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Audience Analysis

1176 words - 5 pages

Audience Analysis Paper
Laura Vaughn
COM 285
01/25/2010

When one is called upon to lead a meeting with a diverse group of people there are many different things to consider in order to be successful. People with different backgrounds or who hold different positions in the workplace have varied values that one needs to be sensitive to. It is important to know who is being addressed and why so that the meeting runs smoothly and is effective. It can be a difficult balance to present information to a vast group of people. Shareholders and customers will generally want to hear different information. For example, if quarterly sales are good, then the shareholders will be happy. If sales are ...view middle of the document...

Being able to take cues from the audience can help the speaker set the mood and the direction of the meeting thus making the meeting effective and straightforward.
Talking to customers versus stakeholders can be two different things. Having a meeting with both groups of people at the same time can be very difficult. Using basic strategies like conversational style can help people feel more comfortable in the meeting that could promote participation from the entire group rather than just from the outspoken members. According to the text, “Different conversational styles are not better or worse than each other, but people with different conversational styles may feel uncomfortable without knowing why.” (Locker and Kienzler, 2008). One of the main essential components of a successful business meeting is making the people being addressed comfortable whether that is shareholders, managers, or customers. Information needs to be said in such a way to keep from upsetting certain groups but to also inform and educate. When presenting in-person quarterly sales one also needs to be aware of non-verbal communication as well. Body language like crossing one’s arms or furrowing one’s brow could give the impression that they are closed off to others and their ideas. Whereas leaning forward as to seem genuinely interest to other parties with arms uncrossed giving the impression that one is open to others can make people feel at ease. Being aware of these communication channels and how to use them can make a meeting with even the most different of people interested in the meeting and more aware and open to ideas that could better the company.
When approaching a meeting about a sensitive issue such as quarterly sales it is important to always keep in mind the diversity of the audience. It is safe to say that stakeholders and customers may come from different backgrounds. A customer can come from anywhere, rural areas or large cities. They can come from different cultures where they are raised to see things differently than others might. According to the text, (Each of us grows up in a culture provides patterns of acceptable behavior and beliefs. We may not be aware of the most basic features of our own culture until we come into contact with people who do things differently. (Locker and Kienzler, 2008). People from the south may have different values from people from the...

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