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Audience Analysis

1218 words - 5 pages

Audience Analysis Paper
COM/285 Introduction to Business Communication
March 24, 2011
Dr. Angelia Williams

Audience Analysis Paper
The ability to communicate is a valuable commodity for anyone at anytime. To communicate effectively is paramount for all positions within an organization. Regardless of the role of service in an organization, the ability to articulate clearly and in a concise manner is rudimentary for all open and closed communications. Understanding your audience is essential to the delivery of any message and having the faculty to comprehend your audience motivations and the appropriate communication channel to reach them is half the work of an audience analysis ...view middle of the document...

Once these characteristics are identified, remember to use common knowledge and care as your barometer for ascertaining the organizational culture and community discourse. This barometer will help solidify the best communication channel for your presentation.
Communication Channels
Communication channels vary dependent upon your audience, the purpose for the exchange of ideas, and the situation. The channel of choice for any communication is simply the method in which the message is conveyed (Locker & Kienzler, 2008). Since this is an oral presentation with visual media, it is imperative that the oral message is persuasive, draws the audience attention to key points, resolves any contradictory information, builds consensus, and receives the anticipated action or response. For the written supplemental or supporting information, it should be concise but extensive, provides details not included in the abbreviated oral delivery, and ensures that emotion is minimized. You should also identify which information can be shared most effectively by a follow-up email, memo, or a post talk meeting. There are many options to choose from when selecting a communication channel. However, based on the diversity of the audience, there are some considerations to keep in mind as you choose the appropriate communication channel.
Considerations for Diversity
Given the diversity of this audience, identifying the benefits of your presentation is important to getting audience buy-in, acceptance, and a positive response to your data, ideas, and information. To help with recognizing the benefits, you need to understand Maslow’s Hierarchy of Needs. This hierarchy outlines that each of us have a baseline of needs rooted in human motivation (Locker & Kienzler, 2008). Human motivation often helps you ascertain shared experiences that can be alluded to in the presentation which can create goodwill, confidence, and a greater sense of rapport with your audience. To be asked to present the quarterly sales information to a group of stakeholders, including customers, managers, and salespeople has to be done with care and competence. Competence is best illustrated by your professional experience, your “you-attitude,” and the time committed to research in preparation of this presentation. This is done by screening your talk for words or examples that are categorized as unintentional offenders in a cross-cultural setting, explaining how you developed your knowledge on the specific topic, and how apt your audience is going to agree or disagree with you (Pearson Education, 2010). Also, confirming the audience diverse characteristics will facilitate preferred cultural identifiers for your talk.
Message Effectiveness
There are several things you can do to ensure this presentation is effectively delivered. The message should be clear, concise, and logical. Begin with you-attitude and remember that you-attitude phrasing is inclusive and not selfish for an...

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