B&B Strategic Analysis

3697 words - 15 pages


In order to put into practice lessons we had with the module of Strategic analysis, We had to manage a hotel in a domestic market and in an international market. Our mission was to choose the best strategy and implement it with all the variables available in the software in order to compete the best in our universe.
As we didn’t know this software before and we didn’t choose our team, we already had some difficulties from the start. Our objectives were to understand as fast as we can this software in order to be efficient from the beginning. A practice round was available for us in way of being at ease with all the variables. Our next step was the choice of our strategy. ...view middle of the document...

In contrast, we thought of Sofitel, Hilton or Le Méridien as international well-known hotels. These major hotel chains clearly position themselves on a high quality and luxury scale.
Our long-term vision is to establish at a domestic level an affordable price for our hotel to build a strong customer relationship. Thanks to the high quality of our facilities, we would be able to attract a lot of them but mostly to make them come back. We would be able to have a high occupation rate that would ensure us enough revenue to pay our expenses.
On the international market, we want to build a strong brand with our luxury hotel. Our very high quality level of the facilities combined with a permanent staff that is fully trained enables us to have a hotel that is almost fully booked each period (we have an average of 86,9% of occupancy rate on our international facilities).
How did we implement our Strategy?

Throughout the practice round, we really wanted to try out for a very low-cost pricing of our rooms. As we started only with rooms in our country, we couldn’t have a tryout on the international market. We thus decided to set our rooms at the rate of 65€ which gave us an average of 84.07€ due to the previously booked room. We thus obtained an occupancy rate of 58,8%. This might not be high compared to the following rounds but we were the team with the highest rate. The big downside having set very low prices directly from the first round was the pricing war that occurred during the whole game. Indeed, if we take a look at the average room rate, it never exceeds 103.12€ which for some other universe is the lowest available room rate.

The graph shows here the round n°8, which was the turn with the lowest average price (86.58€)
Even though we wanted to stay on the low-cost market, we came up with the fact that it would not be possible to achieve high net profit if we fixed our room rate too low. What we decided to do afterwards was to set a price for our walk-in customer and to then sell our rooms in advance at the lowest price possible without selling them under the walk-in price we had set. However, we could not have the exact same rate for the walk-in customers as for the pre-sales since we had to adjust our price with the market outlook and the expected number of customers for the incoming season. What we were able to do was to ensure a quite high minimum of revenue since we always tried to maximize our “booked ahead” rooms.
For the international market, we decided to build only a small amount of rooms. Indeed, we really wanted to focus on the quality of our compound and not the quantity. We built only 10 rooms, which gave us an available 1800 rooms per season. Then, we decided to take the maximum advantage of our low number of rooms and the fact that one of the team had decided not to invest on the international market. We could thus set very high prices for our room and maximize our revenue with selling a certain amount of rooms at a high...

Other Essays Like B&B Strategic Analysis

Mgt/330 Final Test Essay

1308 words - 6 pages planning process? A. Goal and plan evaluation B. Implementation C. Monitor and control D. Situational analysis 11) Plans are: A. Actions taken to achieve goals B. Inappropriate when resources are scarce C. Specific to differing industries D. Targets a manager wants to reach 12) The targets or ends the manager wants to reach are called: A. Goals B. Vision C. Mission statement

Gastrin/Cholecystokinin Type B Receptor Market Growth, Trends and Forecast

1038 words - 5 pages -B Receptor or Cholecystokinin-2 Receptor or CCKBR) targeted therapeutics, complete with analysis by indications, stage of development, mechanism of action (MoA), route of administration (RoA) and molecule type. Gastrin/Cholecystokinin Type B Receptor (CCK-B Receptor or Cholecystokinin-2 Receptor or CCKBR) Cholecystokinin B receptor also known as CCKBR is a G protein-coupled receptor for gastrin and cholecystokinin. The CKK-B receptors occur

Strategic Analysis of Koh Brothers

595 words - 3 pages Part 1 – Industry Analysis Your group industry analysis should focus on industry trends and on the firm competitive environment. Feel free to adjust the outline below in the most meaningful way for the industry you selected. The important point is to cover all essential areas in a clear and concise manner, and to highlight the main external strategic issues the firm is confronted to. The last part will ask you to focus on the firm strengths


