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Beyond Bikinis Essay

1325 words - 6 pages

Assignment 2: Beyond Bikinis

Trina Small
Strayer University

Marketing 100
Professor Zoppi
March 15, 2014

Beyond Bikinis
Description
A long time ago, when girls and boys were playing and swimming together, plus size women sat and watched. Many plus size women use to hide their bodies in grandmother style swimsuits, or matching short sets. However, now all of that has changed with Beyond Bikinis. Beyond Bikinis is a small family business that makes sexy swimwear for women with curves. Plus size women can now be proud and sexy in their flattering full figured swimsuits, which are specially designed to cover up unflattering body parts but also, compliment their figures. Beyond ...view middle of the document...

In addition, you’ll have to worry about it riding up while you move; you will also be able walk, sit, bend, squat, comfortably in a Beyond Bikini swimsuit, without no worries.
Target Market
According to research it was found that women in Jamaica often struggle with finding swimsuit to fit their sometimes ample body styles. Several native Jamaican women state that finding swimsuits for certain body types is very hard to shop for in Jamaica. Therefore, Beyond Bikinis will be based in Jamaica. As a result a key strength of Beyond Bikinis is that they are small. All swimsuits are made to order and sewn by members of the family.
Beyond Bikinis target market includes those women who often find it hard to find a flattering sexy swimsuit that they can feel confident and comfortable in.
Pricing
Buying a flattering swimsuit has now become much easier. There are several websites that sell plus size swimwear. Therefore, you are able to order a swimsuit online at Beyond Bikinis website or come in to the store. Beyond Bikinis has one small store located in Jamaica. Beyond Bikinis swimsuits range from $25 to $125 with free shipping for purchases over $75, depending on the activity you plan to do and the environment you will wear the swimsuit. Beyond Bikinis also have a clearance section for 5 off canceled or manufactured disorders that’s up to 70% off the original price, however all sales are final.
Beyond Bikinis marketing objective is to zero in on the fact that people in other countries are actually buying a lot of apparel from the United States. According to www.export..gov, 79% of the apparel purchased in Canada is imported. The demand for apparel is increasing in other countries and imports are increasing as well, therefore Beyond Bikinis does well. Beyond Bikinis uses, nylon and spandex fabric that are stretchy and it hugs your body, gives you comfort and the perfect look at the beach. However, it will not last long if you wear it often in the pool (especially in heated water). Therefore, Beyond Bikinis also offer a polyester made swimsuit if you want to wear longer or use it for water exercise
Distribution Strategies
Distribution strategies are very important for any company looking to make a good profit. Therefore, the product must be from shipped the source of production, such a factory, to the place customers can buy it, which is the store. Because Beyond Bikinis is a small family owned store, all items are made to order. Therefore, when swimsuits are ordered they are made within a 24 to 48 period and they mail to the customer. All items are with purchased in the store are mailed. When an item is order online it is mailed through FEDEX or JPS (Jamaica Postal Service). Beyond Bikinis offer swimsuits both online and in-store which allows satisfying customers of different needs and shopping styles.
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