This website uses cookies to ensure you have the best experience. Learn more

Book Review Brick By Brick The Lego Story

4748 words - 19 pages



Brick by Brick: How LEGO Rewrote the

Rules of Innovation and Conquered the Global Toy Industry


 in ...view middle of the document...

Sometimes radical yet always applicable, "Brick by Brick" abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're


a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.


Introduction Few toys have caught the imagination of children everywhere more than LEGOs — the multi-colored plastic blocks that can snap together to construct houses, castles, space ships or fantastical imaginary figures. The Danish company (whose name roughly translates to “play well”) traces its roots to a failed carpenter named Ole Kirk Christiansen, who in 1932 decided to put his skills to workcreating toys made of wood. In the late 1940s, Christiansen invested in the then-risky injection molding technology needed to make the plastic blocks. In the late 1950s, Ole Kirk’s son, Godtfred, came up with the interlocking stud-and-tube design that made the company a household name.




The LEGO brick is deceptively simple. By itself, it has almost no value and worse, no use. Only an engineer can appreciate the creative value of those knobs on top and the hollow tubes underneath. Snap two or more of them together, and you’ve suddenly opened up a world of almost infinite possibilities. Google LEGO creations and be prepared to be amazed: • A functioning supercomputer (1,000 bricks plus electronic parts) • A full-size Rolls-Royce aircraft engine (152,000 bricks) • A detailed recreation of the 2012 London Olympics (over 250,000 bricks) • A life-size two-story house with working toilet and shower (3.3 million bricks) • A full-scale replica of the Star Wars X-Wing fighter (over 5 million bricks) In the fifty-five years since it was patented, the LEGO brick has ignited the imaginations of millions of children and adults – and become a universal building block for catalyzing creativity. However LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.


It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultrademanding consumers (ten-year old...

Other Essays Like Book Review - Brick by Brick the Lego Story

Book Review The Catcher In The Rye

1207 words - 5 pages good message in the end. Holden might go through rough times throughout the novel but in the end he finds happiness in those that mean a lot to him, such as his sister Phoebe. I find that teenagers should read the book to realize how important our siblings are to us.Generally, the novel is a story of a young man's expulsion from yet another school. Holden takes the readers through New York right downtown centre core. As Holden walks the streets

Book Review: the Gift of Being Yourself

802 words - 4 pages Book Review of: The Gift of Being Yourself Authored by David G. Benner Lori Mitchell SFR M501: SPIRITUAL FORMATION May 6th, 2013 In the book, The Gift of Being Yourself, David Benner lays out a sound plan for spiritual formation. Benner asserts that to be acquainted with God completely, one needs to identify their true self fully as well. We cannot know God without knowing ourselves initially. After identifying this need for

The Condemnation of Little B Book Review

1090 words - 5 pages in America’s heartland” . Brown was alluding to the nineteen nineties trend of mass murders committed by white suburban “true sons of America” . The media attention surrounding these heinous acts of violence were surrounded by a sympathetic rhetoric that seemed to displace all responsibility on the white perpetrators. Brown notes that reports like the Associated Press wire story about Woodham, a sixteen-year-old boy who murdered his mother and

Analytical Book Review: ‘Damned Women’ by Elizabeth Reis

1513 words - 7 pages Name: Professor Course Date Analytical Book Review: ‘Damned Women’ by Elizabeth Reis In the book, “Damned Women”, Elizabeth Reis gives an insight on the experiences of women in New England in the 17th century. She discusses the views of women who claimed that their souls had been affected by evil. Reis argues that these perceptions made the women of Salem in Massachusetts and the regions that surrounded it to be targeted by the law as being

This Is My Personal Review Of The Book, There's No Such Thing As "Business" Ethics By John C. Maxwell

2258 words - 10 pages of John C. Maxwell's book that we learn to go above and beyond all that we just learned - by following the "Platinum Rule." This rule suggests that we strive to treat others better than they treat us, and never stoop to another's level even when our pride is involved. We are told of the story where the author's father was subjected with such a dilemma - he gave his impression of another man, was then told what the man said about him (which was

The Title Of This Essay Is Critical Review Of Symbolism In The Short Story "The Masque Of The Red Death" By Edgar Allen Poe. Includes Endnote And Bibliography

