Com.285 Intro to Business Communication
Business Communication Trends Paper
September 13, 2010
In this paper I will attempt to describe the current trends in business communication. I will discuss: what role business communication plays in my day-to-day activities at work and how it helps me manage my daily work activities; what trends I have seen in my current and previous work and what message types have resulted from these trends.
Being in outside sales, efficient business communication is impairative. Because most of my communication is done view cell phone using email, text, fax and voicemail; when I do get a chance to meet with my assistant in the office, we need to get ...view middle of the document...
Because the Doctor’s office and the patients are my customers the message to persuade applies to both of them as well. Along with making sales calls to the offices, I need to make sales calls to patients. After I receive an order to provide a patient with medical equipment, often times I need to make a call to patients to explain why they need the equipment that has been prescribed and to compete with whatever internet site selling used equipment by mail order. This is where considering the audience and avoiding jargon is important. Patients need to understand when it comes to respiratory equipment, it’s a matter of life and death. Used equipment has not been certified and is not routinely tested. It does not come with 24 hour on-call service and back up tanks in case of power failure or natural disaster. Also, there are infectious disease concerns. Many patients have co-morbidities (multiple medical conditions) and used equipment is not held to government sanitary standards and could complicate patient health issues.
Trends in today’s sales practices have moved toward technology and electronic communication versus face to face when it comes to internal audience members. Part of this is due to competition and part is due...