Branding Name Origin Essay

2902 words - 12 pages

1. Lux:
a) Brand Launching: In 1924
b) Country of Origin: UK
c) Founder: Lever Brother (Now know as Unilever) founder William Hesketh Lever and his brother James
d) Industry: Soap (Health Care)
e) Brand Name origin: The name Lux means ‘light’ in Latin, however the name was chosen from the word word ‘luxury’.   

2. Lifebuoy:
a) Brand Launching: In 1894
b) Country of Origin: UK
c) Founder: Same as of Lux
d) Industry: Soap (Health Care)
e) Brand Name origin: buoy means a device that keeps a sinking man afloat. i.e. protecting life. Buoys ring shaped device that are kept in the ship
f) Brand Logo Origin: Buoy is ring shaped and in red color in ...view middle of the document...

But, this logo was short lived. Very soon in 1977, it converted into a ‘Bitten Apple’, which shows seven ‘Rainbow Colors’. Logo refurbish has been a subject of several speculations. Some people think that the shift to the apple design was to make it more appropriate for the company name. Others think of it as a more fitting tribute to Newton and his discovery of the colors and gravity. The rainbow colored apple may has been an advertisement for the color capabilities of the second computer produced by the company, Apple II. There are also people who think that the ‘Bitten Apple’ symbolizes Alan Turning – the father of modern computing – who took a bite out of an apple poisoned with cyanide that ultimately took his life.  This was in use until 1998. Then, the rainbow colored apple has been phased out and changed. The logo still features the familiar outline of the “bitten apple” but with a different color-light blue. It remained unchanged until 2007. In 2007, color was changed again and it was grey.
g) Salient Findings:
The bitten apple logo may have had quite a history, a history whose parts remain unknown to people (Apple did it intentionally and let others think about it). However, it has not stopped the logo from being recognized all over the world. Most important findings is that the company, unlike many others multinational company, does not even have to print its name alongside the logo. The logo itself already tells it all.

4. Microsoft:
a) Brand Launching: on April 4, 1975.
b) Country of Origin: Washington, USA
c) Founder: Bill Gates, Paul Allen
d) Industry: Computer hardware & software, consumer electronics, etc.
e) Brand Name Origin: This name was invented by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.
f) Brand Logo Origin: Simply its brand name in Italic form. It can better be called brand name typo not brand logo

5. Intel:
a) Brand Launching: on July 18, 1968
b) Country of Origin: California, USA
c) Founder: Gordon Moore, Robert Noyce
d) Industry: It ingredients (mainly Bluetooth chipsets, flash memory, microprocessors, motherboard chipsets, etc.)
e) Brand Name Origin: Noyce and Gordon Moore wanted to name their new company ‘Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of ‘INTegrated Electronics’.
f) Brand Logo Origin: From 1991 to onward, logo was changed for 5 times. At the very beginning, two words ‘Intel Inside’ was surrounded by a oval shape. Now the brand logo shows a microchip on top which the word ‘Intel’ is surrounded by a oval shape (i.e. intel is inside) & the word ‘inside’ is out of oval shape and on bottom of which ‘CORE i7’ is shown.
g) Salient Findings: For the first time, Intel shows the way how to include several thins - i. Brand name (i.e. Intel), ii. Brand Slogan (i.e. Intel...

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