Coursework Information Sheet
To be supplied to students when they receive the coursework assignment task
Unit Co-ordinator: Rodolphe Ocler |
Unit Name: Strategic Management |
Unit Code: SHR602-6 Sem 2A |
Title of Coursework: Assignment 1: Written Report |
40% weighting of final unit grade |
The university policy is that you will receive prompt feedback on your work within 15 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change.
Submission Date: 24th May 2015, Sunday |
Feedback Date: 14th June 2015 ...view middle of the document...
* Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm. (Distinctiveness of the firm).
The submission will be in the form of a consultant’s report. The exact presentation style will be at your discretion, but should be a professional, business like report. It should also use Harvard referencing.
The assignment should be 1600 words in length, (+/- 10%) and is worth 40% of your grade. The word count does not include appendices, references, bibliography, or other supporting material which are additional and do not contribute to your grade. Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.
Core Learning Outcomes |
| Learning OutcomesOn completion of this unit you should be able to: | Assessment Criteria To achieve the learning outcome you must demonstrate the ability to: |
1 | Recognise and understand the nature and characteristics of strategic issues and problems | * Differentiate between issues and problems of a strategic nature and those of an operational or functional nature. * Exercise research-based judgment in scoping the extent and content of the strategic challenges |
2 | Recognise the issues impacting upon strategic decisions at the corporate, business unit and functional levels of organisations | * Analyse the level at which strategic issues manifest themselves and recognise the form of solution or initiative required. * Demonstrate the appropriate problem-definition skills in the development of such strategic responses |
3 | Deploy the analytical tools of strategic management in relation to both the external and internal environments of organisations | Select and apply relevant techniques and methods of analysis required in strategic problem situations. |
* 40% Weighting towards unit grade