Course code: BUS-454
Nafees Imtiaj ( Lecturer, USB )
Sharif Ashiful Islam
The Company Name: Vinci
Vinci is new clothing stores in Bangladesh. The store is now very popular among the present and young generation for unique collection of designs, specially Punjabis, shirts, pants, jeans, coat for men and maintains the modern fashion trend. The quality of its product is extremely good as it has been successful to keep old customers always coming. The name Vinci, itself has now become a distinct clothing brand in Bangladesh and the credit goes to its exclusive collection ...view middle of the document...
And its continuous updating of its designs makes “Vinci” a true point of reference for anyone interested in fashion. Strategy to connect with target consumers define as “spirited minds” that they are ageless, positive and dynamic. These consumers are iconic, experimental in nature. There is a change in attitude marked by greater confidence and free thinking. Consumers look for the brands which they can identify with. Vinci is all about attitude and this is the key differentiation which gives the brand a distinct identity. “Vinci” is about “making colour”.
1) Authentic products.
2) Classy look product.
3) Wide range of variety collection.
4) Cheaper than ecstacy, texmart, occult.
5) Easy to remember the brand mantra.
6) Offers special discount in every occasions.
7) Both asian and european sizes.
8) Available size.
9) Target oriented.
10) Fashion conscious.
11) Arising of international markets.
12)Ability to produce new products.
13)Low manufacturing and production cost (locally made)
14) Starting online shopping.
Core Brand Associations
* Vinci has a major influence in street fashion, and was a natural consequence which differentiates them from other similar Brands.
* Vinci collection includes a trendy and fashionable assortment of flattering styles
* Authentic details and functional attributes give Vinci a strong sense of identity.
* At the beginning Vinci always tried to establish itself as famous brand but could not be able to do it due to the lacking of high financing so they used to sell different brands in Vinci which were export leftovers. It was a fashion house where they used to sell different brands under the same umbrella.
* Vinci tried to create a Brand Image by their exclusive designs and high quality product which can compete with any renowned Brand.