Bbq The Korea Food Franchse Company Case Study

3664 words - 15 pages

Singapore Global Seminar Project
- Genesis(BBQ) Case study -

2010. 12. 02


Instructor : Prof. Kim Jeong Gu
Name : Cho Hyun Woo
Jeong Hyun Jeong
Kang Seok Min
KIM SU HAK
Kyung You Seon
Lee Dong Heok
Lee Kook
Moon Yong Jin

CONTENTS

Ⅰ. introduction

Ⅱ. BBQ Analysis

Ⅲ. History & Market Environment
1. History
2. Market Environment
1) Social and culture Analysis.
2) Competitors
Ⅳ. Marketing Strategy
1. SWOT Analysis
2. STP Analysis
3. Global Strategy

Ⅴ. Singapore market Analysis
1. Singapore Overview
2. Singgapore’s Market condition
3. Food Industry

Ⅵ. Entering to Singapore
1. Why Franchise in ...view middle of the document...

This factor is the core part of global marketing strategy for entering into overseas market. Genesis BBQ Group has been recognized as contributing to improving the negative perception for the existing franchise company's business practice of mainly having the focus on the from franchising fee revenue maximization. Genesis BBQ Group serves the customers with the best taste and product quality and realizes the long term profit which is shared with the franchisees. The Genesis BBQ Group's sustained effort of building the strong long-term relationships among the consumers, franchisees, and franchisor is recognized as the successful case of developing value-driven business concept in the Korean franchise market dominated by short-term profit orientation and sales concept.
Ⅱ. BBQ Analysis

BBQ Chicken is Korea’s No. 1 Chicken Restaurant!
Started in September 1995, BBQ Chicken has now grown to be the No. 1 franchise brand in Korea with more than 1,850 shops and was the first Franchise Company ever to be selected as Korea’s top 100 Brands.
BBQ understands the importance and realizes obligation of providing customers with not just a delicious meal but a healthy meal too. Hence, with the belief to satisfy our customers, BBQ Chicken created Olive Luxury Chicken and was the first to use only 100% Extra Virgin Olive Oil to fry chicken. Using only the best and freshest ingredients in our restaurants, consumers can be assured that they are served with quality chicken meal. Every item on the menu is clearly differentiated by its taste and quality. BBQ created its own inimitable formula with flavours and ingredients of Korean cuisine like Ginseng and authentic barbeque sauces etc.
With aggressive expansion plans, BBQ Chicken has advanced into markets like China, Spain, Japan, USA, Vietnam, Australia, Mongolia, Malaysia and Singapore.

Ⅲ. History & Market Environment

1. History
Genesis Co., Ltd was established in September 1995 with just 1 brand - BBQ Chicken. Genesis has since introduced 10 brands with more than 3000 stores, growing as the best and largest dining franchise company in Korea. The company philosophy and vision is “to know no bounds to become the No.1 Corporation in the world”. Based on the accomplishments in Korea, Genesis aims to become the largest and the greatest franchise group by 2020 with a possession of 50,000 stores around the world

199555 | | |
- | Sep: | Established Genesis Co., Ltd |
- | Nov: | Opened 1st BBQ Chicken outlet |
1996 | | |
- | Jun: | Opened 100th BBQ Chicken outlet |
1998 | | |
- | May: | Achieved Korea Franchise Award |
1999 | | |
- | May: | Achieved Korea Franchise Award |
- | Jul: | Opened 1st Chicken Palace |
- | Sep: | Founded Chicken University |
- | Oct: | Opened the 1000th BBQ Chicken store |
- | Dec: | Awarded by Minister of the Ministry of Agriculture and Forestry |
2000 | | |
- | Dec: | Commendation by Minister of the Ministry of Agriculture and...

Other Essays Like Bbq the Korea Food Franchse Company Case Study

Bottling Company Case Study

982 words - 4 pages Bottling Company Case Study Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles of the brand of soda produced in your company contain less than the advertised sixteen (16) ounces of product. Your boss wants to solve the problem at hand and has asked you to investigate. You have your employees pull thirty (30) bottles off the line at random from all the shifts at the bottling plant. You ask

Botting Company Case Study

982 words - 4 pages Bottling Company Case Study Imagine you are a manager at a major bottling company. Customers have begun to complain that the bottles of the brand of soda produced in your company contain less than the advertised sixteen (16) ounces of product. Your boss wants to solve the problem at hand and has asked you to investigate. You have your employees pull thirty (30) bottles off the line at random from all the shifts at the bottling plant. You ask

Eli Lilly Company Case Study

1198 words - 5 pages Eli Lilly and Company Case Study GSB 723 Operations management Spring 2015 Group 5 Scott Lozier, Timothy Little, Anas Hidar, Xiaocao Yu Situation Eli Lilly and Company is a big pharmaceutical company which ranks amongst the top 6 in the U.S. The pharmaceutical industry changed a lot since 1993. There are huge competitions and pressure on pricing, innovation, and manufacturing. Eli Lilly and Company decided to reduce the time and cost

