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Bad Drug Habbit Essay

730 words - 3 pages

Addressing issues concerning a predetermined bad drug can be difficult. Many questions will arise and need to be answered appropriately. What are the long term effects? Short term? What is the root cause? Will we have to do a recall and pay for consumers facing issues? The amount of liabilities placed on this situation is high. However, this is the opportune time to establish close working relationships with media professionals. (Communicating with…)
Communication is vital in the health care industry. However, there are many different channels of communication, but how can you know which is the correct method is for your company. Traditional communication still plays a large role, ...view middle of the document...

Electronic communication is broad and can reach out to the base of consumers we are looking at. Restoring the consumer trust will be important for the company’s future.
Communication through social media is becoming increasingly more popular. Technology has made it much easier and more effective to communicate with the patients and future patients (Walters-Salas). While it began with the younger generation, the majority of the world has caught on to the concept of social media. Social media allows for direct, instant, and viral communication to people who may entirely avoid researching drugs and medicine without seeing the viral effect. This is one of the biggest advantages that a company can take advantage of that was not around, even a couple of decades ago.
Each of the above listed channels of communication are important to practice. In some forms of businesses, traditional communication may not be a necessity, but it will most likely stay part of the health care industry. Drug manufacturing relies heavily on both electronic and social media. Incorporating marketing strategies across the nation and globe will help to regain the trust of the consumers, and possibly rebalance the revenue lost through prior projects.
Though all the...

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