Body Fitness Strategic Plan III
July 5, 2012
Body Fitness Strategic Plan III
Body Fitness is an organization that invests heavily in the satisfaction of our customers. In doing so, Body Fitness must always maintain a keen understanding of the objectives and initiatives that organization implements as the standards the company operates on. The fitness industry shows great opportunity for growth because of the vast majority of people that chose to live healthy and keep a healthy appetite for a strong body structure. This summary will explain different strategic objectives Body Fitness endures while reflecting on the vision, mission, values, ...view middle of the document...
This growth rate will be measured on a quarterly basis using the systems in place to measure retention of clients and the overall initiation of new clients. While Body Fitness is a small player in the fitness industry, market share is important. Body Fitness will apply a strategic plan associated with the competitive positioning of our locations. Body Fitness will focus on key areas of the valley where other competitive organizations thrive. This will ensure proper alignment of locations throughout the valley as the organization grows. Body Fitness will position itself within areas of the valley where the average family income is over $80,000 per year. As the organization continues to grow, the plan is to grow market share by 2.5% over the next five years. Growing market share and revenue are directly related to the overall satisfaction of a customer.
Customer Value Perspective
The mission of Body Fitness is simple; “Body Fitness will offer the best experience to our clientele on fitness instruction, workout regimen, nutrition, and supplements to ensure each client receives outstanding results. Our system of workouts and proper nutrition plans will set the standard for what a fitness facility should offer while considering the best possible outcome for our clients’ fitness.” Establishing this mission in the minds of our employees and our customers is paramount to the satisfaction of our customers. The most substantial objective of Body Fitness is to provide the most outstanding fitness and nutrition training, and in doing this our customers will see added value in our product and services. Instituting our strategic objectives on a continual basis among our employees will ensure customer retention, low turnover, and customer satisfaction. As customers work toward their fitness and nutrition goals, they will be asked to assess their performance, the organizations performance, and most importantly, the performance of their fitness professional. Implementing this strategy will allow the organization to keep a firm grip on the execution of our mission, vision, and values of our business through the performance of our fitness professionals. Using Customer Relations Management (CRM), Body Fitness will establish a system that will identify the best customers, plan and implement marketing strategies, and generate quality business leads for all facets of the organization to implement growth.
The internal operation of Body Fitness has a unique process where the end product is actually the customers themselves. In looking at...