Betsy Johnson Case Study And Brand Value

2566 words - 11 pages

I. Betsey Johnson Brand ReviewBetsey Johnson a.k.a "The Queen of Funk," is one of the few designers today who has avoided the trend toward consolidation, and owns the majority of her business. Betsey Johnson's versatility and her undeniable ability to change with the times, while still being true to her vision, may be her greatest talent.A. Product DescriptionWith over 45 stores worldwide, Betsey Johnson's designs have a global reach. She has continued expanding her clothing line and is recognized for her versatility, while still being true to her vison.B. Logo, Tagline, & PresentationBetsey Johnson as two brand names, Betsey Johnson and Betseyville. The original brand logo is the ...view middle of the document...

C. Brand ObjectivesAs a child, Betsey Johnson loved the freedom and movement of dance and the theatrics of its costumes. Now more than 40 years after the designer first hit the New York fashion scene, Betsey Johnson has turned that love of color, shape and movement into a wildly successful worldwide lifestyle brand. She is known for her unconventional foward fashion, wild colors and exuberant rock-and-roll attitude; her brand is not for the fashion faint of heart.Betsey states her vision for clothing is,"Making clothes involves what I like color, pattern, shape and movement I like the everyday process the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my clothes wake up and brighten and bring the wearer to life ... drawing attention to her beauty and special ness her moods and movements her dreams and fantasies.".Her collection has the same whimsical, over-the-top exuberance as its spirited namesake designer-a woman who cartwheels down the end of her fashion show runways. The eponymous label remains true to its original vision, and now boasts a network of stores worldwide. Her clothing are usually the sparkle in a closet full of conservative clothes. Betsey Johnson's line position is that you've got to give a girl what's missing from her closet. If something jazzy, tacky or sexy is what's missing, she provides it.Johnson is one of the few designers today who has avoided the trend toward consolidation, and owns the majority of her business. Her versatility and her undeniable ability to change with the times, while still being true to her vision, may be her greatest talent. She has a clear and pure vision of how clothes should function: exuberantly. Financial independence has allowed her to stay true to her design sensibility. In 2003, Johnson decided to expand her line to include shoes, lingerie and jeans. She continued expanding her line in 2004 by adding handbags and many other accessories. Her designs remind ourselves that fashion can be fun and affordable. A unique Betsey Johnson dress today will just cost $130, being able to afford her fashions is definitely a plus.D. Brand HistoryThis versatile, creative "Queen of Funk" gave the world her over-the-top rock and roll fashions. Betsey Johnson, at age sixty, has been rocking the fashion industry with her unique, cutting edge styles for thirty-two years now. Betsey was born in Connecticut and spent her childhood in dance classes. Where she developed a love for movement and costumes, which laid the foundation for Betsey's creativity and her inspiration to design. After graduating college in the 60's, she moved to Manhattan when she won Mademoiselle magazine's "Guest Editor Contest", where she worked as an illustrator of shoes. In just one year she was offered a position as a top in-house designer for Paraphernalia, a hip, Manhattan boutique that at the time housed the hottest young London designers. She...

Other Essays Like Betsy Johnson Case Study And Brand Value

Poverty and Pollution Case Study

2030 words - 9 pages Poverty and Pollution Case Study Pollution is an issue that has been discussed for at least 40 years at summits with the United Nations. The response has been slow in the past. This year he summit will be called “What We Want”. The past 4 decades the U.N. has been concerned for the “green” issues. They have moved closer to the fashionable concerns of rich Westerners and away from the legitimate concerns of the majority of Earths People

Starbuck's Case Study and Strategic Plan

2028 words - 9 pages Starbuck’s Case Study and Strategic Plan BUS402: Strategic Management & Business Policy Starbuck’s Case Study and Strategic Plan As an executive of Starbuck’s, this paper will propose and outline a three year strategic management plan for the company. Within this plan, the following areas will be addressed: economic assessment, marketing assessment plan, financial plan, and an organizational structure recommendation. Also, an

Ford Pinto Case Study And Executive Summary

1175 words - 5 pages Running head: CASE STUDY PAGE \* MERGEFORMAT 1 CASE STUDY AND EXECUTIVE SUMMARY PAGE \* MERGEFORMAT 2 Ford Pinto Case Study and Executive SummaryMgmt 216April 4, 2011Case Study and Executive SummaryThe creation of Sarbans Oxley in 2002 was reactionary legislation passed after thousands of investors lost unimaginable amounts of money ( After a long class action court case, The Americans with Disabilities Act was created in 1990

