This website uses cookies to ensure you have the best experience. Learn more

Brand Free World Essay

836 words - 4 pages


United States of America

Sub: Regarding to CHANGE people’s mindset from Brand conscious to Quality conscious.

Dear Sir,

I am an avid admirer of you as you gave the most powerful slogan of THE CHANGE to mankind. Yours slogan has ignited spark of CHANGE around the globe and this spark has given me courage to write to you.

This change has to be reflected in every sphere of life and to me this CHANGE is to remove every obstacle in path of growth of mankind.

Sir, I am writing this mail to you as whole world seek guidance from America and if this change happened at America then it would reach to whole ...view middle of the document...

In India I am engaged in manufacturing of sewing machines. We manufacture sewing machines for top brands USHA and SINGER. Same machine we supply to these top brands is available for sale at shops for $ 30 of our own brand and same machine manufactured by our factory but traded by top brands is available for $50. People do not buy our brand machine for $30 but buy top brand machine for $50 because they want to buy better quality but in fact quality of our brand and top brand is same.

Now we need to see for what people pay when thy buy branded product. No.1 they pay for quality of product, no.2 they pay for royalty of brand.

I am sure in this times of recession there would be 90% of people who would like to buy quality product but would not like to sped on royalty of brand.

At this situation I think Lawmakers can save people from unwonted and unnecessary expenditure on royalty of brand.

Lawmakers have quality standards but they are not tagged on every product.

I mean to say that there can be two quality standards no.1:A (for top quality) no.2 B( for medium quality). Every product should must have tagged with this quality gradation apart from any brand. This quality gradation should be a mark of quality people looking for. If...

Other Essays Like Brand Free World

4 Sg Brands Essay

3031 words - 13 pages long been the David, to Microsoft’s Goliath. Recently however, the Apple brand has been given a AAA rating, placing it in the class of brands like Porsche and Harley Davidson; just behind Google, Coca-Cola and Nike (Aitchison, 2007). This suggests that while Macintosh has a very small marketshare, the brand is very strong. Macintosh brand communities exist around the world in both geographically close, face-to-face groups and over large distances

Brand Loyalty Essay

6615 words - 27 pages ISSN: 2308-7056 Gillani, Yousuf and Khan (2013) 1 The Effect of Brand Characteristics on Brand Loyalty A Study of Cosmetics Products in Peshawar Pakistan SYEDA FAIZA GILLANI MBA Scholar City University of Science & I-T Peshawar Pakistan Email: SHAHNILA YOUSAF MBA Scholar City University of Science & I-T Peshawar Pakistan Email: SHAHZAD KHAN Lecturer City University of Science & I-T

Dockers, Creating a Sub-Brand

954 words - 4 pages order to capture more customers and transform the concept of “miner pants” into a brand for “every life style” but this strategy was a failure. Therefore, they created another strong brand (Dockers) and some sub-brands too. Positive aspects: highly recognized around the world, sub-branding strategies used the Levi’s strength opportunities to develop Dockers, and a very well differentiation between both brands. Negative aspects

Marketing Assignment on Osim

2639 words - 11 pages Question 1 What is the meaning of the brand identity of OSIM? Brand identity emanates from the organisation, and is how it wants its products to be viewed by its stakeholders. ‘Brand identity’ is not defined in Marketing in Asia, but Aaker defines it as “what the organisation wants the brand to stand for in the customer’s mind” or “how strategists want the brand to be perceived”. In more recent literature, Kotler and Keller define it as “the

Brand Wwf

5307 words - 22 pages Embracing DNA, Expanding Horizons: The Panda Turns Fifty Sherine Jayawickrama December 2011 Produced for discussion at the Role of Brand in the Nonprofit Sector conference on December 8, 2011, with support from the Rockefeller Foundation. Embracing DNA, Expanding Horizons: The Panda Turns Fifty The World Wildlife Fund (WWF) was established fifty years ago to save endangered species from extinction. The first WWF office was established

