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Bloomingdales Essay

980 words - 4 pages

“The Most Famous Store in the World”

Brief History:
Who would have thought that the origins of this grand retailer, was the hoop skirt? The history of Bloomingdales dates back to hoop skirt being the first item that was carried by Joseph and Lyman Bloomingdale in their Ladies Notions Shop in New York City. Why the hoop skirt? At the time, in the late 1800’s many retailers focused on just one garment, this was their specialization, however the Bloomingdale brothers where different, they would eventually open an East Side Bazaar, and begin to sell a wide variety of European Fashions. This eventually would be the beginning of that what we know as Bloomingdales today. ...view middle of the document...

Bloomingdales also prides itself with have exceptional customer amenities. They have things like an international visitors center, exceptional fitting rooms and lounges, personal shoppers, etc. that truly create a memorable shopping experience for their consumers.

Target Customer Analysis:
When people think of Bloomingdales, one of the first thoughts that come to mind is a high-end department store that holds the symbol of a classy, fashionable, American department store. The Bloomingdales shopper (as stated before) comes to Bloomingdales with the expectation of finding a vast amount of new looks from different designers, both established and on the rise. Bloomingdales looks to bring its customer to the core of what is New York City elegance and style. It focuses on giving their consumer the image of a true New Yorker. I would describe their target consumer are the stylish, chick, sexy, confident, fashion forward and ready to try anything NYC girl.
Bloomingdales appeals to a younger target audience, however the older audience also appreciates its collections of designer shoes, handbags, and such. The Bloomingdales shopper is up on the latest trends and fashion. They appreciate the quality and value of products. Based on my observations and shopping experience, the Bloomingdales target market is the upper-middle and middle class female in her upper 20’s to late 50’s, who is very concerned with staying on top of the fashion trends. The pricing throughout the store goes from a mid-range to high end range depending on the merchandise sold.
Based on the setup of the store, I must admit that they are doing a fabulous job in designing the look and feel of the store to really target this audience. Bloomingdales had a very clean look to it. The main color scheme was combination of a lot of black color with a white background. The black symbolizes the elegance and luxury of the store, and the white...

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