Britain. Time Warner books.