Artemis Sportswear Proposal Essay

1942 words - 8 pages

Artemis Sportswear Proposal
Comm/215
August 4th, 2014

Artemis Sportswear Proposal
Artemis Sportswear is a non-profit company, specializing in the creation, marketing and production of sporting goods and apparel, the company also offers its own line of Wines. Artemis donates and raises money for charities and organizations with the help of some hockey legends, such as Jason Zent. Although Artemis is a non-profit company, this does not mean that they would not benefit from both cost reduction and increase in profits. Artemis offers a host of services to clients from guidance with product creation all the way to the marketing and sales of the products. They have many opportunities within ...view middle of the document...

Connecting with their clients, as well as their client's customers will give Artemis substantial insight on trends and what is really needed within the market as well as possible high-profit micro-niches. Allowing Artemis, and their clients to tap into their consumer market and target consumers. This insight will help give the company a competitive marketing plan, which will increase profits, through a low-cost method of advertising.
Besides utilizing the internet and social media, the company can become active in their business community. By joining the Chamber of Commerce or your local Business Alliance, Artemis Sportswear will have many different opportunities to network and expand their clientele. Highly proactive networking leads to strong connections (O'Donnell, 2004) within the community and those that Artemis reaches out to. This opportunity to make strong connections within the community offers up one of the most valuable and, moreover, free forms of marketing: word of mouth, which human nature has proven to be a valuable asset (Tschohl, 2003) in the creation of new customers. Not only does networking with other companies help Artemis financially, it also helps them gain information about key contacts that can help to increase profit margins, current market trends, and other important information that is critical for the growth and development of the company.
Establishing and managing an online presence does not require much labor and increases worker productivity by allowing more time to focus on other tasks, as most social networking can be done “on-the-go”. The staff in charge of running the company website and social media sites would be responsible for updating and uploading information, products, customer service and more. These tasks require employees comfortable with technology and social networking sites as a whole. In order to have employees who are great for this task they must be friendly, professional, sociable and, most importantly, people that others are happy to socialize with. Artemis must ensure that their employees are happy to achieve their marketing goals.
While cutting budget cost is important, current employee happiness should be the upmost priority, and according to one study (Streimikiene, 2009), job satisfaction has gone down dramatically in the United States over the years. Having unsatisfied employees lowers productivity and raises the turnaround rate, contributing to costly rises in operational costs within the Human resources department. Human resources are significant and crucial part of the company’s success; they budget the company's spending habits and negotiate better rates for employee benefits, including health care coverage. This department also ensures that the company is running smoothly by resolving conflict amongst employees or between employees and management. Anything that pertains to employees or managers is managed by the human resource department.
This particular part of the business...

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