Brand and Product Management Scenario Analysis paper
February 8, 2016
Brand and Product Management Scenario Analysis
The marketed Brand which I have chosen is Apple and the way in which they are marketed in different countries is more of a one size fits all or standardized approach, this is something Apple uses both domestically and internationally. When apple brings out new devices, they do not customize their phone in terms of features and looks. Using Standardized sizes across all regions, the same range of products for all countries, and no visible customization, with the exception of the power source, pricing, and carrier specifics. Apple ...view middle of the document...
Maintaining a solid infrastructure with how seamlessly all the product works together and making sure they have the people in place to continue the foundation in which apple was built. Employing an integrated marketing communication system with combining traditional advertisements with non traditional methods. Creating partnerships between brands, such as utilizing its partnership with samsung to assist in creating components for apple’s flagship products. Keeping a balance between standardization and customization. Keeping local and global controls in balance while creating a system of functional guidelines. Creating a system of global brand equity and using the brand to leverage results which has made Apple on the the most profitable brand names in the world.
This all has allowed to evolve and keep up with the ever-changing landscape of social, demographic, and ethical issues. All over the world, people are building Apple products and because of this Apple wants to make sure that each person is treated with dignity and respect. They have created programs that educate and empower the workers, and help preserve the environments resources for future generations....