842 words - 4 pages "The Masque of the Red Death" is an elaborate allegory that combines objects in the story with visual descriptions to give focus to the reader's imagination. In the story, a Price named Properso tries to evade the red death through isolation and seclusion. He hides behind the impenetrable walls of his castellated abbey and lets the world take care of its own. But no walls can stop death because it is unavoidable and inevitable. Visual

Changes in the Land- William Cronon Book Review

1433 words - 6 pages Assignment Book Review: Changes in the Land- William Cronon William Cronon sets out to explain why New England habitats changed as they did during the colonial period and how this was all a process of change. His thesis is to portray that the shift from Indian to European dominance in New England entailed important changes in the region’s plant and animal communities. Cronon supports this thesis by providing

The Bunker By James O'Donnell Book Report

1348 words - 6 pages The Bunker"By mid-April, just one day before the Battle of Berlin was to begin, who was present in the bunker? …Johannes Hentschel… Sergeant Misch… working the shift with… Corporal Exmann. Some thirty members of the FBK, under Lieutenant Colonel Franz Schaedle… Major General Rattenhuber… pilot Hans Baur… Martin Bormann is not only present; he is omnipresent… Major Otto Guensche, the tall

The Book Elements Of Style By

546 words - 3 pages The book Elements of Style by William Strunk Jr. and E.B. White is a book which talks about rules of the English language. Rules that are important in communication between one person to the next. In the book, White has his rules and Strunk has his own, but they come together to make the book more detailed. Strunk talks about things such as using 's when you are talking about plural, adding 's to make a noun possessive, putting commas where they

Book Review: Korea Old And New: A History By Carter J. Eckert

1161 words - 5 pages Book Review: Korea Old and New: A History by Carter J. Eckert The book I chose for this book review assignment is titled Korea Old and New: A History by author Carter J. Eckert along with other contributing authors Ki-baik Lee, Young Ick Lew, Michael Robinson and Edward W. Wagner. The book is published at Korea Institute, Harvard University in 1990. The book consists of 418 pages and it is more of a survey of Korean history and reference

Book Review of a Midwife's Tale: the Life of Martha Ballard

1879 words - 8 pages life for women in the late 1700s. Ulrich’s organization of the book allowed for a nice flow of events to connect one big story. I enjoyed being able to read the diary entries as they were originally written and then able to read an analysis of what they meant and what was going on during the time of her entries. By showing many different aspects of these women’s lives, like their finances, relationships, and their education of new skills the

Related Papers

Critical Book Review Of "In The Beginning: The Story Of The King James Bible And How It Changed A Nation, A Language And A Culture" By Alister Mc Grath

1355 words - 6 pages history of the era, another large portion is also dedicated to describing the translators, how the translation progressed, the very detailed process by which it was printed, and the mistakes that were found in different printings. This information is quite important, yet it leaves less than one third of the book to deal with the actual impact of the Bible once it was printed. Also disappointing was McGrath’s decision to include information that

The Sand Making Machine To Create Cement Tiles And Red Brick Comparable

524 words - 3 pages The sand making machine to create cement tiles and red brick comparable load test: (1) jaw crusher continuous operation 2h, the the bearings temperature rise should not exceed 30 鎺?C. (2) Jaw Crusher All fasteners should be firm, without loosening. (3) the flywheel, the smooth operation of the sheave. (4) The the Jaw Crusher friction parts no abrasions, crumbs and grinding phenomenon, no unusual noise. (5) Jaw Crusher nesting population

The System Book Review

1265 words - 6 pages The System Jonathan Decoster EL 750 University of Nevada, Reno 3/24/2014 Intro I chose to write my book report on “The System” by Jeff Benedict & Armen Keteyian. “The System” provides readers a view that exposes the inner workings of college football. The authors structured the book so that each chapter tells a different tale on a wide array of controversial topics. The topics covered in the book ranges from tales of sexual assault

The Known World Book Review

991 words - 4 pages The Know World- Book Review The fact that free African Americans used to own other blacks as slaves is an ironic peculiarity of U.S. history that Edward P. Jones probably contemplated for a long time. Beginning with the life and death of Henry Townsend, a black slave master, Jones’ novel explores a fictional county in antebellum Virginia over several decades. Jones writes about the fictional Virginia county of Manchester and flourishes it with