This website uses cookies to ensure you have the best experience. Learn more

Brands Choice Essay

775 words - 4 pages

Abstract
Branded Packaged foods have become famous in the Indian markets and retail general stores supply these products with sealed aluminium laminates. Ready-To-Eat (RTE) snacks and food reached a US $ 5 billion market in the year 2009. Ready to Eat Foods do not require any cooking and can be consumed by just putting the packet in boiling water or in the microwave for a few seconds. That is “Just Heat and Eat”. With the expansion of the retail markets in India the demand and popularity of RTE foods are on a rise. Through our study we wanted to determine the factors which affect the purchase decision of Indian consumers of RTE foods. We also wanted to understand the consumption patterns ...view middle of the document...

However despite our seemingly constant exposure to food, we have remarkable difficulty in discerning one taste from another with just our taste buds (Elder and Krishna, 2010). This choice has become even more difficult after the introduction of varieties of RTE food products. With rapid urbanisation and change in socio-economic status in India, there has been an increase in demand for convenience RTE food products.

Life in big cities of India has changed rapidly with increase in the disposable income. People often associate consumption related behaviours with the affective state (sad versus happy) they are experiencing. This has motivated many supermarkets to introduce variety of RTE items in Indian markets. Some of the typical RTE Indian meal components include Indian breads, pulaos, cereals, vegetables, lentils (dals), dosas, idlis, fish, chicken and mutton curries and many more dishes have started appearing in Indian markets. Indian consumers are looking for high quality packaged food products that are safe and healthy to use. India is facing intense competition with different brands of packaged food products available in its markets like Haldiram, MTR, Aashirvaad, Kitchens of India to name a few.

Most RTE foods come in a flexible plastic packaging known as retort pouches. The retort...

Other Essays Like Brands Choice

Case Study for Dr. Pepper Snapple

928 words - 4 pages alternatives, and finally to choose the most convenient options. To be specific, company needs to make decision about the following: * Choice of Target Market * Product Line and Positioning Choice * Marketing Channel Choice * Advertizing and Promotion * Pricing and Profitability COMPANY FACTS One of North America's leading refreshment beverage companies, DPS, markets more than 50 brands of carbonated soft drinks, juices, teas, mixers

Brand Management Essay

1113 words - 5 pages Relationships • Brands: Values and valuation • Personas: know your customers • Customer experience • Stakeholder relationships • Creating touchpoints: making the brand experience come alive • Journey mapping: the magic of being intentional • Brand relationship ecosystems Connecting Customers and Brands • Measuring and influencing drivers of brand choice • Analysing and managing brand perceptions and preferences • Managing brands

The Importance of Brand Image in the Purchasing Field

1561 words - 7 pages highly depends on the marketing communication strategies such as advertising, public relations, sponsorship or social media. Those are the levers to control in order to make sure that the message sent to customers is the desired one which will help to perfect the brand image. Branding is about creating cognitive structures that would help to make a choice between all the propositions of brands, which have considerably increased with

Ethnocentrism

3177 words - 13 pages identity impacts brand choice among a set a given brands. Expanding upon the aforementioned research, this current study intends to identify relationships between self-concept, social identity and brand preference, particularly by examining whether self-image congruity positively affects consumer brand preference. A survey methodology was employed to evaluate participants’ self-concepts, social identities, and brand preferences. Applying the

Brands in a Contempory World

2763 words - 12 pages time (Kapferer, 2012). Brand identity is more than the symbol of shape of the logo it advertises, it is the values, vision and core substance of what the company is as an entity (Burghausen, 2015b). It is the lasting impression the company has on its consumers long after its advertisements expire. Brand positioning is based on the fundamental principle that all choices are comparative. Consumers make a choice when choosing between brands however

