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Business And Support Systems Unit 4 Ip

1090 words - 5 pages

Business and Support Systems Unit 4 IP
Patricia Van Dorst
American InterContinental University
MGMT305-1230B-02
Instructor, Dr Anne Nelson
August 12, 2012

Abstract
This purpose of this body of work is to inform the reader as well as answer the chapter questions as assigned for Chapters 11 and 12 in our text; Management Information Systems: Managing the Digital Firm, (12th Edition), by Kenneth C. Laudon and Jane P. Laudon. The case studies are varied and entitled, “Reality Gets Better”, Chap. 11, p, 429; “The Flash Crash: Machines Gone Wild?”, Chap. 11, p. 439; and “Piloting Valero with Real-Time Management”, Chap. 12., p. 476.

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1.4. Augmented reality (AR) is advantageous to the health care community in that there is an application for Health Care Alert enabling the user to track health alerts in real-time. Of course, AR naturally is taking video gaming to all new heights and possibilities of play; you can truly be “there”. The most successful advertising campaigns will be using AR to reach more customers in real-time that is up to date. For e-commerce and retail it will enable marketers to showcase faster and all by reaching more people at once. The automotive companies embrace AR for their advertising campaigns as you can “test drive” without actually leaving the dealership or test drive from the comfort of your living room sofa (Ori, 2012).

The Flash Crash: Machines Gone Wild
2.1. A computer selling algorithm of mutual funds preceded the crash of May 06, 2010. 75,000 contracts were distributed in 20 minutes on the New York Stock Exchange (NYSE); a process which usually takes hours. The massive selling caused a drop in prices but the computers kept selling even though prices had severely dropped (Laudon & Laudon, 2012).
2.2. Some of the benefits of electronic trading are that of speed, reduced cost and more liquid markets. Computers have the ability to crunch large amounts of data in very short periods, record what is best, and adjust their trading simultaneously.
2.3. Electronic and automated features contributing to the crash were buy orders known as “stub-quotes” to buy stocks at extremely low prices. Chances are they would not be the only buyers available of the stock given the unique flash crash conditions, but they were (Laudon & Laudon, 2012).
2.4. This occurrence may have been prevented were the computers to have better safeguards recognizing the situation occurring and thereby having the ability to “put-the-brakes-on”. There should also be features preventing the dumping of such a huge amount of contracts at once; some type of limits, period, which may have helped prevent this.

Piloting Valero with Real-Time Management
3.1. When developing Valero’s Refining Dashboard considerations needed to be made in areas of management, organization, and technology; those areas included refining costs, inventory levels, and plant performance compared to expected performance. It’s SAP Manufacturing Integration and Intelligence application analyses the stored plant production history in relation to the current, monitoring and reducing energy...

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