This website uses cookies to ensure you have the best experience. Learn more

Bavarian Motor Works (Bmw): An Analysis On Its Success As A Multinational Enterprise

2573 words - 11 pages

Jay Soss
1/23/12
IBUS-301
Professor Harasamophaka
Bavarian Motor Works (BMW): An Analysis on its Success as a Multinational Enterprise
Introduction
BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. BMW is a Multinational Enterprise that has been manufacturing and marketing luxury products for about a century. The company is currently the largest premium car maker in the world, followed closely by Mercedes-Benz and Audi. Their headquarters are located in Munich, Germany, and the building itself is also a well-designed masterpiece allowing visitors a glimpse inside the techniques utilized to keep BMW a true competitor on the global scale. This ...view middle of the document...

Because of Rapp Motorenworke’s Bavarian roots, the company used the blue and white colors in the flag of Bavaria when creating the logo for BMW. The logo was meant to depict the movement of an aircraft propeller with the white blades cutting through a blue sky. After Germany lost World War I, the Versailles Treaty was enacted which prohibited German companies from producing aircraft vehicles and aircraft engines. This left BMW without any means of sustaining its business and income. In spite of these challenges, by the year 1928 BMW had found its way into the automotive industry. The first car was an Austin Seven built under license. However, it was this 2-liter sports car which garnered a positive reputation for the company in the automotive industry in 1936. The legendary car, referred to as the BMW 328 revolutionized the two liter sports car up until 1940. This elegant and sleek sports car had strong presence in motor racing and took a class victory in the famous European racing event, “Mille Miglia” (Wan).
After another World War struck the country, BMW encountered some financial difficulty. From 1939 to 1945 BMW produced the 132 and 801 radial engines for the Focke-Wulf 190 and the BMW 003 gas turbine engine which was the first jet to fly in a combat aircraft. 1940 was a monumental year for the automobile company because it was the first year that BMW expanded globally. The company took on its first foreign workers and employed them on the factory floor. In the year 1942, the workforce changed and convicts, Eastern European prisoners of war, and Western European forced laborers were made to work at BMW alongside concentration camp prisoners. As in the majority of German industries, the company’s management had a technological approach and focused entirely on efficiency. The use of forced labor was approved and accepted. During the Third Reich, forced laborers worked in deeply distressing conditions (Munich-Allach). Today, BMW is painfully aware of the great human suffering caused by this, and deeply regrets the fate of the forced laborers and has since adopted policies banning these practices.
Towards the end of World War II the United States military and government issued a command for dismantling the BMW plants in Munich and Allach. This meant that BMW lost the power of disposal over its assets until 1949. BMW lost its main Eisenach car plant to the Russian sector. Its Munich plant was heavily damaged and all worthwhile machinery taken as war reparations. During this crisis, the company got by producing pots, pans, spades and bicycles. After a few years the company generated enough profit to get back into the auto scene and produced its first postwar bike in 1947 and its first postwar car in 1948, the BMW 501 six cylinder. However, the company was still facing a financial crisis and in 1959, BMW was on the verge of being taken over by Daimler-Benz. In 1962 BMW did a marketing revitalization and declared themselves as makers of...

Other Essays Like Bavarian Motor Works (Bmw): an Analysis on Its Success as a Multinational Enterprise

An Analysis of William Wordsworth’s “I Wandered Lonely as a Clo

1093 words - 5 pages Dylan Gordon ENG 4U July 2015 Take a Walk in my Shoes: An Analysis of William Wordsworth’s “I Wandered Lonely as a Cloud” “Edna St. Vincent Millay once wrote, "And all the loveliest things there be come simply, so it seems to me."”(A)The quote couples well with the simple pleasures found in William Wordsworth’s poem titled “I Wandered Lonely as a Cloud”. On “April 15, 1802, Wordsworth and his sister, Dorothy, were walking near a

Obesity As An Illness On Children

774 words - 4 pages about food with over 75% of food manufacture’s advertising budgets. Advertisement for fast food chain such as KFC, McDonald is strongly increased in US and Western Country during last 10 year. But fruit and vegetable were never advertised are under consumed. Did we know it has been estimated that children view an average of one food TV commercial every five minute in a regular thirty minute show. Meanwhile the Western country population faces an

Management as a Science and an Art

1520 words - 7 pages cost of an existing product for global marketing. Management can be said to be both a science and an art.  Management as a science: First, it is a science because it is based on a set of organized knowledge founded on proper scientific findings and exact principles.  It is part of the branch of science known as social science just like sociology, economics or history.  Management is also a behavioural science in which its theories and

An Economic Analysis on the Short-Run Supply Curve of a Competitive Firm

1765 words - 8 pages Course Title: Introduction to Economics Course ID: ECN 200 Coordinator: Dr. A.K. Monaw-War Uddin Ahmed “An Economic Analysis on the Short-Run Supply Curve of a Competitive Firm” Name: Shariful Alam Chowdhury Student ID: 1120023 Perfect competition – a pure market Perfect competition describes a market structure whose assumptions are extremely strong and highly unlikely to exist in most real-time and real-world markets. The reality