Procter&Gamble

1770 words - 8 pages , Grooming, Health Care, Fabric Care and Home Care, and Baby Care and Family Care. P&G sell their products in more than 180 countries. Some of 50 Leadership Brands are the world’s most well-known household names. Industry Structure and Global Markets P&G is a global company which manufacture operations in more than 40 countries and sell products in more than 180 countries. Their developed market are North America, Western Europe and Japan. The

Ebay in China Case

2864 words - 12 pages judgment (or anchor) and then shift (adjust or fine–tune) this judgment upward or downward depending on the implications of the imagined possibilities (230) attitude–based choice overall evaluations and general impressions of brands in the consideration set based on a combination of everything (221) attraction effect a target brand seems more attractive when it is compared to inferior brands and less attractive when compared to superior brands

case studies

3231 words - 13 pages brand consists of these major brands which slightly reflect a basic portion of the brand they offer. As said earlier Coca-Cola has more than three hundred brands in their portfolio. TARGET MARKET & SEGMENTATION: Today’s youth are accreting their independence at an earlier age, voracious consumers of technology and music. They have more choice over the brands they own than previous generations. In a research it was found that there were

The Influence of Northern European Bloggers

4109 words - 17 pages brands can find to blogger that suites them best. The company does ask 20 percent commission and 5 percent processing fee on deals brokered. Another example is Fohr Card, which is a new initiative set up by ex-Tumblr employees Holly Stair and Rich Tong as a kind of blogger store for brands. Brands can subscribe and can then browse trough bloggers. Their choice is based on the blogger’s follower counts and traffic statistics. As Holly Stair says

Mountain Man Case Study

1873 words - 8 pages the children of a Mountain Man drinker are not choosing Mountain Man beer as their primary choice 530,400 $4,887,636 520,000 $4,791,800 509,600 $4,695,964 2) Increased presence of large multi-national brands in Mountain Man’s distribution area (Case Fact) • Distributors supporting beer brands on basis of turnover and margins; dropping brands that do not contribute to bottom line • Large brands maintain economies of scale in

Homework Week 7

657 words - 3 pages ; Making profit while preserving its principles. b) Based upon your choice above, how should Debra Music manage the consumer brand? What marketing and sales tactics should she employ to achieve these objectives? The final goal of Theo in the future is making profit. In order to achieve the goal, the first crucial step is to define profitable target consumer. Theo’s current target consumers ---- people younger than 40, were educated, and/or eco

Related Papers

Heb Preview

768 words - 4 pages national brand quality. The third tier, generics, were products of reasonable quality with some acceptable quality variation. OWN BRANDS: generate sales gains by using Own Brand products to increase the frequency of customers’ shopping trips and the size of the basket per trip. Ensuring core commodities’ quality and value influenced customers’ selection of H-E-B as their store of choice. Additionally, to further generate sales, Own Brands

Dove Case Essay

523 words - 3 pages of these messages, that enter the customer’s mind, and makes him do the right choice. But it takes time. Companies take years, sometimes decades to build a brand. Coca-Cola wasn’t born as famous as it is today. Little by little, by avoiding scandals, by investing and innovating, by listening to consumer’s needs, by adopting CSR strategies, it became a reference. “A Brand conveys the company’s values and the customer loyalty”. This was a personal

Research Methodology Essay

927 words - 4 pages durables. He found that brand choice, source of information, role of family members and customer satisfaction are the significant factors. The choice of a mobile phone is characterized by two distinct attitudes to brands: attitudes towards the mobile phone brand and attitudes towards the mobile network. While price and regularity of service were found to dominate choices between network providers, choices between mobile phone brands were affected by

Quality Management And Strategic Success Essay

1006 words - 5 pages single manufacturer reduces costs of delivery and inventory handling, and also enables the supermarket chain to drive a hard bargain in price negotiations with the manufacturer. It is by eliminating something which is not important to the quality of the customer’s experience – namely, a spurious choice between several brands of an essentially generic product – that a discount supermarket reduces its cost base and can thus afford to offer its