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Book Review Brick By Brick The Lego Story

4748 words - 19 pages

 

BOOK:
 

Brick by Brick: How LEGO Rewrote the

Rules of Innovation and Conquered the Global Toy Industry
 

Business
 Book
 Summary
 –
 HRM
 Assignment
 

ABSTRACT
  “Brick
  by
  Brick”
  takes
  you
  inside
  the
  LEGO
  you've
  never
  seen.
  By
  following
  the
  teams
  that
  are
  inventing
  some
  of
  the
  world's
  best-­‐loved
  toys,
  it
  spotlights
  the
  company's
  disciplined
  approach
  to
  harnessing
  creativity
  and
  recounts
  one
  of
  the
  most
  remarkable
  business
  transformations
 in ...view middle of the document...

Sometimes radical yet always applicable, "Brick by Brick" abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're

Submitted
 by
 Mazin
 Meaboob
 C
 [roll
 no.102]
 

a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Submitted
 by
 Mazin
 Meaboob
 C
 [roll
 no.102]
 

Introduction Few toys have caught the imagination of children everywhere more than LEGOs — the multi-colored plastic blocks that can snap together to construct houses, castles, space ships or fantastical imaginary figures. The Danish company (whose name roughly translates to “play well”) traces its roots to a failed carpenter named Ole Kirk Christiansen, who in 1932 decided to put his skills to workcreating toys made of wood. In the late 1940s, Christiansen invested in the then-risky injection molding technology needed to make the plastic blocks. In the late 1950s, Ole Kirk’s son, Godtfred, came up with the interlocking stud-and-tube design that made the company a household name.

Figure
 1:
 The
 Humble
 LEGO
 block


 

Submitted
 by
 Mazin
 Meaboob
 C
 [roll
 no.102]
 

The LEGO brick is deceptively simple. By itself, it has almost no value and worse, no use. Only an engineer can appreciate the creative value of those knobs on top and the hollow tubes underneath. Snap two or more of them together, and you’ve suddenly opened up a world of almost infinite possibilities. Google LEGO creations and be prepared to be amazed: • A functioning supercomputer (1,000 bricks plus electronic parts) • A full-size Rolls-Royce aircraft engine (152,000 bricks) • A detailed recreation of the 2012 London Olympics (over 250,000 bricks) • A life-size two-story house with working toilet and shower (3.3 million bricks) • A full-scale replica of the Star Wars X-Wing fighter (over 5 million bricks) In the fifty-five years since it was patented, the LEGO brick has ignited the imaginations of millions of children and adults – and become a universal building block for catalyzing creativity. However LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.

Submitted
 by
 Mazin
 Meaboob
 C
 [roll
 no.102]
 

It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultrademanding consumers (ten-year old...

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