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Benchmarkng Essay

1246 words - 5 pages

All Aboard Toys-Tabitha Head

All Aboard Toys, which is based out of Denver, Colorado, is merging with Ty's Toy Box, which is based out of Erlanger, Kentucky. "They claim the merger will create the largest online independent toy retail network” (All Aboard Toys, 2008). A little bit of background information about All aboard Toys; they have been providing toys to children since 1999. They distribute hundreds of toys all over and have thousands of customers who shop on their website. Our business has grown dramatically over the past six years, from a small Web site offering only wooden toy trains to becoming one of the leading online retailers for top-rated educational and ...view middle of the document...

Even though they are still going to operate as independents, Combined they will have 400 suppliers, 25 licensing agents, while selling 10,000 products, a total of 80 employees with no layoffs. This will not only help their company morale but will obtain future growth with an increase in sales and revenue.

Walt Disney's Acquisition Of Capital Cities/ABC-Tabitha Head

Disney's announcement of its acquisition of Capital Cities/ABC in August 1995 for a consideration of $19.6 billion; was then the 2nd largest acquisition in history and created the world's largest media conglomerate with assets of $30 billion and market capitalisation of $50 billion. The Walt Disney Company, the creator of Mickey Mouse and other related characters was started in 1923 by Walter Elias Disney and his brother Roy. The company released the first ever full length animated feature film Snow White and the Seven Dwarfs in 1937 and is now the worldwide leader in feature animations. Today the company has investments in cartoons, animated films, theme parks, television stations, movie studios, record labels, and sports clubs.
At the time of the merger, Disney a publicly traded company had total revenues of $12.1 billion resulting in net profits of $1.3 billion. At that time, the company was very cash rich and needed to find new avenues for investment to prevent being taken over. Disney found a perfect match in Capital Cities the owners of ABC; which was also a publicly traded company.
The American Broadcasting Corporation (ABC) was formed in 1943 when NBC was forced to sell one of its radio networks (the blue network) by the Federal Commission for Communication (FCC). The network diversified into television in 1948. Capital Cities bought the network in 1985 for $3.5 billion and positioned ABC as a leader in financial news reporting. At the time of ABCs acquisition by Disney; Capital Cities/ABC owned 224 affiliated stations, 10 TV stations, the ABC Radio Networks providing content to 3,400 radio stations and ESPN (the market leader in cable sports channels). The company also had minority interests in 6 European TV, 7 daily papers and over 100 periodicals.
In a joint statement, the companies stated that "the merged company will create tremendous value for shareholders by taking full advantage of the tangible and intangible assets of Capital Cities/ABC. This way Walt Disney would be a dominant force with broadcasting, radio, cable, publishing, and the internet business while maintaining its financial edge.
Ultimately, the merger was a smooth transition for both companies, since “Walt Disney Company is committed to conducting business in accordance with the highest standards of business ethics and complying with applicable laws, rules and regulations” (The Walt Disney Company, 2008). These rules also include but are not limited to ideas such as conflicts...

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