Making A Difference As An Educator

1578 words - 7 pages Making a Difference as an Educator I believe the purpose of an educator is to enhance minds and touch lives. I think it is wonderful that in the country we live in today, that all children are not only given the opportunity for an education, but are forced to take advantage of it. Almost every adult can look back at their school years and think of at least one teacher that has touched their lives in one or more ways. I hope that

Corruption: An essay on public officials and corruption in office. Includes works cited

534 words - 3 pages that was entrusted to them (Ades). These are not the only way to look at corruption. Public opinion is also a large influence on the attitudes of the people in the community. They can surpass many different legal definitions of police corruption. If public opinion and legal definitions do not conform, the likelihood is that officials will act in accordance with the public view, and in doing so, violate the law (Goldstien). As a result of this, the

Effectiveness Analysis of an Imc Plan – Analysis on Djuice

3863 words - 16 pages Data Analysis 15 Results 16 Limitation and Caveats 21 Conclusion and Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on

Sitting On Your Hands As An Alternative To Money

1378 words - 6 pages Sitting on your Hands as an Alternative to Money The old adage money can’t buy happiness apparently was never learned in the small town of Dilley, Oregon. Jonathan Hawes is a convicted sex offender who was released into society after serving a five-year prison sentence. Upon his release from prison he planned to move into his mother Wendy Brewton’s house in Dilley, Oregon. Under Megan’s Law, police are required to notify neighbors when

Life On Mars As A Human

528 words - 3 pages "PLANET MARS, POPULATION 13,000", says the sign at the entrance of Mars, a "blink-and-you'll-miss-it" dot on the map of the solar system. It's a perfect story book planet: only six sets of traffic lights for our hover cars, a main street where you can say hello to any of the friendly, talkative beings nearby, lots of blazing rocks and a beautiful big canyon with an over-looking red sky. One thing a person from the planet

A Nation Robbed of Its Future: Reflection on Philippine Education

855 words - 4 pages tomorrow. In the Philippines, only a mere 3% of the children who get elementary education are eligible to move on to high school education. In the Philippines, more than 20 million students will troop to elementary schools and face an astounding 80,000-classroom shortage. In the Philippines, there is a 50,000 public school teacher shortage. It is not just an opinion that the education in the Philippines has dramatically dropped from its once great

Chick-Fil-A As An Anti-Gay/Lesbian Business

689 words - 3 pages Chick-Fil-A as An Anti-Gay/Lesbian Business Robert LaSerre BCOM/275 July 19, 2012 Eveyln Hollis Chick-Fil-A as an Anti-Gay/Lesbian Business I recently read an article that has apparently caused a huge ruckus in the continuing debate about inclusion of gay and lesbians in the modern United States business world. The President and Chief Operating Officer of Chick-Fil-A, Dan Cathy, who is also the founder’s son, in a recent interview

Related Papers

An Analysis Of Gatsby’s Success And Failure

930 words - 4 pages An Analysis of Gatsby’s Success and Failure Summary: Why Gatsby failed to achieve Daisy? To some extent, it may be a tragedy of society and Jay Gatsby’s fault. He was born and grew up in an era of decayed social and moral value. Further more, he can’t know himself and others distinctly Jay Gatsby was born in rural north Dakota and spent his childhood there. Because he grew up in the rural area,as usual he could bear trouble and difficulty in

Human Resource Management And Its Importance To An Organization As Well As To Its Employees

797 words - 4 pages Management refers to an act or skill of directing and organizing the work of a company or organization. Human Resource Management (HRM) is to succeed in dealing the abilities and skills of employees effectively for the organization by recruiting, training and motivating through performance appraisal and compensations.HRM comprises of the policies and systems that influence employees' mind-set, performance and aptitude that have an effect on the

Observance Of Good Corporate Gorvance And Avoidance Of Corruption On An Enterprise Effectiveness

2324 words - 10 pages "as the abuse of public office for private gain," whether pecuniary or in terms of status. The gain may accrue to an individual or a group, or to those closely associated with such an individual or group. Wu, (2005) gives us an explanation of the linkage between corporate governance and corruption as being especially relevant in the context of developing countries. For instance, many developing countries have embarked on various forms of market

An Analysis Of Impact Of External Environment Factors On Hainan International Ltd And Its Strategy Of Dealing With These Factors

2931 words - 12 pages BUSINESS FUNCTIONS CORP1904COURSEWORK ASSIGNMENTAn Analysis of Impact of External Environment Factors on Hainan International Ltd And Its Strategy Of Dealing With These FactorsCONFIDENTIALSummaryHainan International Ltd, as a class one contractor based in Tanzania and working in East Africa market actively, has been successfully since incorporated in 1998. Hainan is developing from a relatively small capital to a reputable contractor in Tanzania