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Business Communication Essay

854 words - 4 pages

Module Name:

Business Communication 511

Specialization: Marketing Management

INDEX:

1.

Introduction……..……………………………………………………………………………3

2.1

Techniques to keep the attention of my audience……….………………………………3

2.2

The benefits of an electronic network ....………………….……………………………..3

2.3

The importance of good communication ..…………………..………….……………….4

2.4

Conclusion ………………………….....…….…………………………….....…………….4

2.5

References .…………………………………………………………………………………4

Page 2

1. Introduction:
This assignment will give insight into the various techniques, advantages and importance of
good communication in a business. The example of giving a presentation to fellow
...view middle of the document...

Images are also better memorised and people can associate images with a
message long after the presentation.
Engaging – If you engage the audience in the presentation, they find the content
relevant and will be more at ease and willing to share their own experiences.
Speak freely and persuasively – an audience will rather remember a fun, informative
presentation than a dull, unemotional speech.
Keep to the topic – you should get to your point in a clear and definite manner.

2.2 The benefits of an electronic network:
An electronic network has plenty benefits and one will expect every business to have some
form of electronic network through which they reach their employees or where the
employees can interact at any location they might be.
As described by the MEAM editorial team, some of these benefits include:
• Electronic networks ensure that Management can reach employees instantly and in
any location they might be.
• Electronic networks cover a wide area making global communication possible.
• Electronic networks contribute to cost saving initiatives as this form of communication
is relatively inexpensive.
• Managing global operations – electronic networks assist Management in controlling
the business without hassle.
Page 3

An in depth article by Peter Day (Day,1997) was published giving a thorough account of the
benefits of an electronic network. In this article we see that an electronic network serves as
the link between management and employees with regards to distribution of information as
well effective communication at all levels.
2.3 The importance of good communication:
Good communication in a business is of utmost importance. Continuous improvement
on the company’s internal as well as external communication will ensure a wealth of
advantages for the company.
These advantages may include the...

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