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Bus 475 Week 2 Paper

1546 words - 7 pages



The Salad Bar

BUS/475
November 10, 2014

The Salad Bar
When deciding to start a new company one must choose something that not only has the potential to benefit society and turn a profit but something for which they have a passion. Once this has been completed the strategic plan can be started.
Every company needs a sound strategy to compete successfully, manage the conduct of its business and strengthen its prospects for long-term success (Strickland, Gamble, & Thompson, 2012) A strategic business plan will help a new business define its mission and vision, giving the entire organization and its employees a sense of purpose and direction. In addition, a strategic ...view middle of the document...

The Salad Bar is a new concept in the healthy eating restaurant niche. It will focus on product quality, customer service, operational efficiency, simplistic aesthetics and serve as both a family friendly dine-in restaurant and a stop-and-go for the person on the go. As a father and fitness enthusiast it has come to my attention there are few solid choices for dining out that focus on healthy whole foods such as raw fruits and vegetables. Most of the existing salad type restaurants distract from the healthy options by offering unhealthy alternatives at every turn. They offer canned soups, greasy pizza, nachos, cake, pies and ice cream with all the candy toppings you can imagine. My children love raw fruits and vegetables yet I have witnessed them completely bypass their favorites when these other options are available. There is also a disturbing lack of quality protein as an option. In addition, the layout of these restaurants is unorganized and confusing which leads to a free-for-all with people going every direction. They are not kid friendly and do little to engage younger patrons and get them excited and/or educated about the benefits of healthy eating. These are all weaknesses that I plan to turn into strengths for the Salad Bar through strategic planning.
The Salad bar will address customer needs by supplying fresh fruits, vegetables and meat options through local suppliers with the same values and guiding principles whenever possible. Customers can create a salad from scratch using all of the fresh ingredients or follow our custom salad creations boards. These boards will have both seasonal and health specific salads such as “Fall Harvest”, “Iron Man” and “Go Green”. Kid’s tray liners and to-go boxes will have fun activities such as building a veggie car and facts/visual cues showing the benefits of certain fruits and vegetables. Children constantly hear that fruits and veggies are good for them but rarely understand why. For example, carrots are good for eyes, broccoli can increase bone strength, spinach is good for your skin and tomatoes and bean sprouts are high in protein which help build muscle. It is amazing what a little knowledge can do in terms of motivation. My son refused to eat certain vegetables until he learned they could help make him strong. Now he feels compelled to flex after every bite.
Upon entrance there will be two registers on either side of the door. One will be for dine-in customers and the other will be for to-go customers who will be able to choose from pre-made salads in a cold case or custom to-go orders that the staff will prepare upon request. To ensure a smooth experience for dine-in customers and avoid free-for-all situations from confusion, several stations will be clearly marked for greens/salad base, chopped toppings (vegetables, meats), extras (croutons, nuts, seeds), dressings (pre-made fresh or custom), fruits, and a frozen yogurt/smoothie bar which will be...

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