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Assignment 3

913 words - 4 pages

Example for Assignment Three:
The report below, while not perfect, aligns the subheadings with the predicted order of sections in the first paragraph. The say-it sentences are aligned with the subheading and the say-again sentences at the end of each section align wording and ideas back to the say-it sentence. Edit your papers to ensure that this organizational alignment happens and be more specific with your sources than this writer was. More comment about the source appears below.

Alex _______
Assignment #3: Research Report
November 15, 2012
Attempting to establish an internship with Pfizer Inc at this point in time is not in the best interest of Daniel University or its ...view middle of the document...

In court documents from the Department of Justice's investigation of Pfizer Inc, the company admitted to over $2 million in bribes to government officials in the countries of Bulgaria, Croatia, Kazahkstan, and Russia in order to procure lucrative deals and push for approval or the sale of Pfizer products in these countries. The S.E.C (Securities and Exchange Commission) has specifically filed complaints against Pfizer's China division for one of the aforementioned “points programs” in which physicians could earn “points” for writing more prescriptions which could be redeemed for gifts such as cell phones.

Loss of Market Share:

The expiration of Pfizer's patent on Lipitor resulted in Pfizer's loss of market exclusivity for the heart disease and cholesterol medication which in turn paved the way for less expensive generic versions of the drug to cut into Pfizer's sales. Within a month of the new generic medications hitting the open market, Lipitor's market share had fallen from market exclusivity to controlling just 37% of sales. With Lipitor sales making up about 16% of Pfizer's annual revenue (about $11 billion in sales), Pfizer fought to hold onto those sales by offering discounts to patients, but it was not enough to fend off competitors. As a result, quarterly profits were down 14% immediately following the loss of the Lipitor patent and with no new medications on the horizon, market share will probably not return to their previous levels anytime in the near future.
Dramatic Cost Cutting

In order to counteract the decline in sales resulting from the loss of market exclusivity of Lipitor, Pfizer has resorted to extreme cost cutting efforts including cuts to research & development and layoffs. R&D costs were cut as much as 24% in the...

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