Case Analysis of Mtv

1830 words - 8 pages suitable and consistent brand elements and imagery | The brand name, logo design, concept of VJ’s, NASA Moon flag, Rock n roll attitude | MTV model was based on receiving free videos from record companies while relying on advertising for revenue. There were 250 videos in the MTV library initially | MTV’s success depended on free videos. Initial reluctance from record companies which they had to pay to produce in addition the original recording

Mktg 578 Video Case Study Week 1

1001 words - 5 pages strips during the games, CNS took full advantage of the free publicity by handing out press kits to the news and sports media. Internationally, Breathe Right was successful because consumers everywhere were looking for a drug-free and natural alternative to over the counter medication. Today. Breathe Right is a $70 million brand when you take into account the product line extensions and any other companion products How powerful is CNS's

Midterm Social Media Case Study

1060 words - 5 pages cents a bottle and became a town phenomenon. Coca-Cola’s mission is to, “Strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” Today, consumers still can “Open Happiness” from the bottle, which features the minimally alternated Coca-Cola logo designed by Frank Robinson back in the late 1800’s. Coca-Cola hasn’t strayed far from its original mission, vision and brand image, which has certainly

Coca Cola: An introduction and brief analyis of its strategic position

438 words - 2 pages Coca cola is a most valuable brand, worth a staggering $69.9 billion. It's also arguably the most ubiquitous brand in the world with its products advertised distributed from Cameroon to Cambodia. An iconic brand name that is synonymous with its sector, Coca-Cola has dominated the soft drinks market since its launch nearly 130 years ago, growing to own 300 brands in 200 markets.It's a global institution a corporate myth-maker that has a dedicated


2435 words - 10 pages eighties * After a few false starts established a strong hold in the market against Tata salt with the “free flow” feature * Captain Cook brand seen as an aggressive, combative, young brand * Plans on to extend Captain Cook to other food products The Kitchen Story * Atta primarily bought as grain and milled at a local “chakki

Global Branding Strategy

5025 words - 21 pages bank, had built up a unique reputation as a global brand with an intimate understanding of different cultures around the world. While this approach had worked extremely well for an affluent business audience, HSBC now wanted to connect with a broader audience on a more personal level. The communications solution was to dramatise HSBC's belief that 'differences create value' in a distinctive and emotionally engaging way; one that polarized the

Related Papers

Marketing Communications Essay

2603 words - 11 pages part will talk about the strategic role of branding in the marketing communication mix and the last part ill talk about the brand packaging and also how the brand logo augments the brand. All these, shall be seen in the subsequent paragraphs: A brand is now considered as one of the most powerful ideas in the business world. (Leslie et al 2011) suggests that brands are the main capital of the business, being major assets of the business. Also

Cobranding Example Essay

2534 words - 11 pages and multi-layered. Like a hero who headlines a blockbuster movie, a brand must captivate its audience’s imagination. And like hit sequels that feed on the desire to know more about the hero, successful brand extensions satisfy their targets’ appetites for more information and innovation”(Yohn D.,2008). Thus, with a vision of creating a “Disease Free Society: Medicines Free World” Brand Ram dev has successfully delivered the brand extension

The Strategic Role Of Branding In Business Success How Brand Identity Can Be Developed

4303 words - 18 pages AbstractThis coursework seeks to demonstrate how branding fits into a company overall business activities, and how its strategic importance has not only remoulded the very concept of brand but also creating brand identity and brand equity. Within the confine of the Urde's Brand Orientation model, the author uses the car brand- Jaguar to elucidate how brand identity is developed.BRANDINGWhether we are willing to admit it or not, brands help us

Importance Of Marketing Essay

6190 words - 25 pages the brand's image to the consumer.REFERENCESAaker, D. A.(1996). "Building Strong Brands", NY: The Free PressAaker, D.A (1991). "Managing Brand Equity: Capitalizing on the Value of brand Name; NY: The Free PressBateson, J. E. G. & Hoffman, K. D. 1997, Essentials of Services Marketing, The Dryden Press, USA.Berry, L. L. & Parasuraman, A. 1991, Marketing services: Competing through quality, The Free Press, New York.Bhattacharya, C.B.(1997