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Brand Management Essay

1113 words - 5 pages

Brand management
Nov 25 - 28, 2012


Brand Management
One of the most challenging tasks for brand managers today is to make brands stand apart in the growing clutter. With reducing spending power and conservative spending trends among the target segments, every other brand is vying for its place in the current Indian marketplace. Consumers are over-exposed to brands, which has resulted in reduced attention spans. In this complex scenario, brand strategies should position the brand uniquely because consumers seldom offer a second chance.

Programme content
Being Relevant and Understanding Context • What brands do you respect and trust? • The out-of-box ...view middle of the document...

- Dinny Peter, Saudi Business Machines, IBM Lotus Brand Leader

Participant profile
• Managers who want to build or improve their skills related to developing new brands, managing and growing existing brands, and/ or revitalising fading brands

and United Space Alliance in 2006 - and received the Brand Leadership Excellence Award from the World Brand Congress in 2009.

Kevin is the author of Brandscendence: Three Essential Elements of Enduring • Marketing and Sales managers who want Brands, and is a contributing author to several other books. to sharpen their brand management Dr. Nirmal Gupta is a Marketing Educator. skills Following an MBA in marketing, he holds • Senior executives who may not be from the marketing function, but recognise the a PhD in Marketing Communication and importance of branding for the company, Advertising Strategy. and want to be better grounded in the concepts and tools of brand management Nirmal has earlier worked at several premier business schools including the Indian Institute of Management, Ahmedabad. He is currently visiting Professor with the Indian School of Business, Hyderabad. He is also associated with the leadership programme of INSEAD Business School. Nirmal has co-edited 2 books in the areas of Management Research and Managing Transition. He was awarded “The Best Teacher” by the Association of Indian Management Schools for the year 1994, and “Professor of the Year,” a highly prestigious annual recognition (for outstanding teaching) at the Indian School of Business, Hyderabad for two consecutive years.

Participating organisations from the previous years
• • • • • • • • • • • • • • Reliance Infrastructure Ltd Schindler India Pvt Ltd VST Industries Ltd Carving Dreams Entertainment Pvt Ltd My Home Constructions Pvt Ltd Carrefour India Mars International India Pvt Ltd Dr. Batras’s Positive Health Clinic Pvt Ltd Kemin Industries South Asia Pvt Ltd Nokia India Pvt Ltd Godfrey Phillips India Ltd Cairne India Ltd Godrej Household Products Ltd Allied Blenders & Distillers Pvt Ltd

Kevin Clarke is the President and Founder of Content Evolution, a global federation of 40 member companies designed to meet the transformation needs of selected clients around the world. He is also the CEO and co-founder of EduPresence, dedicated to the advancement of adult learning. In early 2009, Kevin retired from IBM with 30 years of service. He received recognition from the NASA Astronaut’s office in 2005 and an award from IBM as an influential executive advocate for NASA

Programme fee
INR 80,000...

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