4868 words - 20 pages strategies (d; Easy; p. 45) 13. What do we call the collection of businesses and products that make up the company? a. investment diversity b. needs inventory c. business portfolio d. none of the above (c; Moderate; p. 45) 14. Paul Pierce is busy working with other managers evaluating the products and businesses making up their company. Paul is engaged in _____. a. strategic business unit analysis b. preparing a

managing human resource

823 words - 4 pages procedure for determining the duties and skill requirements for a specific job and the kind of person most suitable for a position? A) HR management B) job description C) job analysis D) talent management 8. The information resulting from a job analysis is primarily used for writing ________. A) job descriptions B) corporate objectives C) training requirements D) performance standards 9. During a job analysis, a human resources

Project Management

3401 words - 14 pages portfolio Management d) Requirement Management 1 IIB M Institute of Business Management Examination Paper of Project Management Certification 7. Project portfolio management addresses __________goals of an organization, while project management addresses _________goals. a) Strategic, tactical b) Tactical, strategic c) Internal, external d) External, internal 8. Several application development projects done for the same functional group might best

Wee Three Knowledge Check Str/581

1468 words - 6 pages Organizations 7. These are arrangements between two or more companies in which they both contribute capabilities, resources, or expertise to a joint undertaking, usually with an identity of its own, with each firm giving up overall control in return for the potential to participate in and benefit from the relationship. • A. Joint ventures • B. Strategic alliances • C. Outsourcing agreements • D. Contractual diversification Correct

Wee Three Knowledge Check Str/581

1468 words - 6 pages Organizations 7. These are arrangements between two or more companies in which they both contribute capabilities, resources, or expertise to a joint undertaking, usually with an identity of its own, with each firm giving up overall control in return for the potential to participate in and benefit from the relationship. • A. Joint ventures • B. Strategic alliances • C. Outsourcing agreements • D. Contractual diversification Correct

Bis 219 Questions

2084 words - 9 pages plan, IS operational plan | | D. | | IT architecture, IS strategic plan, organization strategic plan, organization mission | 39) The _____ method measures the effectiveness of management in generating profits with its available assets. | A. | | return on investment | | B. | | net present value | | C. | | cost-benefit analysis | | D. | | internal rate of return | 40) Which of the following is not a characteristic of a

Aarkstore - Hepatitis B - Pipeline Review, H2 2014

1142 words - 5 pages  Aarkstore - Hepatitis B - Pipeline Review, H2 2014 Summary “Hepatitis B - Pipeline Review, H2 2014”, provides an overview of the Hepatitis Bs therapeutic pipeline. This Market Research Report provides comprehensive information on the therapeutic development for Hepatitis B, complete with comparative analysis at various

Easy Internet Cafe

911 words - 4 pages Easy Internet Café Case Study Analysis Table of Content Page 3 – Executive Summary Page 4 – Issue(s) Identification Page 5 – Environmental and Root Cause Analysis Page 7 – Alternatives Page 9 – Recommendations and Implementation Page 10 – Monitor and Control Executive Summary With our decision to radically revamp our operations to appoint franchisees for the new stores and existing ones, it is critical that

Related Papers

Learning Team B Leadership Analysis

3435 words - 14 pages Learning Team B Leadership Analysis To become a leader in the 21st century requires the tenacity to embrace change. For example, how information is transmitted, and how resources are allocated requires visionary leaders who are equipped with a broad range of talents and temperaments. According to Clawson (2006), "the more organizations are built around teams; the more old measures of performance become outdated" (p. 241). Leadership

Oral B: Entry In Toothpaste Market (Comparative Analysis)

2026 words - 9 pages product Oral B Pro-Health. Besides, we wish to do a comparative analysis of different competitors: their market share, retail outlets and strategies to penetrate the oral care market. We would also discuss the SWOT Analysis of oral care market and Porter’s 5 Forces Analysis of entry in to the oral care market in India. After discussing these salient features, we would give our recommendations for the entry of P&G in to the Indian oral care

This Is An Analysis Of The Poem, Theme For English B By Langston Hughes. This Is Entitled "Analysis Of Theme From English B"

296 words - 2 pages "Theme for English B" begins with some words of a college professor instructing his students to write a paper that "will be true." After this is said the speaker questions if this assignment is really "that simple." As he reflects on his life before writing his assignment, he enlightens the reader of his current status in America. He is a mere "twenty-two, colored" college student; more importantly he is the "only colored student" in his

Movie Analysis: "Kingdom Of Heaven", Part A) Answers To General Questions About Movie Part B) Movie Response Essay

2528 words - 11 pages , religion, and land. Here we are, modern man, and all we have achieved is more inventive ways of killing each other. For these two peoples nothing has changed over all this time from the Crusades, other then suicide bombings, guns, and stronger, more powerful weapons.Part B) "Kingdom of Heaven" - Personal ResponseQuestion 15All throughout man's time on earth, wars have waged over what's said to be right and wrong. The reasons and motives may change