Asda Strategic Management Essay

3237 words - 13 pages

I. Introduction 2
II. Content 2
1. The wider environment in the UK. 2
Political 2
Economic 2
Social 3
Technology 3
2. The competitive environment within the UK. 3
The threat of substitute products 3
Bargaining power of buyers 3
Threat of new entrants 3
Bargaining power of suppliers 4
Existing rivalry between competitors 4
3. Asda's strategic position within the UK. 4
Strength 4
Weakness 4
Opportunities 5
Threats 5
4. The competitive strategy of Asda. 5
5. Future development strategy of Asda. 7
III. Recommendation 9
IV. Reference 10

I. Introduction
Asda was first formed in 1965 by a group of Yorkshire farmers and originally sold only grocery ...view middle of the document...

Executive power is exercised on behalf of the king, but in the hands of actual government. The head of government is the Prime Minister. The Prime Minister is the leader of the majority party in the House of Representatives seat (Williams, 1998). Generally the British political system little changed. Even the legal system of the State policy also does not change much
Biggest concern of businesses is the continuity of the rules and principles of conduct whether any of the parties are in power. A change in government, whether by election or coup not always mean changing the level of political risk. Contrary to the fundamental change in policy could create major instability. A sudden change in unpredictable government policies can also hinder business activities of the enterprise, regardless of the changing cause.So,for political factor, in the future years and current, Britain basic political situation is stable. This situation is good for British supermarket industry to grow in strength.

In the early 20th century, the global economy has made profound changes due to the volatility of the political situation in the world. The world economy achieved high growth rates in the 2000s and began to decline sharply after terrorism of 9/11 in America (Colin Grahame Bamford, 2002). The volatile world economy has profoundly affected European countries such as the U.S., Japan ... but the UK economy remains sustainable.
UK also is an attractive market for foreign investors because the UK has many advantages, such as the financial centre of the world currency, infrastructure development, and tax is lower than the EU other, skilled workforce with relatively low labour costs compared with developed countries. Currently, the UK is attracting foreign investment (FDI) in most EU regions. In 2008, the UK accounted for 30 % FDI in the EU, accounting for 9.3 % of world FDI. As predicted, in 10 localities FDI only leading the world in 2001-2005, England was ranked 2nd after receiving the U.S. with an average amount of FDI per year is estimated at 82.5 billion dollars. UK is also investing abroad largest EU. In 1998-2005, an annual average of UK investment abroad amounted to U.S. $ 119.4 billion, private investment in 2008 totalled nearly $ 250 billion (ONS, 2012) . The more important is the UK is The UK is the fifth largest economy country in the world, the second largest exporter and the third largest importer of commercial services, eighth largest exporter and fifth largest importer of merchandise.
In 2007, the UK population was reached 61 million.UK is one of most densely populated countries. Growing of UK population isabout nearly 400,000 one year. Population growth tended to influence retail trade. More and more potential customers will be faced by ASDA in the future. The increasing population can give ASDA good opportunity for making more profit.
Science and technology is developed in the UK now.By 2008 in the UK,there is...

Other Essays Like Asda Strategic Management

Strategic Marketing in Tesco Plc Essay

3790 words - 16 pages required. The below figure will help in demonstrating the role of strategic marketing in organizations (Bearden, et al., 2007). Tesco is the largest organization in UK and enjoys a leadership position in the UK market and occupies around 30.5 percent of the total UK market. There are many competitors of Tesco which includes ASDA, Sainsbury, Morrison as well as many others (Schulte, 2011). Tesco places a great deal of importance to its

Strategic Management Essay

3128 words - 13 pages other political and technological aspects. This model is also very risky as it rely on the prediction made according to the past and present situations and trend. Whittington – school of strategies The Whittington school of strategies is of four types, each describes the different human psychologies about their thinking and acting effectively. These four types are considered as an important tool for an organization’s strategic management

Control of the Supply Chain Networks by Supermarket Chains

3178 words - 13 pages chain to gain competitive advantage over rivals. It is an examination of the supply chain network covering manufacturing, warehousing, logistics and distribution functions and based on the big four supermarket chains(Tesco, ASDA, Sainsbury’s, and Morrison’s). Introduction This report is premised on the fact that competition at the till, coupled with changing consumer demands particularly during economic down turn, push supermarkets to

SWOT Analysis Of Lucozade

2214 words - 9 pages Lucozade products are purchased. After all it is the desires of strategic customers that provide the starting point for strategy. Therefore, Lucozade should engage the supermarkets more than before to understand their requirements and strategies to sell Lucozade products. This will enable Lucozade management to comprehend how supermarkets view Lucozade products and what barriers do they face when selling them. With barriers identified Lucozade

