This website uses cookies to ensure you have the best experience. Learn more

Best Buy Sales Promotion Essay

1075 words - 5 pages

MKTG - 410
Sales Promotion


For the objective of the sales promotion plan this is more aimed towards the people they're looking to save money by using coupons, discount codes, and other sorts of items I'll take a certain percentage of off of items. We are going to want to be sending out more of these coupons try to get more people in this door whether the actual physical store or through our online website and catalog. Throughout the year will be having different sales and promotions and some will include Black Friday, Easter, Christmas, New Year's, and super bowl sales. The research and analysis of past markets we are able to understand that with promotions during these ...view middle of the document...

All the models that we will be discounting will mostly be the televisions, appliances, electronics, and other goods that we sell in the store that are currently phasing out in the new products are being brought in. This way the customer still getting a very good deal on an older item and we could still sell the newer items at the current market price and will we will not see a negative net loss from the sales promotion. With all the brochures, newsletters e-mails and other ways to inform the consumer on our current sales promotions we are going to be a viable team to be put together an article for the current sales for each week throughout the year. With this on TV than most will be taking off will be the amount of $400 along with appliances will only be taking a maximum of $600 off the current market price. Newsletters would say anywhere from 20 to 40% off any item with the maximal amount of either the 400 or the $600 whichever comes first. This is another way to make sure that the company does not see a net loss in the upcoming year we are currently doing is promotions.

Message plan:

Once again we want all of our customers have the best possible experience with their shopping online or in the physical store. The sales promotion will be mainly targeted towards the reward zone members that early currently signed up and newsletters. “Seeing how you are a valued customer come in this week and save up to 40% on select electronics “by using this and our newsletter this THE consumers I am the potential savings that they are looking forward it comes to the electronics or appliances. This will automatically direct them and gets their curiosity going to let them have a further look. By getting them in the store we will already have a successful sales promotion plan is according to statistics they are more probable to buy an item once they are at the current location. We want our customers to know...

Other Essays Like Best Buy Sales Promotion

Mkt1 Marketing Plan Essay

2667 words - 11 pages Competition using Porter’s 5 Forces Model Company G rivalry in the large appliance with name recognition are Best Buy, HH Gregg, Lowes, Home Depot and Sears that sales 8 billion worth of large appliances like top-end washer and dryer. The appliance business has a good outlook with the economy rebounding and Company G has many reason for the positive outlook. First, with the housing crisis there were more first time buyers purchasing

Marketing and the Marketing Mix Essay

792 words - 4 pages organisational objectives. To understand the marketing philosophy consider some alternative approaches: • The production oriented firm concentrates on efficient, low cost production, in the expectation that the goods will find a market provided the price is low enough. • The product oriented firm assumes that the supplier knows best. It will produce high quality goods and expect customers to buy them. • The sales oriented firm focuses on

Best Buy Case Analysis

1356 words - 6 pages realized that the big stores were starting to be used for “showrooming”. This allowed consumers to come into the stores and experience the products, only to go online and purchase the product cheaper. In 2011, over 15% of volume sales were taken by internet retailing (Euromonitor). On top of the slipping sales, the expenses of the “big box” stores are not something to be forgotten. Best Buy believes that by 2015 $800 million will be saved by


1625 words - 7 pages can help us to transmit information of our product to the customer and gain a response from the target market. Moreover the costs are not so expensive and our company can still afford to pay those advertising costs. We also make sales promotion by giving the customers free accessories, buy one get one free, discounts and so on. PRICE Price is an important competitive weapon for the company. We give the affordable and reasonable prices

Social Issues

1201 words - 5 pages , buying, merchandising and quality control of NEXT products. Lipsy designs and sells its own branded younger women's fashion products. The promotion mix elements that Next use, are advertising, sales promotion and sponsorships. Next uses more elements from the promotional mix, which shows that they care more about what their customers think of their company also that they acre about their customers and they would like to have loyal customers that

Marketing in My Life

1560 words - 7 pages ” are Product, Price, Place and Promotion. Society can exist without Marketing, but Marketing cannot exist without Society. Marketing is the management process of anticipating, identifying and satisfying customers’ requirements. There are various marketing tools like advertising, branding, direct marketing, sales promotion, publicity and public relations. These tools help companies make more and larger profit, and satisfy all customers. In this

Hopjlklk Lol

1969 words - 8 pages use your services by use of oral presentations, sales presentation, and sales meetings allowing businesses to make direct contact with their customers. Sales promotion This method is focused on increasing sales mainly, for example, sales promotion will be introduced if a product is not selling too well, business have too much stock or to increase consumer demand. Sales promotion can be done in a number of ways such as buy one get one free

Market Stimulation

2338 words - 10 pages and regional magazines. I learned that mentioning the name of the brand in the ads is really important. So I would try to design as attractive advertisement as possible and for better promotion I would have rebates for customers. In the end I would buy the market research as well. After I reviewed the market data in the fourth quarter, I would adjust the strategies in brand design, pricing, advertisement and sales force as needed in each segments

Promotional Mix

2281 words - 10 pages could use them to achieve your objectives. ã The Chartered Institute of Marketing 2004 10 Minute Guide: Promotional Mix If you feel confident dealing with the media yourself, then public relations can be a very cost-effective method of promoting your business. Sales promotion – This activity is best described as a specific, usually shortterm, promotion that is 'over and above' what you would normally provide to the customer

Stategic Mkt Questions Ch. 17, 18, and 19

1441 words - 6 pages a multimedia advertising campaign in order to build brand awareness on the Sonic 1000 and help differentiate the Sonic 1000 from competitors. Sonic needs to then make sure that we measure any and all results. Sonic needs to compare its prior sales vs. actual lift during the promotion months in order to consumer awareness and the marketing campaigns success. Did the campaign meet projections that were set and what was the Return On Investment

Systems of Mkt Communication

2853 words - 12 pages buyers: * Advertising * Sales promotion * Events and experiences * Public relations and publicity * Direct marketing * Personal selling We are going to work out on each one of these tools. 1. Advertising Advertising is a paid technique of non-personal information through media that tries to communicate a public about a concrete good or service with the purpose of motivating them towards the consumption of it. It can be

Related Papers

Best Buy Company Analysis

2972 words - 12 pages ., operating under various brand names, including but not limited to, Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video, and Pacific Sales. The International segment is comprised of all operations outside the U.S. and its territories, which includes Canada, Europe, China, Mexico and Turkey. The company also markets its products under the brand names: Best Buy, Audio visions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop

Sales Promotion Schemes Project Report Mba

3303 words - 14 pages , catalogues, trade shows, sales contests, premiums, samples, windows displays and other aids. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain brand to make consumers more eager to buy that brand. Personal selling and advertising do include prospects to make these decisions. Sale promotion provides an extra stimulus.   Objective of Sales Promotion 1. To increase sales directly by publicity through media

Marketing Chapter 11 And 12 Essay

894 words - 4 pages activities (primarily advertising and consumer promotion) towards final consumer to induce them to buy the product Advertising objective: a specific communication task to be accomplished with a specific target audience during a specific period of time Affordable method : the promotion budget is set at thelevel the company can afford Percentage of sales method: the promotion budget is set at a certain percentage of current r forecasted sales

Essay On Sales Promotion

1276 words - 6 pages PART A 1.1 Introduction Integrated marketing communications refer to a specific mix of advertising, personal selling, sales promotion and public relations a company uses to pursue its advertising and marketing objectives. Sales promotion is a form of short-term incentives to encourage purchase or sales of a product or service. While its main purpose is to stimulate quick response at targeted consumers, it is not effective at building long