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Bradley Cafe Essay

2108 words - 9 pages

The Broadway Café

Summary

I have recently inherited my grandfather’s coffee shop which is located in downtown Greenville North Carolina between the Tipsy Teapot and Coffee Creamery. Our cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. This shop was opened in 1952 and it quickly became the place to be. Over the past five years business has declined. Now it is my job to bring my grandfather outdated system and traditional system to the new day to make it easier to maintain.
Competitive advantage

To gain a competitive advantage we must first research the competition by using vast scanning of ...view middle of the document...

Price and quality is another factor in maintaining and gaining new potential customers. We have to constantly search for the best quality products at the lowest cost to the company and customer that will allow for prices to stay below competitor without sacrificing the quality of the product.
E-business

Electronic business is the application of information and communication technologies (ICT) in support of all the activities of business. As we begin to establish our company on a technical level we have to decide which e-business model best suits our businesses goal. We will be using to common methods including business-to-business and business-to-customer this will allow us to sell our products worldwide and increase our sales. The cost for using this method has little to no extra cost that will not add a more overhead cost to the existing cost. We must also build was for customer to pay which will include thru mail, money order, electronic check, debit or credit cards, PayPal. PayPal has begun to be commonly used. PayPal has begun to be commonly used by many companies because it is easier to store and secure. This website also has to be easy to find in doing so we will be adding it to popular search engines that will include Google, Yahoo, and Bing. This shall allow for an increase in customer satisfaction which is needed to build a successful business. The webpage that can be found on many search engines should be able to provide our customers and associates with valid information around the clock. It will also give us an insight on how our customers feel about our business through customer feedback and surveys on service, product, and wait time. The website should include history, menu with prices, promotions, online ordering, direction to store, hours, employment information, and mission and values. Our online order system will not only allow for our items to sold worldwide but it will also decrease the in-store wait time by allowing individual to order online and await for products to be finished quickly. Business-to-business can be used to allow our supplier to see what products are being sold and immediately re-order.
Networks, Telecommunication, and Wireless Computing

The Internet will eventually become an important part in doing business. We will begin to offer mobile coupons to its mobile customer. These coupons are easy and can be instantly uploaded while customers are walking by the cafe. Redemption can be done so by presenting the cell offer which can be immediately downloaded. These coupons are convenient because the customer always carry their phone making the coupons always present. This coupon method tends to be more popular over the traditional coupon which can be lost, damaged, or expired.
Customer Relationship Management

Customer relationship management is a widely-implemented strategy for managing a company’s interactions with customers, clients, and sales prospects. This system goal is to find, attract,...

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