Marks and Spencer Internal and External Analysis

3100 words - 13 pages Strategic Management Assignment 1 due 10/12/2013 Produced by Kenneth Maguire (1123930). James Workman 1107604 Introduction This report analysis’s M&S from an external and internal prospective. Externally, Porters 5 forces analyses current and future trends affecting the attractiveness of a competitive arena in which M&S operate. Internally, analysis of resources and competencies using the VRIN framework will highlight

Swot Analysis of Walmart

2455 words - 10 pages over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). * The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. * A focused strategy is in place

Walmart Distribution

2774 words - 12 pages inventory costs in the loading and unloading of goods. References • Daugherty, R. (1993). New approach to retail signals strong future for point of purchase displays. Paperboard Packaging, pp. 24-27. • Thompson, A. A., Jr. & Strickland, A.J. III. (1995). Strategic management concepts and cases (8th ed.). Chicago: Irwin. • Vance, S., & Scott, S. (1994). Wal-Mart: a history of Sam Walton's retail phenomenon. New York: Twayne


4692 words - 19 pages transferable to yours. 01565 653330 PHS Management Training © 2004. Page 3 of 13 Benchmarking Training Article Types of benchmarking There are several ‘types’ of benchmarking including: Generic – e.g. comparisons in a general sense – often using terms such as customer, strategic or operational Functional – e.g. Finance, Sales or HR efficiency (e.g. HR staff to total employees) Process – e.g. insurance claims

Wal-Mart Case Study

3150 words - 13 pages names. The company operates under its own name in the United States, including the 50 states. It also operates under its own name in Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and

Wal-Mart Stores Inc: Dominating Global Retailing Comprehensive Case

4282 words - 18 pages building to stock up the selling products, thus in-store products can be easily replenished at the fastest time since suppliers are located nearby. (Supply Chain Layout) 11. Management flexibility to learn and incorporate new techniques from retailers during market penetration as such learning from Asda, a small look-alike Wal-Mart in Germany. (Management) 12. Ability to track the movement of products through the entire value chain

Business Environment

3343 words - 14 pages understanding into the different types of business organisations and the way they operate and adapt to meet the needs of the market and consumer. I have also learned in greater detail how decisions made in Europe affect us in the UK. References Armstrong, G. and Kotler, P. (2014) Marketing: An Introduction (12th Edition). New York: Financial Times/Prentice Hall. Barney, J and Hesterly, W. (2011) Strategic Management and Competitive

Related Papers

Porcini`s Pronto Essay

4299 words - 18 pages review, P.62 Ansoff, I., (1979), Strategic management, Palgrave Macmillan. Lindlom, E, C., (1959), the science of Muddling through, Irvington Publishers. Mintzberg,H., Ahlstrand, B., Lampel, J., (2008), Strategy Safari: the complete guide through the wilds of strategic management. The free press, 2nd edition, P. 23-50. Tesch, R. (1990), Qualitative research: analysis types and software tools, Volume, 1st edition, Routledge, P55 Chandler, D

Organistaion Structure Essay

524 words - 3 pages participation. • Personnel management is concerned with personnel manager. Human resource management is concerned with all level of managers from top to bottom. • Personnel management is a process function. Human resource management is a strategic function. 1.2. Organisational structure and culture and its impact on the performance of Asda HR is responsible for keeping people feel motivated for their work. First task is of defining an

A Plan For Us Store Inc Takeover Finance Essay

4582 words - 19 pages benefit of ‘operating synergies’ into account. Based on the case study of Wal-Mart takeover Asda, Arnold and Fernie (1999) argue that Asda has similar price proposition, target customers, and management style as Wal-Mart’s. Acquiring the company with similar culture basis, Wal-Mart could maximize the benefit of operating synergies through reducing the cost of enculturation of Wal-Mart way. This might be one of the possible reasons for Wal-Mart

Morrisons Supermarket Essay

1253 words - 6 pages ) Marketing Management. 12th ed. Pearson Education Slack, N. & Lewis, M. (2009). Operations Strategy. 2nd ed. Pearson. The Scottish Government (n.d) consultation Paper on Potential Legislative Measures to implement Zero Waste Responseto Discussion Paper - Wm Morrison Supermarkets plc [Online] Available at: (Accessed 17 July 2012) Williamson, D., Jenkins, W., Cooke, P., & Moreton, K. (2004) Strategic Management and Business Analysis. 1st ed. Elsevier