Eastern Talon Company Case Study

2213 words - 9 pages . III. If one floor in the Laval building is cleared by March 2004 and the earliest it could be rented out is June 2004. ETT must give its employees notice of 4 months prior to the move. Based on the same assumptions as in the case study, the earliest ETT could vacate the building is May 2004, renting it out in July 2004. Thus, ETT will have to pay 2 months’ lease payments, which is included in the One-time Moving Costs. IV. A discount rate of 4

Case Study Dear John Mower Company

597 words - 3 pages Case Study : The Dear John Mower Company Q1 : Identify and discuss the major issue(s) in the case. The Dear John Mower Company has some major issues such as: * The 10% of the market share of company has been decline due to the increased of competitor in the same industries. * The company do not have the innovation on designing the new model of mowers as to remain as the competiveness in the industry. * Do not fully utilize the

Case Study: Clover Valley Dairy Company

856 words - 4 pages Case Study: Clover Valley Dairy Company Rebeca Aquino DeVry University Case Study: Clover Valley Dairy Company Statement of the Problem(s) The main issue in this case study is weather a newly developed multipack carrier for yogurt was ready for market testing and, if so, how should Vince Roth, General Manager of the Clover Valley Dairy Company, should perform this testing. Summary of the Facts The Clover Valley Dairy

Class or Mass- Neptune Seafood Company Case Study

806 words - 4 pages “Class or Mass Mini Case Study Analysis” Mehak Taj Assadi (A6) Niranjan V (A24) Suhas B.S (A33) Chaitra Reddy (A15) Salmaan Faraaz (A42) “Neptune Gourmet Seafood” is the third largest seafood producer in North America and is known for its brand reputation, premium products and for the quality they serve. Recently this leader in the industry is in a major problem of inventory pileup that has gone up to 60 days’ supply which is twice the normal

The Aerial Chair: Case Study

2514 words - 11 pages Running head: The Aerial Chair: Case Study The Aerial Chair: Case Study Awj Al-Nabali Texas A&M University-Commerce The Aerial Chair: Case Study The Aerial Chair: Case Study “Failure is only postponed success as long as courage 'coaches' ambition. The habit of persistence is the habit of victory.” —Herbert Kaufman  Above Ground Design is a company built on

The Case Study of Lv

892 words - 4 pages company should make an explanation to tell the consumer does not have the situation because there is no evidence. This can regain the trust of customers and not damage the credibility of the brand. The other way is to apologize to the public. A part of consumers question from the quality of the product. At the same time make a reasonable explanation. Provides explain of Louis Vuitton made in China with no quality issues. The production of LV in China

The Head Shoppe Case Study

2995 words - 12 pages Head Shoppe Management Report in Exhibit 1 given in the case study, we can see that the stylists were conscious of educations and seminars related to the profession and staff meetings were felt to be beneficial. Top quality education and seminars related to the profession was recommended and records for the education and seminars should be recorded for assessment purposes and ensure that the skills are appropriately applied. Meetings between

Case Study a Letter to the Manager

517 words - 3 pages Case Study (Chapter 1, page 17) Question 1 What are the real problems that the customer is highlighting? Firstly, the problem that customer highlighting is automatic debiting the customer account by way of penalty. This action cause the customer has to rethink his errant financial way. The bank should having a notice or inform to their customers before debiting any penalty. This may cause many of customers that face the financial problem to

Related Papers

Case Study: The Great Italian Food Company

523 words - 3 pages Strategic Planning Case: The Great Italian Food Company (GIFC) The Great Italian Food Company is well respected four restaurant family-owned business that is looking to expand its locations while making a profit. GIFC wants to be the top Italian food company in the industry, in order to achieve this, they have great manufactured foods, first-rate promotion and distribution, and while providing outstanding customer service. The first step in

Food Inc. Case Study

1273 words - 6 pages the facilities, a new food court. In the departure from past university policy, this new facility would permit and accommodate food-service operation from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to Food4U, Inc. Campus Food service Food4U, Inc., is a large, nationally operated food services company serving client organizations. The level of service

Fit Food Study Case Essay

854 words - 4 pages FIT FOOD – Summary of the author’s sample response 1. WHAT WENT WRONG? DID THE COMPANY SET ITSELF UP TO HAVE PROBLEMS? Factors that created an environment that encourages negative behavior:  unreasonable pressures for performance – combined with…  a lucrative incentive program and a “no excuses” management style Division managers were motivated to take steps to boost performance in the short run at the expense of the

Battling Company Case Study

859 words - 4 pages Bottling Company Case Study Vincent Bacon Dr. Pamela Self MAT 300 Statistics December 14, 2013 Bottling Company Case Study Calculate the mean, median, and standard deviation for ounces in the bottles. To determine the mean, which is the statistical average of all numbers involved, we will add the number of ounces together and divide by the number of bottles, in this case 30. For the mean we get 446.1 / 30, for a mean