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Business Administration Essay

2144 words - 9 pages

SEC 302

2016
Fast-Food Sector
Fast-Food Sector in Turkey
Semin Eser Tolga Bozoğlu Deniz Sofu

SEC 302

2016
Fast-Food Sector
Fast-Food Sector in Turkey
Semin Eser Tolga Bozoğlu Deniz Sofu

OUTLINE
1. Description of the Sector
2. Value Chain for the Sector
3. Sector Dynamics
4. Significance of the Sector for Turkey
5. Current Problems of the Sector
6. SWOT Analysis Approach
7. Future of the Sector

1. Description of the Sector
Along with the technological developments, the socio-economic situations and the rush in the working environment in our daily lives, ...view middle of the document...

According to Porter, Value Chain includes five major steps. It’s aim is to deliver maximum value with the minimum cost. Starting with Inbound Logistics, most of the fast-food sector restaurants are trying to make top-quality foods with reducing the costs. Most of the time, most of the big fast-food companies use frozen chicken instead of meat to reduce costs, and taking the products from the farmer, however, the little ones are taking the product from local grocery stores. Big proportion of the FMCG(Fast-Moving Consumer Goods) stores, use Coca-Cola and Pepsi-Co except traditional soft drink as Ayran. For the operations part, fast-food sector mostly uses oven for the preparation and storage, and focusing on evening times more than morning-lunch times. On outbound logistics part, the sector focuses on delivering the food on time, keep the control of the food qualified and to inspect the vehicles that are serving food. For marketing and sales, companies have their advertising campaigns using the usual media (tv, newspaper, internet, radio) and billboards and also, sometimes they have coupons or tickets to attract customer’s attention and to sell more products. Customer Service part recommends you free wifi, gift cards, play places for kids, free home delivery or sometimes free tours to their kitchen.

3. Sector Dynamics
Sector Dynamics part is divided to three parts; Market Size, Share in GDP and Import/Export Factors.
Market size of the fast-food sector in Turkey;

As it’s mentioned in Euromonitor, fast-food sector has a GDP of 2,063.5 and the total GDP in Turkey is 1,749,782. As we divided the sector’s GDP to the total GDP, we reached the number of %0.11 of a share in total GDP for the fast-food sector.
Turkey imports companies as; Mc Donalds, Burger King, KFC, Subway, Popeyes, Arby’s,etc., the factors for importing them is because, they are common, delicious and worldwide brands. Also, Turkey exports the foods like döner, çiğköfte and simit, because of its Turkish food, and cannot be made in foreign countries and thanks to the ones living far away from Turkey, European people met döner and really liked it. That’s another factor for Turkey exporting fast-food.

4. Significance of the Sector for Turkey
Fast-food is a system that serves produced food to people in less time. This system provides benefits to people who are away from home and have less time. Changing lifestyles, expanded business trips along with exceptional working life, actualities as youthful individuals invest a great deal of energy in instructive organizations and more women take part in business life more than before, cause people spare their own time. The way that people couldn't save time for their essential needs, causes a bustling daily life, has prompted the improvement of a few areas. One of these divisions is the fast-food area which is serving such a large number of purchasers at short time. People invest less energy for eating and change their...

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