Regulation and Investment: Case Study of Bangladesh

1208 words - 5 pages World Dialogue on Regulation for Network Economies Regulation and Investment: Case study of Bangladesh Harsha de Silva and Abu Saeed Khan August 2004 Abstract The paper considers the available evidence in determining a relationship, if any, in the Telecom Regulatory Environment [TRE] of Bangladesh and investments in to its telecommunications industry over the last decade. TRE is segmented in to market entry

Kathryn from and Bravado Case Study - Gm560

770 words - 4 pages Kathryn From and Bravado! Designs Case Study Exercise #1 | Before | After | Impact | Design | Create own product with in-house designers | Partnered with two well-known designer companies | Expanded product line | Materials requisition | Find sources of material and pay for them; suppliers will require a cash outlay six months before delivery | Paid on 30-day terms when garments were completed

Young and Middle Adulthod Case Study

819 words - 4 pages Young Adulthood Case Study Kristina Lamey BSHS/325 May 30th, 2014 Dr. Laura Cobb, Ph. D Background The client is a 25 year old, unemployed, single male. This age is a sensitive time for a person’s sense of self (Gayman, Lloyd, & Ueno, 2011). He grew up in a single-parent home. Since a car accident, he suffered some cognitive damage to his cerebrum and, as a result, is now using prescription painkillers and mixing them with alcohol

Case Study: Mergers and Culture Clashes

906 words - 4 pages root-cause As clearly stated in the business case, BOA growth had been built and attributed through thrift. The size and smarts had enabled them to acquire MBNA that valued staff entrepreneurship and speed. Such core value had prevailed as senior leadership oversighted what they admired of MBNA culture and considered as secret of their success. Such over ruling and the use of force pay-cuts and benefits disposition had resulted into tension

Case Study 1 And The Fraud Continues

1153 words - 5 pages : Segregation of duties, asset purchases, supervisor review, internal audits and adequate documents and records. This paper will discuss several topics from a case study about And the Fraud Continues; it’s basically about a Fraud case with MCI. The following questions will be answered below 1) Discuss the internal control weaknesses that existed at MCI that contributed to the commission of this fraud, 2) Identify and justify the approach you

Change and Culture Case Study Paper

1754 words - 8 pages Change and Culture Case Study Paper Lauri-Ann Rivera HCS 514 April 15, 2013 Carol Young Change and Culture Case Study Paper It can be said that organizations change dramatically as well as very fast. They change in both structure and of culture. This can

Case Study Idps Kenya and Somalia

4052 words - 17 pages case of Somalia is the opposite. However, both countries have significant numbers of displaced people and the response of the state, especially in application of the UN Guiding Principles on Internal Displacement, have been lukewarm. The overriding question in this Paper is thus the limitation and prospects of applying the Guiding Principles in preventing and responding to situations of conflict-induced displacement in the two countries. The

Change and Cultural Case Study Ii

1957 words - 8 pages Change and Culture Case Study II Change and Culture Case Study II Mergers are more than just two companies joining together to become one. There are additional changes that have to take place in order for the merging facilities to exist as one. The new organization mission and vision must be defined and communicated. There will also be a need to redesign and redirect nuisances, task, and job performance measures. The merger

Related Papers

Johnson & Johnson: A Case Study On Sustainability Reporting

749 words - 3 pages JOHNSON & JOHNSON: A CASE STUDY ON SUSTAINABILITY REPORTING When compiling data for its sustainability reports, Johnson and Johnson does not request direct input from its managerial accounting staff. What should be the role of management accountants in collecting and reporting sustainability data? Could Johnson & Johnson’s sustainability reporting be improved with input from managerial accountants? Why or why not? The role of

Mark And Spencer Case Study

2309 words - 10 pages Marks & Spencer is Europe’s most profitable retailer with a global brand and global recognition. Its achievement largely depends on the effective use of people. An organisation may have the latest technology and the best physical resources, but it will never thrive if it does not value its people. Its most valuable asset will always be its people and the work they do. For Marks & Spencer, this means that the people who look after

Case Study: Brussels And Bradshaw

581 words - 3 pages Brussels and Bradshaw William Schweizer Grantham University Abstract Some of the most sort after internships or jobs are not always what they seem to be. In the case study “Brussels and Bradshaw” we get to look at some of the hurdles a young intern must face. We will then look at ways to improve an old fashion monolithic organization like Brussels and Bradshaw and remove the obstacles that this intern endured

Poverty And Pollution Case Study

606 words - 3 pages STUDENT NAME: | POVERTY AND POLLUTION CASE STUDY | BUS 309 | | | | | Determine the ethical implications of business polluting in a third world. The third world countries are the biggest victims of environment inequality. Rich western countries course a lot of environmental problems by taking advantage of lack of environmental regulations in the third worlds countries. They dump garbage and hazardous waste, use chemicals